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For Companies At a Glance
- Tasks: Drive bookings and revenue for a unique countryside venue with an indoor pool.
- Company: Dunfield House, a charity-operated sanctuary in Herefordshire.
- Benefits: Competitive salary, flexible working, and the chance to shape a commercial roadmap.
- Other info: Join a dynamic team focused on sustainability and community engagement.
- Why this job: Make a real impact on a thriving community space while enjoying creative freedom.
- Qualifications: Experience in hospitality or group sales, with strong analytical and marketing skills.
The predicted salary is between 30000 - 35000 ÂŁ per year.
Location: Kington, Herefordshire (On-site, with flexible/hybrid working)
Salary: ÂŁ30,000- ÂŁ35,000 per annum
Reporting to: Operations Director and Commercial Director
Governance: Monthly reporting to the Board of Directors
The Mission
To transform a 15‑acre rural site with an indoor pool into a thriving, financially sustainable sanctuary. This role is central to delivering the commercial engine that makes the mission possible.
The Role Purpose
To deliver the 2026/27 Strategic Marketing Plan, with a clear focus on securing high-occupancy, whole-site bookings. The role exists to achieve 29.4% annual occupancy, equivalent to 10,353 guest nights, primarily through profitable, multi-day group bookings across defined market segments.
Key Responsibilities
- Revenue Generation and Lead Conversion
- Full House Equivalent (FHE) tracking: Manage the Breakeven Basket and deliver 103 full-site days per year
- Segmented value propositions: Lead and refine messaging for four core markets: Faith | Schools | Private Hire | Wellness
- Midweek profit growth: Target corporate retreats and “Work from Hotel” style bookings to maximise midweek utilisation
- Digital and Channel Management
- OTA performance management: Oversee Airbnb and Booking.com listings for The Stables, balancing commission risk against yield
- Direct booking conversion: Design and implement return-stay incentives to reduce reliance on third-party platforms
- Content and storytelling: Champion high-quality visual content (photo, video, social) to differentiate the venue from institutional competitors
- Commercial Analysis and Yield
- TRevPAG growth: Drive an increase of ÂŁ2+ per guest through secondary revenue streams, including tuck shop, pool hire, and additional meals
- Yield management support: Work with the Operations Director to apply Minimum Facility Fees and dynamic pricing during peak demand periods
- Relationship and Community Management
- Church and mission-led partnerships: Protect near-cost stays where appropriate while identifying whole-site commercial opportunities to cross-subsidise them
- Under-capacity risk reduction: Actively minimise bookings below 70% occupancy in The Stables to prevent net losses
- Duty Manager Responsibilities
- Participate in the senior Duty Manager rota, providing out-of-hours leadership for residential groups
- Act as the primary on-call contact, including:
- Guest check-ins
- Site security
- Emergency response (fire and pool safety)
- Maintaining a warm, “home from home” hospitality experience
Performance Indicators (KPIs)
- Primary KPI: Achievement of 103 Full House Equivalent (FHE) days
- Secondary KPI: 15% conversion of OTA guests to direct bookers
- Tertiary KPI: Average TRevPAG uplift of ÂŁ2.00+ per guest
The Ideal Candidate
Experience
- Experience within UK group residential, hospitality, or charity trading environments (highly desirable)
- Proven management of Online Travel Agencies such as Airbnb and Booking.com
- Demonstrated success converting third-party bookings into direct relationships
- B2B and group sales experience, ideally across:
- Primary and junior schools
- Church or faith-based organisations
- Retreat leaders and wellness facilitators
- Experience operating within high fixed-cost or “daily burn” financial models
Skills and Capabilities
- Yield and pricing strategy, including dynamic pricing and midweek offers
- Strong analytical ability, confident working with metrics such as FHE and TRevPAG
- Content marketing and visual storytelling (video, photography, social media)
- SEO and digital strategy, including niche and regional search terms
- CRM thinking and lead nurture processes for cyclical and repeat bookings
Benefits and What Makes This Role Different
- A genuine strategic mandate: This is not a social media posting role. You will deliver Phase 3 of a defined commercial roadmap.
- A unique asset base: 15 acres of countryside plus a highly sought-after indoor pool
- Commercial autonomy: Ownership of the TRevPAG agenda, with freedom to create new revenue streams
- Flexible working: While site presence is essential for storytelling and relationships, the role supports modern hybrid working.
Dunfield House is operated by Dunfield House Ltd, governed by The Dunfield Charity, and owned by Community of Christ.
Sales Manager (m/w/d) Online Marketing in Kington employer: Dunfield House
Contact Detail:
Dunfield House Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager (m/w/d) Online Marketing in Kington
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local meetups. The more people you know, the better your chances of landing that Sales Manager gig.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your achievements in sales and marketing. Highlight your experience with online travel agencies and any successful campaigns you've run. This will make you stand out when we’re looking for the right fit.
✨Tip Number 3
Prepare for interviews by researching the company and its mission. Understand their goals and think about how you can contribute to achieving those high-occupancy targets. We love candidates who show genuine interest and enthusiasm for what we do!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and making a difference in our community.
We think you need these skills to ace Sales Manager (m/w/d) Online Marketing in Kington
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Sales Manager role. Highlight your experience in online marketing and how it aligns with our mission to transform the site into a thriving sanctuary.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your ability to drive revenue and occupancy. Use metrics where possible, like percentage increases in bookings or successful campaigns you've led.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can connect with our community and tell our story, so don’t be afraid to show us what makes you unique!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Dunfield House
✨Know Your Numbers
Familiarise yourself with key metrics like Full House Equivalent (FHE) and TRevPAG. Be ready to discuss how you’ve used these metrics in past roles to drive revenue and occupancy rates.
✨Showcase Your Digital Savvy
Prepare examples of how you've managed Online Travel Agencies like Airbnb and Booking.com. Highlight any successful strategies you've implemented for direct booking conversions and content marketing.
✨Understand the Market Segments
Research the four core markets mentioned in the job description: Faith, Schools, Private Hire, and Wellness. Think about tailored value propositions you could propose to attract bookings from these segments.
✨Demonstrate Leadership Skills
Be ready to discuss your experience in managing teams and leading projects. Share specific examples where you provided out-of-hours leadership or handled emergency situations, showcasing your ability to maintain a warm hospitality experience.