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- Tasks: Lead digital marketing strategies for Dunelm's Made to Measure business, focusing on B2B and B2C growth.
- Company: Dunelm is the UK's top choice for homewares, dedicated to making home life lovelier.
- Benefits: Enjoy a competitive salary, up to 25% bonus, 15% discount, and generous holiday allowance.
- Why this job: Join a dynamic team, drive innovation, and make a real impact in a welcoming environment.
- Qualifications: Experience in retail marketing, strong digital strategy skills, and a customer-first mindset required.
The predicted salary is between 28000 - 42000 £ per year.
Senior Digital Marketing Manager – Made to Measure
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Recruitment Partner @Dunelm | Head Hunter | Talent Acquisition Specialist | Ex-Selfridges and Vision Express
Home. There’s no place like it.
And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK\’s number one choice for homewares because we make home life lovelier for our customers. And we’ve crafted a workplace that feels just as welcoming – where you can bring your ideas, be yourself, and feel right at home.
About the role
The Senior M2M Marketing Manager is responsible for leading the strategic development and execution of the company\’s digital marketing efforts for our Made to Measure business, across Paid Marketing, CRM and SEO, and including expanding our presence in B2B marketing as well as B2C. This role involves overseeing the growth, performance, and optimization of the online M2M sales channels, ensuring alignment with business objectives and delivering a seamless customer experience. This role will have one direct report to support with execution but will need to quickly build a strong cross-functional network and engage stakeholders across the business to achieve progress.
Department Overview
A team dedicated to bringing customers to the Dunelm.com website, whether from Google, their email inbox, social media or across the network of affiliate websites we work with. We’re a small and highly specialised team that includes SEO, CRM, Paid Search, Paid Social and Affiliates. We all have the same core objectives of bringing revenue-driving traffic to the website, and the same focus on maximizing efficiency through a test and learn approach, but due to the different platforms, customer journeys, and tech involved, the ways of optimizing in each area are quite different and require specialized expertise. We work closely with Insights & Analytics, Finance, Digital Trade, Brand Marketing, and our aligned Tech crews.
What the role requires:
Key Responsibilities:
M2M Marketing Strategy: Develop and implement a comprehensive digital marketing strategy/roadmap that clearly sets out the opportunity and requirements involved in delivering our ambitious growth targets on M2M.
Market Expansion & Growth: Identify new market opportunities and drive the expansion of our M2M business to new audiences and customer types, leveraging market analysis and consumer insights.
Platform Management & Optimization: Oversee the optimisation of campaigns across the various digital marketing platforms we use, such as Google Ads, Salesforce, Meta, etc, working closely with the experts in the team to adapt our campaigns optimally to lead-gen conversion types and longer conversion journeys.
Marketing Budget Planning: Use your digital marketing expertise to plan a detailed roadmap aligned to our budgets and performance KPIs, working closely with the marketing teams to execute.
Performance Analytics & Reporting: Work closely with our I&A and Finance teams to track and analyse key performance metrics (KPIs) to measure success, identify trends, and implement data-driven decisions.
Creative and Brand Planning Expertise: Work closely with our creative teams to brief and plan content for email and digital marketing campaigns that is compelling and aligned to our on-site branding and UX. Work closely with Brand Planning to co-ordinate digital and offline campaigns and messaging.
Innovation & Trends: Stay up to date with the latest e-commerce trends, emerging technologies, and consumer Behaviours to ensure the business remains competitive in a rapidly evolving digital landscape.
Commercial Acumen: Work closely with teams focused on Ready-Made curtains and blinds to develop shared objectives that minimise cannibalisation and deliver overall incremental profit for the business.
What we look for?
- Ability to develop and execute a long-term digital marketing strategy focused on growing our B2C and B2B business.
- Experience working in a retail or lead gen marketing environment, whether agency or client side, with proven record of driving growth.
- Deep understanding of digital marketing strategies (SEO, SEM, social media, content marketing, email marketing) to drive traffic and build market share in a cost-efficient way.
- Hands-on experience in building and scaling customer acquisition and retention programs across several different digital marketing and customer retention channels – an all-rounder.
- Good understanding of technical requirements for campaign tracking and measurement for lead gen activity; experience of working closely with tech teams and platform support partners to deliver technical set-up.
