Senior Creative Manager in Leicester

Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK’s number one choice for homewares because we make home life lovelier for our customers. We are the UK’s Number One homewares retailer offering over c100,000 products building a consumer-focused total retail business that delights customers through our multichannel operation.

We are ambitious in our plans to drive further expansion of the business to more customers, shopping more frequently, with more choice, enhanced digital and physical services, and new capabilities to innovate and operate at pace in a fast-changing landscape. In developing the business for the long-term benefit of our customers, we are investing in our supply chain, stores and technology to improve the customer proposition as we move forward.

Sitting within Brand Marketing, the purpose of the Creative team is to generate increased brand affinity, awareness and consideration among customers, encouraging existing customers to shop with us more often and new customers to consider Dunelm as a shopping destination. Our brand platform, The Home of Homes, is supported across our channels from ATL to organic social, underpinned by consistent creative and a single tone of voice. We work closest with the Commercial, Digital Trading and Digital Marketing teams, among others, to ensure the seamless promotion of our fantastic product offering.

The Senior Creative Manager is an experienced conceptual creative lead, focused on developing a strong team of digital and print designers to deliver campaign creative and editorial content which celebrates our product offer, underpinned by our brand platform, The Home of Homes.

You’ll oversee our seasonal and campaign creative, from concepts and art direction, to shoots, toolkits and execution, embedding direction for the duration of campaigns. You’ll motivate and grow our talent to deliver creative solutions across our channels, in line with our brand guidelines, driving saliency and consistency. You’ll also champion the team and share creative work with the business.

What you’ll be doing:

• Oversee creative output, from concept to toolkit development and execution, championing creativity at every stage.
• Lead creative ideation and art direction across multichannel campaigns and seasonal activity, from ATL to POS and all digital channels.
• Direct our in‑house Studio team, external partners and freelancers to produce photography and videography content.
• Guide team to deliver campaigns in line with brand guidelines and critical path.
• Collaborate with designers, copywriters, art directors, motion artists, stylists, marketing managers and channel leads to deliver creative solutions across all channels.
• Maintain and share brand guidelines.
• Build and manage pool of freelance talent.
• Support, brief and collaborate with external agencies.
• Line‑manage four Design Managers, championing their development and supporting their career aspirations, and mentor juniors, helping to build a high‑performing culture.
• Ensure creative efficiency and effectiveness, from ways or working to tools and tech.
• Champion the creative produced by your team, presenting it and celebrating it within the business.
• Build and nurture working relationships cross‑functionally and with stakeholders.

What we’ll look for in you:

• Extensive creative and industry experience.
• Strong creative direction and concepting skills.
• Experience leading and developing a Creative team.
• Graphic design degree or relevant qualification.
• Superior experience within Adobe Creative suite.
• Ability to balance creative goals with brand and commercial strategies and efficient production.
• Ability to work with external agencies and production houses.
• In‑depth understanding of pre‑ and post‑launch production processes.
• Confident communicator able to present to all levels.
• Intune with sector competition and industry developments.
• Influencing ability at all levels and stakeholder management.
• Strong problem‑solving skills.
• Experience briefing and giving feedback to creative teams.
• Highly collaborative, encouraging positive relationships and ways of working.
• Highly networked.
• Passionate brand ambassador for Dunelm.
• Good industry network.
• Understanding of advertising for TV.
• Marketing qualification or experience.