Principal, Marketing – Alliances & Partnerships (R-19167) in London

Shape the Future with Dun & Bradstreet. At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. For over 180 years, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us!

The Principal, Marketing for Alliances & Partnerships leads high‑impact global co‑marketing initiatives with hyperscaler partners to drive demand, pipeline growth, and measurable market impact. This role owns the development and activation of a global partnership marketing strategy aligned to commercial and go‑to‑market priorities, bringing data and AI solutions to life through compelling joint messaging, campaigns, and scalable demand programs. This is a senior, highly visible role with significant scope to build, shape, and innovate across global markets. Positioned at the heart of a dynamic partner ecosystem, the role works closely with global partnerships, sales, and specialist marketing teams to deliver standout joint marketing initiatives, deepen partner relationships, and accelerate growth. Success in this role requires strong cross‑functional leadership, global stakeholder management, and the ability to translate complex data and AI value propositions into clear, partner‑led narratives.

Essential Key Responsibilities

• Define and activate a global partnership marketing strategy for hyperscaler partners, aligned to enterprise priorities and go‑to‑market goals to drive demand, pipeline, and growth.
• Act as the global marketing lead for strategic partners, building trusted relationships and serving as the connective link between partner organisations, sales, and marketing teams.
• Lead the end‑to‑end design and delivery of joint global marketing initiatives, including thought leadership, events, webinars, content, and integrated demand campaigns, with a clear focus on measurable pipeline impact.
• Partner closely with specialist marketing teams (analytics, marketing operations, brand, content, creative, communications, and events) to deliver high‑quality, scalable partner marketing programs globally.
• Co‑create compelling joint messaging, content, and narratives with partners that clearly articulate shared value propositions, priority use cases, and customer success.
• Own the planning, governance, and optimisation of Market Development Funds (MDF), ensuring investment is strategically aligned and delivers strong ROI.
• Leverage partner channels, platforms, and ecosystems to extend reach, strengthen credibility, and accelerate awareness of joint data and AI solutions.
• Use data, insights, and performance reporting to continuously optimise initiatives and provide clear visibility to senior stakeholders on impact and effectiveness.

What we're looking for

• 12+ years’ experience in B2B marketing and go‑to‑market roles, ideally within complex, global environments.
• Proven experience leading global B2B co‑marketing initiatives with large technology or platform partners, including ownership of Market Development Funds (MDF).
• Strong understanding of data, analytics, AI, and cloud technology ecosystems, and how to position these solutions in partnership‑led go‑to‑market motions.
• Demonstrated success driving demand generation, pipeline acceleration, and full‑funnel marketing at scale.
• Experience operating effectively within large, global, matrixed organisations.
• Highly skilled at influencing senior internal and external stakeholders across regions, without direct authority.
• A strong strategic thinker who is equally comfortable rolling up their sleeves to execute.
• Excellent partner‑facing communication and presentation skills, with the ability to translate complex topics into clear, compelling narratives.
• Strong program and project management capabilities, with experience running multiple global initiatives in parallel.
• Confident user of Microsoft Office tools and collaboration platforms.
• A proactive, ownership‑driven mindset; curious, solutions‑oriented, and motivated to connect people and teams to drive results.
• A continuous learning mindset, with a strong interest in developing new skills through collaboration, relationships, and formal learning opportunities.

This role will be based in our offices in Paddington, London. We work on a hybrid basis with at least 3 days a week in the office.