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For Companies At a Glance
- Tasks: Lead digital optimisation strategies to enhance customer experiences and drive revenue.
- Company: Dunelm, the UK's top choice for homewares, fostering a welcoming workplace.
- Benefits: Competitive salary, flexible working, and opportunities for personal growth.
- Why this job: Make a real impact on customer journeys while shaping the future of e-commerce.
- Qualifications: Proven leadership in digital optimisation and strong analytical skills.
- Other info: Join a dynamic team focused on continuous improvement and innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Overview
Home. There’s no place like it.
And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK\’s number one choice for homewares because we make home life lovelier for our customers. We’ve crafted a workplace that feels just as welcoming – where you can bring your ideas, be yourself, and feel right at home.
As Senior Digital Optimisation Manager, you’ll play a pivotal role in elevating the customer experience on Dunelm.com—driving revenue through data-led experimentation and continuous conversion rate optimisation. Proactive and analytical, you lead with curiosity and pace, inspiring a high-performing team with a growth mindset and a relentless focus on improvement.
Strategic in approach and commercially astute, you build strong cross-functional relationships to influence change and maximise impact—making the most of what we have while unlocking the full potential of our third-party tools. You’ll be a key voice in shaping the digital roadmap, ensuring every initiative is aligned with our customer-first mindset and delivers measurable value.
What you\’ll be doing
- Lead the Optimisation Strategy: Define and deliver a data-led roadmap to improve customer journeys, conversion, engagement, and revenue across Dunelm.com.
- Uncover and Act on Insights: Use analytics, UX research, and journey mapping to identify friction points and drive measurable improvements.
- Drive Experimentation: Own the third-party testing programme, translating insights into clear actions across web and app, and communicating results with clarity.
- Collaborate Across Functions: Work closely with Product, Tech, I&A, Trading, and other teams to align priorities and deliver joined-up improvements.
- Influence at Scale: Lead cross-functional initiatives that span multiple departments, ensuring optimisation is embedded in broader business change.
- Shape the Tech Roadmap: Partner with Product to influence development priorities and ensure optimisation is built into delivery plans.
- Coach and Inspire: Lead the optimisation team, fostering a culture of curiosity, collaboration, and continuous improvement.
- Champion Personalisation: Own the testing and roadmap for personalized voucher codes in partnership with the Centre of Excellence.
- Support Category Optimisation: Collaborate with Category Strategy and Trade Planning to deliver content and improvements backed by strong business cases.
- Communicate with Impact: Share insights and recommendations with senior stakeholders to influence future enhancements and strategic direction.
What we\’ll look for in you
Essential Skills
- Strategic Leadership & Collaboration: Proven ability to lead cross-functional optimisation initiatives, influence senior stakeholders, and embed a customer-first mindset across teams.
- Strong project leadership with an agile, outcome-driven approach—balancing pace, precision, and adaptability.
Data-Led Decision Making
- Expert in digital analytics tools (GA4, BI, ContentSquare, Hotjar) to surface insights, track performance, and measure impact.
- Skilled in CRO, UX, and journey mapping to identify friction, unlock opportunities, and drive measurable improvements.
Commercial & Customer Focus
- Deep understanding of ecommerce KPIs and customer behaviour, with a sharp commercial lens and omnichannel awareness.
- Experience in personalisation, SEO principles, and content optimisation to enhance relevance and engagement.
Technical Fluency & Operational Excellence
- Confident in Excel and data interrogation—comfortable with formulas, lookups, and pivot tables.
- Maintains high standards across implementation, testing, and rollout—ensuring consistency, scalability, and site integrity.
Communication & Influence
Clear, confident communicator—able to simplify complex insights, challenge constructively, and drive alignment across senior stakeholders.
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Senior Digital Optimisation Manager employer: Dunelm
Contact Detail:
Dunelm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Optimisation Manager
✨Tip Number 1
Get to know Dunelm inside out! Familiarise yourself with their products, values, and customer experience. This will help you tailor your conversations and show that you're genuinely interested in making home life lovelier for their customers.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and insights into the company culture. This can give you a leg up during interviews and help you understand what it takes to thrive at Dunelm.
✨Tip Number 3
Prepare to showcase your data-led decision-making skills. Be ready to discuss specific examples of how you've used analytics tools to drive conversion rate optimisation. This is key for the Senior Digital Optimisation Manager role, so make sure you’ve got some solid stories up your sleeve!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Dunelm team and ready to contribute to their mission of enhancing customer experiences.
We think you need these skills to ace Senior Digital Optimisation Manager
Some tips for your application 🫡
Show Your Passion for Homewares: When you're writing your application, let your love for homewares shine through! We want to see how you connect with our mission at Dunelm and how you can contribute to making home life lovelier for our customers.
Be Data-Driven: As a Senior Digital Optimisation Manager, your ability to use data is key. Make sure to highlight your experience with digital analytics tools and how you've used data to drive improvements in previous roles. We love a good story backed by numbers!
Collaborate Like a Pro: We value teamwork here at Dunelm, so don’t forget to mention your experience working across different functions. Share examples of how you've influenced change and collaborated with others to achieve common goals. It’s all about that customer-first mindset!
Keep It Clear and Concise: Your application should be easy to read and straight to the point. Use clear language to communicate your insights and recommendations. Remember, we want to see your ability to simplify complex ideas—just like you would when communicating with senior stakeholders!
How to prepare for a job interview at Dunelm
✨Know Your Data
As a Senior Digital Optimisation Manager, you'll need to demonstrate your expertise in data-led decision making. Brush up on your knowledge of digital analytics tools like GA4 and ContentSquare. Be ready to discuss how you've used data to drive improvements in customer journeys and conversion rates.
✨Showcase Your Leadership Skills
This role requires strong project leadership and the ability to inspire a team. Prepare examples of how you've led cross-functional initiatives in the past. Highlight your experience in fostering a culture of curiosity and collaboration within your teams.
✨Understand the Customer Journey
Dunelm is all about enhancing the customer experience. Familiarise yourself with journey mapping and UX research techniques. Be prepared to discuss specific friction points you've identified in previous roles and how you addressed them to improve customer engagement.
✨Communicate with Clarity
You'll need to share insights with senior stakeholders effectively. Practice simplifying complex data into clear, actionable recommendations. Think about how you can convey your ideas confidently and concisely during the interview, ensuring you align with Dunelm's customer-first mindset.