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For Companies At a Glance
- Tasks: Join us to enhance our web experience through data insights and experimentation.
- Company: Dunelm is the UK's leading homewares brand, focused on data-driven decision making.
- Benefits: Enjoy a collaborative culture, remote work options, and opportunities for professional growth.
- Why this job: Be part of a dynamic team transforming analytics in a fast-growing retail environment.
- Qualifications: Strong GA4 experience, HTML/CSS/JavaScript knowledge, and a degree in a related field required.
- Other info: Ideal for creative, curious individuals passionate about data and customer impact.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Are you looking to play a key role in the Data & Insight transformation journey of a successful and fast-growing omnichannel retailer? It’s an exciting time at Dunelm, the UK’s biggest homewares brand, as we look to expand our talented Analytics and Data Science team in order to achieve our mission to put data and insight at the heart of decision making across the business.
This role will play a vital part in creating a web experience that delights our customers, through understanding how they interact with our site, developing hypotheses to improve usability and maximise revenue, and planning and evaluating experiments. You will also provide key input into the future direction of our experimentation platform, which will enable a robust and sophisticated testing programme with a high level of velocity and accuracy.
What you’ll be doing
- Support the governance of Google Analytics 4 (GA4) and Google Tag Manager (GTM), working with the Product and Tech teams to define business and analytics requirements, set KPIs and track progress against them.
- Deliver technical tagging solutions that maintain a high standard of digital data capture, supported by our agency partner and Tech teams.
- As a trusted partner to the Digital and Product teams, you will monitor and understand key conversion trends, provide insights on customer behaviour, pain points, and identify opportunities to enhance our digital experience and performance through experimentation and personalisation.
- As a key member of the Insights & Analytics team you’ll partner with others around the team to share best practices that continue to develop our analytics capabilities across our website, stores and digital marketing and foster our open and collaborative culture.
- You’ll be an advocate for data, insight and the voice of the customer throughout the business.
What we’ll look for in you
- Strong experience implementing and maintaining GA4 solutions and working with tag management platforms (preferably GTM). Able to understand HTML, CSS and JavaScript in that context.
- Experience working with Product teams (or similar), using data to understand customer behaviour and drive a customer-focussed strategy.
- Experience working with BigQuery, with a proficiency in SQL preferred.
- Experience working in data visualization tools like PowerBI/Looker is desirable.
- Knowledge of the Tealium suite of products (IQ, Audience Stream, Event Stream) is a plus.
- Creative, curious and customer focused, with a passion for making an impact through data.
- Collaborative, with excellent communication skills and an ability to tell stories through data.
- Extensive work experience, using your analytical and technical skillset to tackle business problems.
- Degree in Maths, Stats, Economics, Computer Science, Physics or a related field; or equivalent related professional experience.
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Senior Analyst - Product Analytics employer: Dunelm
Contact Detail:
Dunelm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Analyst - Product Analytics
✨Tip Number 1
Familiarize yourself with Google Analytics 4 (GA4) and Google Tag Manager (GTM) before applying. Understanding the nuances of these tools will not only help you in interviews but also demonstrate your proactive approach to mastering the skills required for the role.
✨Tip Number 2
Showcase your experience with data visualization tools like PowerBI or Looker. If you have any personal projects or case studies, be ready to discuss how you used these tools to derive insights from data, as this will highlight your analytical capabilities.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to influence product decisions or improve customer experiences. This will illustrate your ability to apply analytical skills in a practical context, which is crucial for this role.
✨Tip Number 4
Network with current or former employees of Dunelm, especially those in analytics or product roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during the application process.
We think you need these skills to ace Senior Analyst - Product Analytics
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Analyst - Product Analytics position. Make sure you understand the key responsibilities and required skills, especially around GA4, GTM, and data visualization tools.
Tailor Your CV: Customize your CV to highlight relevant experience that aligns with the job requirements. Emphasize your background in implementing GA4 solutions, working with tag management platforms, and any experience with SQL or data visualization tools.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data and analytics. Discuss specific examples of how you've used data to drive customer-focused strategies and improve digital experiences in previous roles.
Showcase Your Technical Skills: In your application, clearly outline your technical skills related to HTML, CSS, JavaScript, and any experience with BigQuery or the Tealium suite. Providing concrete examples of past projects can help demonstrate your expertise.
How to prepare for a job interview at Dunelm
✨Showcase Your GA4 Expertise
Be prepared to discuss your experience with Google Analytics 4 and Google Tag Manager. Highlight specific projects where you implemented solutions and how they impacted business decisions.
✨Demonstrate Technical Skills
Make sure to brush up on your knowledge of HTML, CSS, and JavaScript. Be ready to explain how you've used these skills in previous roles to enhance data capture and analysis.
✨Prepare for Data-Driven Discussions
Expect questions about customer behavior and conversion trends. Think of examples where your insights led to actionable strategies that improved user experience or revenue.
✨Emphasize Collaboration and Communication
Since this role involves working closely with various teams, be ready to share experiences where you successfully collaborated with others. Highlight your ability to communicate complex data insights in an understandable way.
