At a Glance
- Tasks: Lead digital optimisation initiatives to enhance customer experiences on Dunelm.com.
- Company: Join Dunelm, the UK's top choice for homewares, in a welcoming workplace.
- Benefits: Enjoy a competitive salary, flexible working, and opportunities for personal growth.
- Other info: Collaborative environment with excellent career development prospects.
- Why this job: Make a real impact by shaping digital journeys and driving customer satisfaction.
- Qualifications: Experience in digital optimisation and strong analytical skills required.
The predicted salary is between 40500 - 49500 £ per year.
Overview
Home.
There’s no place like it.
And there’s no feeling like helping people create the joy of feeling truly at home.
At Dunelm, that’s what we do.
We’re the UK's number one choice for homewares because we make home life lovelier for our customers.
And we’ve crafted a workplace that feels just as welcoming – where you can bring your ideas, be yourself, and feel right at home
Reporting into the Senior Digital Optimisation Manager, the Digital Optimisation Manager plays a pivotal role in shaping the performance of Dunelm. com and supporting key digital growth initiatives including CRM, Personalisation and the App.
This role leads the charge in evolving and optimising customer missions across the site—blending data-driven insight, experimentation, and cross-functional collaboration to deliver best-in-class journeys.
Success hinges on the ability to influence and inspire through strong relationships, ensuring every initiative reflects our customer-first mindset and drives measurable impact.
- What you’ll be doing
- Shape and Deliver the
Roadmap: In close partnership with your Digital Optimisation counterpart, own and evolve a clear, prioritised roadmap that drives continuous improvement across our digital ecosystem.
- Champion Collaboration: Use your strong communication skills to build and nurture a network of stakeholders across the business—enabling alignment, shared success, and momentum.
- Spot Gaps, Seize Opportunities: Proactively identify areas to enhance the customer experience, keeping customer needs front and centre while managing expectations across teams.
- Lead with Solutions: Be a positive, proactive catalyst for change—driving both incremental improvements and transformational shifts with confidence and clarity.
- Think Forward: Stay ahead of the curve by exploring future innovations and sharing forward-thinking ideas with senior leadership in an agile, actionable format.
- Optimise Planning: Be a key voice in digital planning, bringing an optimisation lens to the shaping and successful delivery of new initiatives and launches.
- Line manage: responsible for line managing a Digital Optimisation Specialist
- Tell Stories with
Data: Use your digital expertise and natural curiosity to uncover insights, interpret trends, and influence decision‑making through compelling data storytelling.
- Stay Inspired: Keep connected to the wider market—drawing on external inspiration, research, and real‑world exploration to spark fresh thinking.
- Own
- Strategic
Partnerships: Act as a key business user and stakeholder in third‑party platforms and partnerships—from discovery and onboarding to ongoing engagement and continuous improvement.
- Embed
Scalability: Ensure long‑term success by refining processes, updating stakeholders, and maintaining supporting content (e. g. image guidelines and training materials) to drive consistency and scalability.
- What we’ll look for in you
- Customer‑First
Mindset: Passionate about delivering exceptional experiences and driving change across every touchpoint.
Curious and
Bold: Challenges assumptions and explores smarter, more impactful solutions.
- Collaborative Influencer: Builds strong cross‑functional relationships to shape and deliver the optimisation roadmap
- Agile Project Leader: Drives delivery with pace, precision, and adaptability.
- Empowering Leader: Coordinates and inspires stakeholders while fostering growth and development.
- Clear Communicator: Articulates ideas confidently, listens actively, and challenges constructively.
- Commercially Savvy: Uses data, insights, and experimentation to inform effective decisions.
- Organised and Adaptable: Thrives in fast‑paced environments with strong prioritisation skills.
- Digitally Fluent: Experience using analytical tools such as Content Square (CS) and Google Analytics 4 (GA4).
- Technically Proficient: Skilled in Excel—confident with formulas, lookups, and pivot tables.
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Digital Optimisation Manager-12 Months FTC in Leicester employer: Dunelm
Dunelm is an excellent employer that prioritises a friendly and supportive work culture, making it a great place for those looking to thrive in retail. With competitive pay rates and flexible hours, employees enjoy opportunities for growth and development while contributing to a welcoming shopping experience for customers. Located in the heart of the community, Dunelm fosters a sense of belonging and teamwork among its staff.
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✨Get Involved in Local Edu-Tech Meetups
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✨Leverage Social Media Groups
Join social media groups focused on digital education, like Facebook or LinkedIn groups. These communities often share job postings for temporary roles and can help us connect with current members at Dunelm who can potentially put in a good word for you.
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We think you need these skills to ace Digital Optimisation Manager-12 Months FTC in Leicester
Some tips for your application 🫡
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Include Relevant Certifications:If you have any certifications related to digital education—like teaching online or instructional design—make sure you highlight those in your application. They can really set you apart from other candidates and show us you're knowledgeable and committed to the field.
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How to prepare for a job interview at Dunelm
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When preparing for your interview with Dunelm, think about how you can showcase your creative approaches to digital learning. Bring along examples of projects or modules you've designed, especially those that highlight your ability to engage students remotely. It’ll help demonstrate your hands-on experience, which is essential for this role.
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Since this role with Dunelm is temporary, it’s super important to convey your flexibility and adaptability during the interview. Be ready to discuss how you can quickly acclimate to new environments and seamlessly integrate into existing teams. It shows you’re a team player and can handle the ebb and flow of temporary work.
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