At a Glance
- Tasks: Lead a world-class analytics team to drive strategic decision-making and business performance.
- Company: Dunelm, a beloved homewares brand with a family-oriented culture.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Other info: Join a fast-paced team focused on innovation and excellence.
- Why this job: Shape the future of analytics and make a real impact on business growth.
- Qualifications: Strong leadership skills and a deep understanding of analytics and data science.
The predicted salary is between 90000 - 110000 £ per year.
People love Dunelm. That statement is true for the millions of Customers, the ‘savvy home lovers’ who love the broad range of quality, value for money homewares products, the unique in-store and online experience, and Dunelm’s distinctive local feel. It is also true for the 12,000 Colleagues who benefit from an ambitious, entrepreneurial, family-oriented culture and challenger-brand mentality which combine to create an environment that is conducive to making things happen fast. And it’s also true for Investors who have seen strong and consistent returns to date and are excited by the leadership team’s calibre and vision, and the strength of Dunelm’s multi-channel offering.
Role Overview
The Analytics Director is a pivotal enterprise leadership role at Dunelm, responsible for shaping how analytics accelerates strategic decision-making, operational performance and long-term growth and transformation.
The Role Is Responsible For
- Building and leading a world-class analytics capability
- Ensuring that capability directly powers decision-making, optimisation, and commercial performance at scale
- Raising the bar on analytical thinking, standards, and rigour across the entire organisation
Role
As a member of the Dunelm Leadership Team (DLT), the role shapes the quality of analytical thinking, evidence-based decision-making and value creation across the business. This includes:
- The quality of analytics across the enterprise
- The standards of thinking and evidence used in decision-making
- The impact of analytics on business performance
What you'll be doing
- Build and Lead a World-Class Analytics Function
- Lead all analysts and data scientists across Dunelm
- Develop capability across:
- Advanced analytics
- Data science
- Experimentation
- Develop future leaders and a strong capability pipeline
- Lead the Optimisation Centre of Excellence
- Embed structured, hypothesis-led problem-solving
- Deliver attributable value through improved business decision-making
- Own Customer Intelligence Capability
- Deliver a coherent, enterprise view of the customer
- Ensure insight informs both:
- Strategic decisions
- Operational execution
- Lead both qualitative and quantitative customer research
- Lead Enterprise Experimentation
- Own the transformation-wide testing programme
- Ensure experimentation is rigorous, prioritised and scalable
- Make testing a core operating discipline at Dunelm
- Set and Enforce Enterprise Standards
- Define what “excellent analytics” looks like at Dunelm
- Establish standards for:
- Methods
- Outputs
- Quality
- Documentation
- Actively remove duplication and low-value work
- Raise the Bar on Analytical Thinking Across Dunelm
This is a defining expectation of the role.
What we'll look for in you
- Enterprise mindset over functional optimisation
- Brings a deeply enterprise‑oriented mindset, consistently prioritising end‑to‑end business value over functional optimisation and ensuring analytics serves the broader interests of Dunelm as a whole.
- Sets the standard for thinking
- Leads through influence at senior levels
- Absolute clarity and simplicity
- Distils Complexity Into Clear insights
- Clear decisions
- Clear actions
- Relentless focus on value
- Prioritises Work That Drives Decisions Outcomes Commercial impact
- Builds and expects excellence
- Sets a high bar
- Maintains it consistently
- Develops others to reach it
- Comfortable with challenge and tension
- Creates Constructive Friction Between data and instinct
- Between pace and rigour
- Between ambition and feasibility
Analytics Director in Leicester employer: Dunelm
As a Visual Merchandiser with us, you'll thrive in a dynamic and supportive work environment that values creativity and teamwork. We offer competitive pay, flexible scheduling, and opportunities for professional growth, ensuring you can develop your skills while contributing to an inspiring shopping experience for our customers. Join us in a location that prioritises a customer-first approach, where your attention to detail will shine and make a real impact on store performance.
