Digital Range Opportunities Growth Manager

Overview

Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK\’s number one choice for homewares because we make home life lovelier for our customers. And the caring and supportive culture we\’ve created makes this a place you\’ll feel right at home too.

We are the UK’s Number One homewares retailer offering over 100,000 products building a consumer-focused total retail business that delights customers through our multichannel operation.

We are ambitious in our plans to drive further expansion of the business to more customers, shopping more frequently, with more choice, enhanced digital and physical services, and new capabilities to innovate and operate at pace in a fast-changing landscape. In developing the business for the long-term benefit of our customers, we are investing in our supply chain, stores and technology to improve the customer proposition as we move forward.

Role Overview

As the Digital Range Opportunities Growth Manager, you will be responsible for identifying, quantifying, and driving product range opportunities across digital platforms. This includes leveraging insights from Google trends, onsite search behaviour, and competitor analysis to inform and optimise the digital product catalogue.

You will work cross-functionally with Digital Trading, Commercial, Insight & Analytics, and Content teams to ensure the digital range is customer-centric, commercially viable, and performance-driven. Your role will also involve catalogue management, including the strategic removal of under-performing products, and monitoring customer feedback to inform range decisions.

What you\’ll be doing

Identify and Quantify Digital Product Opportunities

• Analyse Google Trends, onsite search data, and competitor assortments to uncover gaps and emerging product needs.
• Work with Insight & Analytics to size opportunities and forecast potential impact on digital performance.
• Present data-driven recommendations to stakeholders to support range expansion and optimisation.

Manage and Optimise the Digital Product Catalogue

• Oversee the onboarding and removal of products to maintain a relevant, high-performing digital assortment.
• Ensure product data quality and categorisation supports discoverability and conversion.
• Collaborate with content and SEO teams to enhance product visibility and engagement.

Monitor Range Performance and Customer Feedback

• Track key metrics such as sales, views, conversion, and customer ratings to evaluate range effectiveness.
• Monitor customer reviews and feedback to identify product issues or improvement opportunities.
• Use performance insights to inform range adjustments and prioritise future opportunities.

Collaborate Cross-Functionally to Drive Range Strategy

• Partner with Digital Trading, Commercial, and Insight teams to align on range goals and execution.
• Support promotional and seasonal planning with relevant product insights and recommendations.
• Contribute to digital trading meetings with updates on range performance and upcoming initiatives.

What we\’ll look for in you

• Organised, a good planner, and communicator who is able to multitask a range of activities, priorities, and deadlines.
• A self-starter who uses own initiative to anticipate and overcome issues.
• Have good judgement, able to influence others, enjoy making things happen, and overachieving.
• Demonstrate energy and passion.
• Really care about the success of the business, own personal success, and that of the team.
• Role model key leadership and Dunelm values and encourage others to do so.
• Passionate and committed to doing the job to a high standard.
• Positive, can-do attitude – resilience to continue to drive for results even when met with challenges.