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- Tasks: Lead digital campaigns, manage PPC and SEO strategies, and analyse performance metrics.
- Company: Join Duncan and Todd Group, Scotland's top independent optical and hearing care provider.
- Benefits: Enjoy hybrid working, career development opportunities, and staff discounts on products.
- Why this job: Be part of a dynamic team making a real impact in people's lives through innovative marketing.
- Qualifications: 3+ years in digital marketing with expertise in PPC, SEO, and analytics tools required.
- Other info: Collaborate across divisions and stay updated on the latest digital marketing trends.
The predicted salary is between 28800 - 48000 £ per year.
Duncan and Todd Group is Scotland's leading independent optical and hearing care provider. With operations across retail, corporate eye care, and manufacturing, we are committed to delivering exceptional service, expert care, and innovative optical solutions. As we continue to grow, we’re looking for a talented Digital Marketing Specialist to join our marketing team and help take our digital presence to the next level.
We’re seeking a proactive, data-driven Digital Marketing Specialist to lead the development and execution of digital campaigns across the Duncan and Todd Group. This includes responsibility for managing PPC, paid search, SEO, and digital performance strategies across our retail, manufacturing, and corporate divisions. You’ll work closely with the wider marketing team and external partners to drive visibility, traffic, engagement, and conversions across all digital platforms.
Key Responsibilities- Manage Paid Search (PPC): Plan, execute, and optimise paid campaigns across Google Ads ensuring efficient budget allocation and ROI.
- Search Engine Optimisation (SEO): Drive organic search performance through technical SEO, keyword strategy, content optimisation, and backlink building.
- Digital Campaign Management: Support brand and promotional campaigns through digital advertising, audience targeting, and retargeting strategies.
- Reporting & Analytics: Monitor and report on digital performance using tools like Google Analytics, Google Tag Manager, and Looker Studio. Deliver actionable insights to guide ongoing strategy.
- Cross-Division Coordination: Align digital efforts across retail, manufacturing, and corporate operations, tailoring approaches to each audience and objective.
- Content Collaboration: Work closely with content, design, and brand teams to ensure campaigns are compelling, on-brand, and SEO-friendly.
- Stay Current: Keep abreast of trends, algorithm updates, and best practices in digital marketing and search.
- 3+ years’ experience in digital marketing with a strong focus on PPC and SEO
- Proven experience managing Google Ads and paid search campaigns
- Solid understanding of technical and on-page SEO best practices
- Proficient in Google Analytics, Google Search Console, Tag Manager, and related platforms
- Experience with e-commerce and/or multi-site digital campaigns is a plus
- Strong analytical skills with a passion for data and results
- Comfortable managing multiple projects and working with cross-functional teams
- Excellent communication and organisational skills
- Agency or in-house experience in a similar role, ideally within healthcare, retail, or B2B sectors
- A collaborative and supportive working environment
- Opportunities for career development and training
- Hybrid working options
- Staff discounts across optical and hearing products
- The chance to be part of a growing business making a real impact in people's lives
Digital Marketing Specialist employer: Duncan and Todd Group
Contact Detail:
Duncan and Todd Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in PPC and SEO. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to Duncan and Todd's digital strategy during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in healthcare or retail sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss the strategies you implemented, the tools you used, and the results achieved, as this will demonstrate your capability to drive performance at Duncan and Todd.
✨Tip Number 4
Stay updated on Google Ads and SEO best practices by following relevant blogs, webinars, and online courses. This continuous learning will not only prepare you for the role but also show your commitment to professional growth when you apply through our website.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly focusing on PPC and SEO. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of Duncan and Todd Group's mission. Mention how your skills align with their needs and express your enthusiasm for contributing to their digital presence.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive decisions in past roles. Mention specific tools like Google Analytics or Tag Manager that you are proficient in.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, include examples of successful collaborations in your application. Describe how you’ve worked with content, design, or brand teams to achieve campaign goals.
How to prepare for a job interview at Duncan and Todd Group
✨Showcase Your Digital Expertise
Be prepared to discuss your experience with PPC and SEO in detail. Highlight specific campaigns you've managed, the tools you used, and the results achieved. This will demonstrate your hands-on knowledge and ability to drive digital performance.
✨Know the Company Inside Out
Research Duncan and Todd Group thoroughly. Understand their services, target audience, and recent marketing initiatives. This will allow you to tailor your responses and show genuine interest in how you can contribute to their goals.
✨Prepare for Technical Questions
Expect questions about Google Ads, Google Analytics, and SEO best practices. Brush up on your technical knowledge and be ready to explain concepts clearly. This will showcase your analytical skills and confidence in managing digital campaigns.
✨Demonstrate Collaboration Skills
Since the role involves working with cross-functional teams, prepare examples of how you've successfully collaborated with others in past roles. Emphasise your communication skills and ability to align strategies across different departments.
