At a Glance
- Tasks: Lead global co-marketing initiatives with partners to drive demand and growth.
- Company: Join Dun & Bradstreet, a leader in business data and analytics.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Work in a collaborative team that values creativity and innovation.
- Why this job: Make a real impact by shaping marketing strategies in a dynamic environment.
- Qualifications: 12+ years in B2B marketing with strong leadership and communication skills.
The predicted salary is between 80000 - 100000 £ per year.
Shape the Future with Dun & Bradstreet. At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. For over 180 years, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us!
The Principal, Marketing for Alliances & Partnerships leads high‑impact global co‑marketing initiatives with hyperscaler partners to drive demand, pipeline growth, and measurable market impact. This role owns the development and activation of a global partnership marketing strategy aligned to commercial and go‑to‑market priorities, bringing data and AI solutions to life through compelling joint messaging, campaigns, and scalable demand programs. This is a senior, highly visible role with significant scope to build, shape, and innovate across global markets. Positioned at the heart of a dynamic partner ecosystem, the role works closely with global partnerships, sales, and specialist marketing teams to deliver standout joint marketing initiatives, deepen partner relationships, and accelerate growth. Success in this role requires strong cross‑functional leadership, global stakeholder management, and the ability to translate complex data and AI value propositions into clear, partner‑led narratives.
Essential Key Responsibilities
- Define and activate a global partnership marketing strategy for hyperscaler partners, aligned to enterprise priorities and go‑to‑market goals to drive demand, pipeline, and growth.
- Act as the global marketing lead for strategic partners, building trusted relationships and serving as the connective link between partner organisations, sales, and marketing teams.
- Lead the end‑to‑end design and delivery of joint global marketing initiatives, including thought leadership, events, webinars, content, and integrated demand campaigns, with a clear focus on measurable pipeline impact.
- Partner closely with specialist marketing teams (analytics, marketing operations, brand, content, creative, communications, and events) to deliver high‑quality, scalable partner marketing programs globally.
- Co‑create compelling joint messaging, content, and narratives with partners that clearly articulate shared value propositions, priority use cases, and customer success.
- Own the planning, governance, and optimisation of Market Development Funds (MDF), ensuring investment is strategically aligned and delivers strong ROI.
- Leverage partner channels, platforms, and ecosystems to extend reach, strengthen credibility, and accelerate awareness of joint data and AI solutions.
- Use data, insights, and performance reporting to continuously optimise initiatives and provide clear visibility to senior stakeholders on impact and effectiveness.
What we're looking for
- 12+ years’ experience in B2B marketing and go‑to‑market roles, ideally within complex, global environments.
- Proven experience leading global B2B co‑marketing initiatives with large technology or platform partners, including ownership of Market Development Funds (MDF).
- Strong understanding of data, analytics, AI, and cloud technology ecosystems, and how to position these solutions in partnership‑led go‑to‑market motions.
- Demonstrated success driving demand generation, pipeline acceleration, and full‑funnel marketing at scale.
- Experience operating effectively within large, global, matrixed organisations.
- Highly skilled at influencing senior internal and external stakeholders across regions, without direct authority.
- A strong strategic thinker who is equally comfortable rolling up their sleeves to execute.
- Excellent partner‑facing communication and presentation skills, with the ability to translate complex topics into clear, compelling narratives.
- Strong program and project management capabilities, with experience running multiple global initiatives in parallel.
- Confident user of Microsoft Office tools and collaboration platforms.
- A proactive, ownership‑driven mindset; curious, solutions‑oriented, and motivated to connect people and teams to drive results.
- A continuous learning mindset, with a strong interest in developing new skills through collaboration, relationships, and formal learning opportunities.
This role will be based in our offices in Paddington, London. We work on a hybrid basis with at least 3 days a week in the office.
Principal, Marketing – Alliances & Partnerships (R-19167) employer: Dun-
Contact Detail:
Dun- Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal, Marketing – Alliances & Partnerships (R-19167)
✨Tip Number 1
Network like a pro! Reach out to current employees at Dun & Bradstreet on LinkedIn. Ask them about their experiences and any tips they might have for landing the Principal, Marketing role. Personal connections can give you an edge!
✨Tip Number 2
Prepare for the interview by diving deep into Dun & Bradstreet's recent projects and partnerships. Show us that you understand their mission and how your experience aligns with their goals. Tailor your examples to highlight your expertise in B2B marketing and data solutions.
✨Tip Number 3
Practice your storytelling skills! You’ll need to translate complex data and AI concepts into clear narratives. Use the STAR method (Situation, Task, Action, Result) to structure your responses during interviews, making sure to showcase your impact in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in joining the team at Dun & Bradstreet. Good luck!
We think you need these skills to ace Principal, Marketing – Alliances & Partnerships (R-19167)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Principal, Marketing role. Highlight your experience in B2B marketing and co-marketing initiatives, especially with technology partners. We want to see how your skills align with our goals!
Showcase Your Impact: When detailing your past roles, focus on the measurable outcomes you achieved. Use data to illustrate how you drove demand and pipeline growth. We love numbers that tell a story about your success!
Be Authentic: Let your personality shine through in your application. We value creativity and bold ideas, so don’t be afraid to express your unique perspective on marketing and partnerships. Show us what makes you stand out!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Dun-
✨Know Your Data and AI Solutions
Make sure you have a solid understanding of data, analytics, and AI solutions. Be prepared to discuss how these technologies can drive demand and growth in partnership marketing. This will show that you can translate complex topics into clear narratives, which is crucial for the role.
✨Showcase Your Co-Marketing Experience
Highlight your experience with global B2B co-marketing initiatives, especially with large technology partners. Prepare specific examples of successful campaigns you've led, focusing on measurable outcomes and how you managed Market Development Funds (MDF) effectively.
✨Demonstrate Cross-Functional Leadership
Be ready to discuss how you've influenced stakeholders across different teams and regions. Share examples of how you've built trusted relationships and collaborated with sales and marketing teams to deliver impactful joint initiatives.
✨Prepare for Strategic Thinking Questions
Expect questions that assess your strategic thinking abilities. Think about how you would define and activate a global partnership marketing strategy. Be prepared to discuss your approach to optimising initiatives based on data and insights, as this is key to driving pipeline growth.