At a Glance
- Tasks: Lead a creative team to develop engaging campaigns that celebrate home life.
- Company: Dunelm, the UK's number one homewares retailer, focused on making home life lovelier.
- Benefits: Competitive salary, career development, and a vibrant work culture.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Join us to inspire creativity and make a real impact in the homewares industry.
- Qualifications: Extensive creative experience and strong leadership skills required.
The predicted salary is between 36000 - 60000 € per year.
Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK’s number one choice for homewares because we make home life lovelier for our customers. We are the UK’s Number One homewares retailer offering over c100,000 products building a consumer-focused total retail business that delights customers through our multichannel operation. We are ambitious in our plans to drive further expansion of the business to more customers, shopping more frequently, with more choice, enhanced digital and physical services, and new capabilities to innovate and operate at pace in a fast-changing landscape. In developing the business for the long-term benefit of our customers, we are investing in our supply chain, stores and technology to improve the customer proposition as we move forward.
Department Overview: Sitting within Brand Marketing, the purpose of the Creative team is to generate increased brand affinity, awareness and consideration among customers, encouraging existing customers to shop with us more often and new customers to consider Dunelm as a shopping destination. Our brand platform, The Home of Homes, is supported across our channels from ATL to organic social, underpinned by consistent creative and a single tone of voice. We work closest with the Commercial, Digital Trading and Digital Marketing teams, among others, to ensure the seamless promotion of our fantastic product offering. The Creative team comprises four sub-teams: Design, Copy & Editorial, Studio and Packaging. These teams are the guardians of brand creative, delivering seasonal and campaign content and solutions that fuel our channels.
Role Summary: The Senior Creative Manager is an experienced conceptual creative lead, focused on developing a strong team of digital and print designers to deliver campaign creative and editorial content which celebrates our product offer, underpinned by our brand platform, The Home of Homes. You’ll oversee our seasonal and campaign creative, from concepts and art direction, to shoots, toolkits and execution, embedding direction for the duration of campaigns. You’ll motivate and grow our talent to deliver creative solutions across our channels, in line with our brand guidelines, driving saliency and consistency. You’ll also champion the team and share creative work with the business.
Role Responsibilities:
- Oversee creative output, from concept to toolkit development and execution, championing creativity at every stage.
- Lead creative ideation and art direction across multichannel campaigns and seasonal activity, from ATL to POS and all digital channels.
- Direct our in-house Studio team, external partners and freelancers to produce photography and videography content.
- Guide team to deliver campaigns in line with brand guidelines and critical path.
- Collaborate with designers, copywriters, art directors, motion artists, stylists, marketing managers and channel leads to deliver creative solutions across all channels.
- Maintain and share brand guidelines.
- Build and manage pool of freelance talent.
- Support, brief and collaborate with external agencies.
- Line-manage four Design Managers, championing their development and supporting their career aspirations, and mentor juniors, helping to build a high-performing culture.
- Ensure creative efficiency and effectiveness, from ways of working to tools and tech.
- Champion the creative produced by your team, presenting it and celebrating it within the business.
- Build and nurture working relationships cross functionally and with stakeholders.
What We Will Look For In You:
- Extensive creative and industry experience.
- Strong creative direction and concepting skills.
- Experience leading and developing a Creative team.
- Superior experience within Adobe Creative suite.
- Ability to balance creative goals with brand and commercial strategies and efficient production.
- Ability to work with external agencies and production houses.
- In-depth understanding of pre- and post-launch production processes.
- Confident communicator able to present to all levels.
- Intune with sector competition and industry developments.
- Influencing ability at all levels and stakeholder management.
- Strong problem-solving skills.
- Experience briefing and giving feedback to creative teams.
- Highly collaborative, encouraging positive relationships and ways of working.
Senior Creative Manager employer: Dunelm
Dunelm is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity thrives and employees are encouraged to grow both personally and professionally. With a commitment to innovation and expansion, Dunelm offers its team members the opportunity to work on exciting campaigns that resonate with customers, while also providing access to comprehensive training and development programmes. Located in the heart of the UK, employees enjoy a dynamic environment that values collaboration and celebrates achievements, making it a truly rewarding place to build a career in the homewares industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your portfolio! As a Senior Creative Manager, your work speaks volumes. Make sure to have a well-organised portfolio that showcases your best projects. Tailor it to highlight your experience in leading creative teams and delivering impactful campaigns.
✨Tip Number 3
Prepare for interviews by researching Dunelm’s brand and recent campaigns. Be ready to discuss how your creative vision aligns with their mission of making home life lovelier. Bring fresh ideas to the table that could elevate their brand even further!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Dunelm and contributing to their creative journey.
We think you need these skills to ace Senior Creative Manager
Some tips for your application 🫡
Show Your Creative Spark:When you're applying for the Senior Creative Manager role, let your creativity shine through in your written application. Use engaging language and showcase your unique style to reflect how you can contribute to our brand's voice.
Tailor Your Application:Make sure to customise your application to align with Dunelm's values and the specifics of the job description. Highlight your relevant experience and how it connects to our mission of making home life lovelier for customers.
Be Clear and Concise:While we love creativity, clarity is key! Ensure your application is well-structured and easy to read. Avoid jargon and get straight to the point about your skills and experiences that make you a great fit for the role.
Apply Through Our Website:We encourage you to apply directly through our website. This way, you’ll ensure your application reaches us quickly and efficiently, and you’ll be one step closer to joining our fantastic team at Dunelm!
How to prepare for a job interview at Dunelm
✨Know the Brand Inside Out
Before your interview, dive deep into Dunelm's brand values and their 'Home of Homes' platform. Familiarise yourself with their product offerings and recent campaigns. This will not only show your enthusiasm but also help you align your creative vision with theirs.
✨Showcase Your Creative Process
Be prepared to discuss your creative process in detail. Bring examples of past projects that highlight your ability to lead a team and deliver compelling campaigns. Explain how you balance creativity with commercial strategies, as this is crucial for the Senior Creative Manager role.
✨Prepare for Collaboration Questions
Expect questions about teamwork and collaboration. Think of specific instances where you've successfully worked with cross-functional teams or external agencies. Highlight your communication skills and how you foster positive relationships to achieve creative goals.
✨Demonstrate Leadership Skills
As a Senior Creative Manager, you'll be leading a team. Prepare to discuss your leadership style and how you've developed talent in previous roles. Share examples of how you've motivated your team and championed their work within the business.
