Principal, Marketing – Alliances & Partnerships (R-19167)
Principal, Marketing – Alliances & Partnerships (R-19167)

Principal, Marketing – Alliances & Partnerships (R-19167)

Full-Time 80000 - 100000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead global marketing initiatives with tech partners to drive demand and growth.
  • Company: Join Dun & Bradstreet, a leader in business data and analytics.
  • Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
  • Other info: Dynamic role with significant scope for innovation and career growth.
  • Why this job: Shape the future of data and AI solutions while making a real impact.
  • Qualifications: 12+ years in B2B marketing with strong leadership and communication skills.

The predicted salary is between 80000 - 100000 £ per year.

At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. For over 180 years, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us!

The Principal, Marketing for Alliances & Partnerships leads high-impact global co-marketing initiatives with hyperscaler partners to drive demand, pipeline growth, and measurable market impact. This role owns the development and activation of a global partnership marketing strategy aligned to commercial and go-to-market priorities, bringing data and AI solutions to life through compelling joint messaging, campaigns, and scalable demand programs. This is a senior, highly visible role with significant scope to build, shape, and innovate across global markets. Positioned at the heart of a dynamic partner ecosystem, the role works closely with global partnerships, sales, and specialist marketing teams to deliver standout joint marketing initiatives, deepen partner relationships, and accelerate growth. Success in this role requires strong cross-functional leadership, global stakeholder management, and the ability to translate complex data and AI value propositions into clear, partner-led narratives.

Essential Key Responsibilities

  • Define and activate a global partnership marketing strategy for hyperscaler partners, aligned to enterprise priorities and go-to-market goals to drive demand, pipeline, and growth.
  • Act as the global marketing lead for strategic partners, building trusted relationships and serving as the connective link between partner organisations, sales, and marketing teams.
  • Lead the end-to-end design and delivery of joint global marketing initiatives, including thought leadership, events, webinars, content, and integrated demand campaigns, with a clear focus on measurable pipeline impact.
  • Partner closely with specialist marketing teams (analytics, marketing operations, brand, content, creative, communications, and events) to deliver high-quality, scalable partner marketing programs globally.
  • Co-create compelling joint messaging, content, and narratives with partners that clearly articulate shared value propositions, priority use cases, and customer success.
  • Own the planning, governance, and optimisation of Market Development Funds (MDF), ensuring investment is strategically aligned and delivers strong ROI.
  • Leverage partner channels, platforms, and ecosystems to extend reach, strengthen credibility, and accelerate awareness of joint data and AI solutions.
  • Use data, insights, and performance reporting to continuously optimise initiatives and provide clear visibility to senior stakeholders on impact and effectiveness.

What we're looking for

  • 12+ years’ experience in B2B marketing and go-to-market roles, ideally within complex, global environments.
  • Proven experience leading global B2B co-marketing initiatives with large technology or platform partners, including ownership of Market Development Funds (MDF).
  • Strong understanding of data, analytics, AI, and cloud technology ecosystems, and how to position these solutions in partnership-led go-to-market motions.
  • Demonstrated success driving demand generation, pipeline acceleration, and full-funnel marketing at scale.
  • Experience operating effectively within large, global, matrixed organisations.
  • Highly skilled at influencing senior internal and external stakeholders across regions, without direct authority.
  • A strong strategic thinker who is equally comfortable rolling up their sleeves to execute.
  • Excellent partner-facing communication and presentation skills, with the ability to translate complex topics into clear, compelling narratives.
  • Strong program and project management capabilities, with experience running multiple global initiatives in parallel.
  • Confident user of Microsoft Office tools and collaboration platforms.
  • A proactive, ownership-driven mindset; curious, solutions-oriented, and motivated to connect people and teams to drive results.
  • A continuous learning mindset, with a strong interest in developing new skills through collaboration, relationships, and formal learning opportunities.

This role will be based in our offices in Paddington, London. We work on a hybrid basis with at least 3 days a week in the office.

Principal, Marketing – Alliances & Partnerships (R-19167) employer: Dun & Bradstreet

Dun & Bradstreet is an exceptional employer that fosters a dynamic and inclusive work culture, encouraging creativity and collaboration among its diverse global team. With a strong focus on employee growth, the company offers numerous opportunities for professional development and skill enhancement, particularly in the innovative fields of data and AI. Located in the vibrant area of Paddington, London, employees benefit from a hybrid working model that promotes work-life balance while being part of a leading organisation that shapes the future of business decisioning.
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Contact Detail:

Dun & Bradstreet Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Principal, Marketing – Alliances & Partnerships (R-19167)

Tip Number 1

Network like a pro! Reach out to your connections on LinkedIn or industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.

Tip Number 2

Prepare for those interviews! Research the company and its culture, especially if you're eyeing a role at Dun & Bradstreet. We want to see you shine, so practice common interview questions and have your own ready to go.

Tip Number 3

Showcase your skills! Bring a portfolio or examples of your work to the interview. We love seeing how you’ve tackled challenges in the past, especially in marketing and partnerships.

Tip Number 4

Don’t forget to follow up! After your interview, shoot a thank-you email to express your appreciation. It’s a great way to keep the conversation going and show your enthusiasm for the role.

We think you need these skills to ace Principal, Marketing – Alliances & Partnerships (R-19167)

B2B Marketing
Go-to-Market Strategy
Global Partnerships
Demand Generation
Pipeline Acceleration
Data Analytics
AI Solutions
Cloud Technology
Market Development Funds (MDF)
Stakeholder Management
Communication Skills
Project Management
Strategic Thinking
Collaboration
Presentation Skills

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter for the Principal, Marketing role. Highlight your experience in B2B marketing and co-marketing initiatives, especially with technology partners. We want to see how your skills align with our goals!

Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of your successes. Whether it’s driving demand or managing Market Development Funds, we love to see quantifiable results that demonstrate your impact.

Be Clear and Concise: When writing your application, keep it straightforward. Use clear language to explain complex ideas, especially around data and AI solutions. We appreciate a well-structured narrative that gets straight to the point!

Apply Through Our Website: We encourage you to submit your application through our careers page at dnb.com/careers. It’s the best way to ensure your application gets into the right hands. Plus, it shows you’re keen on joining our team!

How to prepare for a job interview at Dun & Bradstreet

Know Your Data and AI Stuff

Make sure you brush up on your knowledge of data, analytics, and AI solutions. Be ready to discuss how these technologies can drive demand and pipeline growth, as well as how they fit into partnership-led go-to-market strategies.

Showcase Your Co-Marketing Experience

Prepare examples from your past roles where you've successfully led global B2B co-marketing initiatives. Highlight your experience with Market Development Funds (MDF) and how you've driven measurable impact through joint marketing campaigns.

Build Relationships Before the Interview

If possible, connect with current or former employees at Dun & Bradstreet on LinkedIn. Understanding their culture and values can give you an edge in the interview and help you tailor your responses to align with their expectations.

Be Ready to Discuss Stakeholder Management

Since this role involves influencing senior stakeholders across regions, prepare to share specific examples of how you've navigated complex organisational structures and built trusted relationships in previous positions.

Principal, Marketing – Alliances & Partnerships (R-19167)
Dun & Bradstreet

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