Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead consumer research projects and provide actionable insights to shape business strategies.
- Company: Join Dunelm, the UK's biggest homewares brand, on an exciting growth journey.
- Benefits: Enjoy a competitive salary, bonus, discounts, and flexible hybrid working.
- Why this job: Make a real impact by putting customers at the heart of business decisions.
- Qualifications: Experience in customer research and strong storytelling skills required.
- Other info: Collaborative environment with opportunities for creativity and career growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Are you looking to play a lead role in the Insight & Analytics transformation journey of a successful and fastâgrowing omnichannel retailer? Itâs an exciting time at Dunelm, the UKâs biggest homewares brand, as we continue on our mission to be customer obsessed. This is an important role helping to bring our customers to life for our stakeholders, making sure theyâre represented in business decisions by putting the customer at the heart of everything we do.
Key Responsibilities
- Lead & manage research projects independently, including identifying, briefing and managing external agencies to provide relevant and actionable consumer and market insight to teams across Dunelm.
- Manage our new Brand Tracker, ensuring key campaigns, category performance and master brand performance are tracked and insights communicated to the relevant stakeholders.
- Ensure customer segments are represented across all relevant projects, providing clarity on target customer segments and actionable insights to guide our strategy.
- Partner with all areas of the business to define research objectives to support strategic plans, providing expertise on methodologies to obtain the insights required to drive business strategy.
- Ensure best practice is followed and that we are using innovative research techniques to drive unbiased, actionable customer insights.
- Own and manage the businessâwide biâweekly consumer insight pack.
- Manage various research tools including quick polls & survey platforms, including dissemination of results.
- Assist the Team Lead in setting up and managing a new customer panel & customer closeness programme.
- Support the Team Lead & designated analyst with CSAT programme management.
Required Qualifications and Experience
- Extensive experience working in customer research, with an inâdepth knowledge of different research techniques and experience of conducting primary research & managing thirdâparty agencies.
- Proficient storyteller, able to combine data and customer research to present a comprehensive view of customer behaviour and preferences in an engaging and impactful way.
- Comfortable simultaneously managing multiple projects, agencies and stakeholder groups.
- Collaboration, creativity, curiosity and customer focus, with a passion for making an impact.
- Proactive and enthusiastic about leading, owning and continuing to build a valuable and highâprofile area of the business.
- Strong communication and interpersonal skills, with the confidence and ability to talk to business partners at all levels.
Whatâs in it for you
- Competitive basic salary.
- Up to 15% bonus.
- Dunelm Discount Card of 15% across over 100k products.
- Sample sales days exclusively for Dunelm colleagues.
- 25 days holiday + bank holidays + 1 birthday day + 1 charity day + 1 day off for moving house.
- Access to online discounts at various other retailers and organisations.
- Flexible hybrid working with a base in Leicester or London.
Consumer Research Manager in London employer: Dunelm
Contact Detail:
Dunelm Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Consumer Research Manager in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current Dunelm employees on LinkedIn. A friendly chat can sometimes lead to opportunities that arenât even advertised!
â¨Tip Number 2
Prepare for interviews by researching Dunelmâs recent campaigns and consumer insights. Show us youâre not just interested in the role but also passionate about how you can contribute to our customer-obsessed mission.
â¨Tip Number 3
Practice your storytelling skills! We want to see how you can turn data into engaging narratives. Think of examples where you've used insights to drive decisions and be ready to share them.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre serious about joining the Dunelm family.
We think you need these skills to ace Consumer Research Manager in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Consumer Research Manager role. Highlight your experience in managing research projects and working with external agencies, as this is key for us at Dunelm.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story! Use it to showcase your passion for customer insights and how you can contribute to our mission of being customer obsessed. Be sure to mention specific methodologies youâve used in past roles.
Showcase Your Storytelling Skills: As a proficient storyteller, it's important to demonstrate how you've combined data and customer research in previous roles. Share examples of how your insights have influenced business decisions, as this will resonate with us.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for this exciting opportunity at Dunelm!
How to prepare for a job interview at Dunelm
â¨Know Your Research Techniques
Make sure you brush up on various research methodologies before the interview. Dunelm is looking for someone with extensive experience in customer research, so be ready to discuss your favourite techniques and how you've applied them in past projects.
â¨Showcase Your Storytelling Skills
Prepare to demonstrate how you can turn data into compelling narratives. Think of examples where you've successfully communicated insights that influenced business decisions. This will highlight your ability to engage stakeholders at all levels.
â¨Be Ready to Discuss Collaboration
Dunelm values teamwork, so come prepared with examples of how you've partnered with different departments to achieve research objectives. Highlight your communication skills and how youâve managed multiple projects simultaneously.
â¨Demonstrate Your Customer Focus
Since the role is all about putting the customer at the heart of everything, think of specific instances where you've gathered customer insights that led to actionable strategies. Show your passion for understanding customer behaviour and preferences.