- Data fluency and high level of numeracy, with a strong grasp of financial and analytical concepts.
- Ability to influence and manage internal stakeholders – clear and compelling communication and storytelling
- A strong focus on customer experience and ensuring that every part of the e-commerce journey is tailored to meet customer needs and preferences.
- Test-and-learn mindset – proactive in using experiments and data to drive decision making.
Behaviours we look for:
Connecting
- Creating and maintaining strong relationships across functions
- Using your network of internal and external connections to help shape our plans
- Building strong relationships with other teams and connecting colleagues across team boundaries
Communicating
- Presenting reliable information, building credibility and meeting everyone’s needs.
- Influencing and engaging others by using compelling language and conveying passion in your endeavours.
Including
- Seeking and valuing input from various places to broaden your perspective.
- Always probing beyond the first answer and listening attentively to gain the full picture
- Having a personal quest for knowledge, expanding understanding and possibilities
Growth Mindset
- Being bold and brave in what you can achieve with the team
- Growing the talent and capability needed now and, in the future.
Customer First
- Encouraging the team and other teams to adopt an ever more customer first approach
- Being an active champion and participant in customer initiatives across the business
Thinking Big
- Using the internal environment and emerging external trends to inspire big thinking
- Having a winning mindset and motivating the team to succeed and deliver our ambitions
- Having quality conversations that help critical thinking, unlocking innovation and continuous improvement
Making it Happen
- Focused on outcomes and results, maintaining momentum and having contingencies ready for potential pitfalls.
What\’s in it for you!
- Competitive Basic Salary
- Up to 25% bonus
- Dunelm Discount Card of 15% (including on sale Items)
- 25 days holiday +1 day for Birthday +1 day for Charity+ Bank Holidays
- Day off if your moving house
- Access to online discounts at various other retailers and organizations.
- And many more!
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Retail
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Senior Digital Marketing Manager - Made to Measure employer: Dunelm
Contact Detail:
Dunelm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager - Made to Measure
✨Tip Number 1
Familiarise yourself with Dunelm's brand and values. Understanding their mission to create a welcoming home environment will help you align your marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Network with current or former employees of Dunelm on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Senior Digital Marketing Manager role.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, especially in the retail sector. Being able to discuss recent innovations or successful campaigns during interviews will demonstrate your proactive approach and industry knowledge.
✨Tip Number 4
Prepare to showcase your data-driven decision-making skills. Be ready to discuss specific examples of how you've used analytics to optimise marketing campaigns, as this aligns closely with the responsibilities outlined in the job description.
We think you need these skills to ace Senior Digital Marketing Manager - Made to Measure
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in B2C and B2B environments. Emphasise your achievements in driving growth through SEO, SEM, and social media strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for homewares and how your skills align with Dunelm's mission. Mention specific examples of past successes in digital marketing that relate to the responsibilities outlined in the job description.
Showcase Data-Driven Decision Making: Demonstrate your ability to analyse performance metrics and make data-driven decisions. Include examples of how you've used analytics to optimise campaigns and improve customer experiences in previous roles.
Highlight Stakeholder Management Skills: Since the role requires influencing and managing internal stakeholders, provide examples of how you've successfully collaborated with cross-functional teams in the past. This will show your ability to build strong relationships within the company.
How to prepare for a job interview at Dunelm
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in digital marketing strategies, especially in SEO, SEM, and social media. Be prepared to discuss specific campaigns you've managed and the results achieved, as this role requires a deep understanding of these areas.
✨Demonstrate Your Analytical Skills
Since the role involves performance analytics and reporting, come ready to discuss how you've used data to drive decisions in past roles. Share examples of key performance metrics you've tracked and how they influenced your marketing strategies.
✨Emphasise Your Stakeholder Management Abilities
This position requires strong communication skills to influence and engage internal stakeholders. Prepare examples of how you've successfully collaborated with cross-functional teams and built relationships to achieve common goals.
✨Stay Updated on E-commerce Trends
The digital landscape is always evolving, so be sure to mention any recent trends or technologies you've been following. Discuss how you can apply this knowledge to keep Dunelm competitive in the market, particularly in the Made to Measure sector.