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- Tasks: Drive sales and marketing strategies to boost occupancy and revenue at a unique countryside venue.
- Company: Join Dunfield House, a charity-driven organisation transforming a rural site into a thriving sanctuary.
- Benefits: Enjoy a competitive salary, flexible working, and the chance to shape a commercial roadmap.
- Other info: Be part of a dynamic team with opportunities for professional growth and community engagement.
- Why this job: Make a real impact in a role that combines creativity with strategic revenue generation.
- Qualifications: Experience in hospitality or charity trading, with strong skills in digital marketing and sales.
The predicted salary is between 30000 - 35000 ÂŁ per year.
Location: Kington, Herefordshire (On-site, with flexible/hybrid working)
Salary: ÂŁ30,000- ÂŁ35,000 per annum
Reporting to: Operations Director and Commercial Director
Governance: Monthly reporting to the Board of Directors
The Mission
To transform a 15‑acre rural site with an indoor pool into a thriving, financially sustainable sanctuary. This role is central to delivering the commercial engine that makes the mission possible.
The Role Purpose
To deliver the 2026/27 Strategic Marketing Plan, with a clear focus on securing high-occupancy, whole-site bookings. The role exists to achieve 29.4% annual occupancy, equivalent to 10,353 guest nights, primarily through profitable, multi-day group bookings across defined market segments.
Key Responsibilities
- Revenue Generation and Lead Conversion
- Full House Equivalent (FHE) tracking: Manage the Breakeven Basket and deliver 103 full-site days per year
- Segmented value propositions: Lead and refine messaging for four core markets: Faith | Schools | Private Hire | Wellness
- Midweek profit growth: Target corporate retreats and “Work from Hotel” style bookings to maximise midweek utilisation
- Digital and Channel Management
- OTA performance management: Oversee Airbnb and Booking dot com listings for The Stables, balancing commission risk against yield
- Direct booking conversion: Design and implement return-stay incentives to reduce reliance on third-party platforms
- Content and storytelling: Champion high-quality visual content (photo, video, social) to differentiate the venue from institutional competitors
- Commercial Analysis and Yield
- TRevPAG growth: Drive an increase of ÂŁ2 per guest through secondary revenue streams, including tuck shop, pool hire, and additional meals
- Yield management support: Work with the Operations Director to apply Minimum Facility Fees and dynamic pricing during peak demand periods
- Relationship and Community Management
- Church and mission-led partnerships: Protect near-cost stays where appropriate while identifying whole-site commercial opportunities to cross-subsidise them
- Under-capacity risk reduction: Actively minimise bookings below 70% occupancy in The Stables to prevent net losses
- Duty Manager Responsibilities
- Participate in the senior Duty Manager rota, providing out-of-hours leadership for residential groups
- Act as the primary on-call contact, including: Guest check-ins, Site security, Emergency response (fire and pool safety), Maintaining a warm, “home from home” hospitality experience
Performance Indicators (KPIs)
- Primary KPI: Achievement of 103 Full House Equivalent (FHE) days
- Secondary KPI: 15% conversion of OTA guests to direct bookers
- Tertiary KPI: Average TRevPAG uplift of ÂŁ2.00 per guest
The Ideal Candidate Experience
- Experience within UK group residential, hospitality, or charity trading environments (highly desirable)
- Proven management of Online Travel Agencies such as Airbnb and Booking dot com
- Demonstrated success converting third-party bookings into direct relationships
- B2B and group sales experience, ideally across: Primary and junior schools, Church or faith-based organisations, Retreat leaders and wellness facilitators
- Experience operating within high fixed-cost or “daily burn” financial models
Skills and Capabilities
- Yield and pricing strategy, including dynamic pricing and midweek offers
- Strong analytical ability, confident working with metrics such as FHE and TRevPAG
- Content marketing and visual storytelling (video, photography, social media)
- SEO and digital strategy, including niche and regional search terms
- CRM thinking and lead nurture processes for cyclical and repeat bookings
Benefits and What Makes This Role Different
- A genuine strategic mandate: This is not a social media posting role. You will deliver Phase 3 of a defined commercial roadmap.
- A unique asset base: 15 acres of countryside plus a highly sought-after indoor pool
- Commercial autonomy: Ownership of the TRevPAG agenda, with freedom to create new revenue streams
- Flexible working: While site presence is essential for storytelling and relationships, the role supports modern hybrid working.
Dunfield House is operated by Dunfield House Ltd, governed by The Dunfield Charity, and owned by Community of Christ.
Sales and Marketing Manager in Kington employer: Dunfield House
Contact Detail:
Dunfield House Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Marketing Manager in Kington
✨Tip Number 1
Get to know the company inside out! Research their mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Personal connections can make a huge difference!
✨Tip Number 3
Prepare for the interview by practising common questions related to sales and marketing. Think about how your past experiences align with their goals, especially around occupancy rates and revenue generation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Sales and Marketing Manager in Kington
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Sales and Marketing Manager. Highlight your experience in hospitality, group bookings, and digital marketing. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for transforming spaces and how you can drive occupancy rates. Let us know why you're the perfect fit for our unique venue.
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. Did you increase bookings or improve revenue? Numbers speak volumes, so let us see the impact you've made in previous positions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates about the role. We can’t wait to hear from you!
How to prepare for a job interview at Dunfield House
✨Know Your Numbers
Make sure you’re familiar with key metrics like Full House Equivalent (FHE) and TRevPAG. Being able to discuss how you’ve used these metrics in past roles will show that you understand the financial side of sales and marketing.
✨Showcase Your Storytelling Skills
Prepare examples of how you've created compelling content for different audiences. Whether it’s through social media, video, or photography, demonstrate your ability to differentiate a venue and engage potential guests.
✨Understand the Market Segments
Research the four core markets mentioned in the job description: Faith, Schools, Private Hire, and Wellness. Be ready to discuss tailored strategies for each segment and how you would approach lead conversion and revenue generation.
✨Be Ready for Scenario Questions
Expect questions about managing relationships with Online Travel Agencies and converting third-party bookings into direct ones. Think of specific scenarios from your experience where you successfully navigated these challenges and be prepared to share them.