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- Tasks: Lead global co-marketing initiatives with partners to drive demand and growth.
- Company: Join Dun & Bradstreet, a leader in business data and analytics.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Work in a collaborative team focused on innovation and continuous learning.
- Why this job: Make a real impact by shaping marketing strategies in a dynamic environment.
- Qualifications: 12+ years in B2B marketing with strong leadership and communication skills.
The predicted salary is between 80000 - 100000 £ per year.
Shape the Future with Dun & Bradstreet. At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. For over 180 years, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us!
The Principal, Marketing for Alliances & Partnerships leads high-impact global co-marketing initiatives with hyperscaler partners to drive demand, pipeline growth, and measurable market impact. This role owns the development and activation of a global partnership marketing strategy aligned to commercial and go-to-market priorities, bringing data and AI solutions to life through compelling joint messaging, campaigns, and scalable demand programs. This is a senior, highly visible role with significant scope to build, shape, and innovate across global markets. Positioned at the heart of a dynamic partner ecosystem, the role works closely with global partnerships, sales, and specialist marketing teams to deliver standout joint marketing initiatives, deepen partner relationships, and accelerate growth.
Success in this role requires strong cross-functional leadership, global stakeholder management, and the ability to translate complex data and AI value propositions into clear, partner-led narratives.
Essential Key Responsibilities- Define and activate a global partnership marketing strategy for hyperscaler partners, aligned to enterprise priorities and go-to-market goals to drive demand, pipeline, and growth.
- Act as the global marketing lead for strategic partners, building trusted relationships and serving as the connective link between partner organisations, sales, and marketing teams.
- Lead the end-to-end design and delivery of joint global marketing initiatives, including thought leadership, events, webinars, content, and integrated demand campaigns, with a clear focus on measurable pipeline impact.
- Partner closely with specialist marketing teams (analytics, marketing operations, brand, content, creative, communications, and events) to deliver high-quality, scalable partner marketing programs globally.
- Co-create compelling joint messaging, content, and narratives with partners that clearly articulate shared value propositions, priority use cases, and customer success.
- Own the planning, governance, and optimisation of Market Development Funds (MDF), ensuring investment is strategically aligned and delivers strong ROI.
- Leverage partner channels, platforms, and ecosystems to extend reach, strengthen credibility, and accelerate awareness of joint data and AI solutions.
- Use data, insights, and performance reporting to continuously optimise initiatives and provide clear visibility to senior stakeholders on impact and effectiveness.
- 12+ years’ experience in B2B marketing and go-to-market roles, ideally within complex, global environments.
- Proven experience leading global B2B co-marketing initiatives with large technology or platform partners, including ownership of Market Development Funds (MDF).
- Strong understanding of data, analytics, AI, and cloud technology ecosystems, and how to position these solutions in partnership-led go-to-market motions.
- Demonstrated success driving demand generation, pipeline acceleration, and full-funnel marketing at scale.
- Experience operating effectively within large, global, matrixed organisations.
- Highly skilled at influencing senior internal and external stakeholders across regions, without direct authority.
- A strong strategic thinker who is equally comfortable rolling up their sleeves to execute.
- Excellent partner-facing communication and presentation skills, with the ability to translate complex topics into clear, compelling narratives.
- Strong program and project management capabilities, with experience running multiple global initiatives in parallel.
- Confident user of Microsoft Office tools and collaboration platforms.
- A proactive, ownership-driven mindset; curious, solutions-oriented, and motivated to connect people and teams to drive results.
- A continuous learning mindset, with a strong interest in developing new skills through collaboration, relationships, and formal learning opportunities.
This role will be based in our offices in Paddington, London. We work on a hybrid basis with at least 3 days a week in the office.
Principal, Marketing – Alliances & Partnerships (R-19167) in London employer: Dun & Bradstreet
Contact Detail:
Dun & Bradstreet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal, Marketing – Alliances & Partnerships (R-19167) in London
✨Tip Number 1
Network like a pro! Reach out to current employees at Dun & Bradstreet through LinkedIn or industry events. A friendly chat can give us insights into the company culture and maybe even a referral!
✨Tip Number 2
Prepare for the interview by understanding their data and AI solutions inside out. We should be ready to discuss how our experience aligns with their goals, especially in driving demand and pipeline growth.
✨Tip Number 3
Showcase our strategic thinking! During interviews, we can share examples of how we've successfully led global marketing initiatives and built strong partnerships. This will highlight our fit for the Principal role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets noticed. Plus, it shows we’re genuinely interested in being part of the Dun & Bradstreet team.
We think you need these skills to ace Principal, Marketing – Alliances & Partnerships (R-19167) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Principal, Marketing role. Highlight your experience in B2B marketing and co-marketing initiatives, especially with technology partners. We want to see how your skills align with our goals!
Showcase Your Impact: When detailing your past roles, focus on the measurable outcomes you achieved. Use data to illustrate how you drove demand and pipeline growth. We love numbers that tell a story about your success!
Be Authentic: Let your personality shine through in your application. We value creativity and bold ideas, so don’t be afraid to express your unique perspective on marketing and partnerships. Show us what makes you stand out!
Apply Through Our Website: For the best chance of success, make sure to submit your application through our careers page. It’s the easiest way for us to keep track of your application and get back to you quickly. We can’t wait to hear from you!
How to prepare for a job interview at Dun & Bradstreet
✨Know Your Stuff
Before the interview, dive deep into Dun & Bradstreet's mission and values. Understand their data and AI solutions, and think about how your experience aligns with their goals. This will help you articulate how you can contribute to their partnership marketing strategy.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your success in leading global B2B co-marketing initiatives. Highlight your experience with Market Development Funds and how you've driven demand generation and pipeline growth in complex environments.
✨Master the Art of Storytelling
Since this role involves translating complex data into clear narratives, practice explaining intricate concepts in simple terms. Use storytelling techniques to convey your ideas, making them relatable and engaging for your interviewers.
✨Engage with Questions
Come prepared with insightful questions about Dun & Bradstreet's current partnerships and marketing strategies. This shows your genuine interest in the role and helps you understand how you can make a meaningful impact within their team.