At a Glance
- Tasks: Lead innovative marketing strategies to drive business growth and brand awareness.
- Company: Join Dun & Bradstreet, a global leader in business data and analytics.
- Benefits: Competitive salary, professional development, and a collaborative work culture.
- Other info: Opportunity to work with cutting-edge technologies and a diverse, global team.
- Why this job: Make a significant impact on marketing performance and shape the future of the business.
- Qualifications: 10+ years in B2B marketing with leadership experience and a passion for innovation.
The predicted salary is between 75600 - 92400 £ per year.
Shape the Future with Dun & Bradstreet
At Dun & Bradstreet, we believe data has the power to create a better tomorrow.
As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate.
Since 1841, businesses have trusted us to turn uncertainty into opportunity.
We’re a diverse, global team that values creativity, collaboration, and bold ideas.
Are you ready to make an impact and help shape what’s next?
Join us!
Explore opportunities at dnb. com/careers.
The Director, Integrated Marketing is a critical leadership role responsible for driving marketing strategy and business growth across key global markets and business segments.
You'll lead integrated marketing programs that build brand awareness, generate demand, and deliver measurable impact on pipeline, revenue, customer acquisition, and retention.
Working closely with senior leaders across the business, you'll translate market opportunities and commercial priorities into innovative, customer-focused marketing initiatives.
You'll oversee marketing performance and investment decisions, champion data-driven decision-making, and help shape the future direction of the business.
As a people leader, you'll inspire and develop a high-performing team while fostering a culture of collaboration, innovation, and continuous learning.
This is an opportunity to influence strategy at a senior level and make a significant impact on both marketing performance and overall business success.
Key Responsibilities
- Define and lead the integrated marketing strategy and long-term roadmap, ensuring alignment with business growth objectives and market opportunities.
- Act as a strategic partner to senior business leaders, providing guidance on customer engagement, market trends, and growth opportunities.
- Develop and execute marketing plans across multiple business units, industries, and international markets.
- Set annual and quarterly marketing priorities that support business goals and go-to-market strategies.
- Leverage customer insights, market intelligence, and competitive analysis to identify opportunities and inform strategic decisions.
- Drive measurable business impact through marketing, including pipeline growth, customer acquisition, revenue contribution, and brand engagement.
- Establish and monitor key performance metrics to evaluate marketing effectiveness and optimize return on investment.
- Translate performance data and market insights into clear recommendations for business stakeholders and executive leadership.
- Manage and optimize marketing investments across channels, programs, regions, and strategic initiatives.
- Lead the development and delivery of integrated marketing campaigns across digital, content, communications, events, media, analyst relations, and field marketing.
- Partner with Product Marketing, Sales, and Customer Success teams to successfully launch new products, solutions, and strategic growth initiatives.
- Create seamless and consistent customer experiences across the entire customer journey.
- Foster strong cross-functional collaboration to ensure alignment between marketing, sales, product, and commercial teams.
- Champion innovative marketing approaches, technologies, and customer engagement strategies to enhance performance and customer impact.
- Lead planning and prioritization across global marketing teams to maximize business outcomes and execution excellence.
- Influence strategic business decisions through data-driven insights, market intelligence, and compelling business cases.
- Build, lead, and develop a high-performing team of marketing professionals, fostering a culture of collaboration, accountability, innovation, and continuous learning.
About you
- Bachelor's degree in Marketing, Business, Communications, or a related discipline.
- 10+ years of B2B marketing experience, including senior leadership roles with responsibility for integrated marketing, demand generation, and go-to-market strategy.
- Proven track record of leading and developing high-performing marketing teams in complex, fast-paced environments.
- Experience shaping and executing global marketing strategies that drive business growth and support strategic priorities.
- Demonstrated success delivering measurable business outcomes, including pipeline growth, revenue contribution, customer acquisition, and market expansion.
- Strong stakeholder management and influencing skills, with the ability to build trusted relationships and partner effectively with senior leaders.
- Deep expertise in integrated marketing, customer engagement, brand development, and multi-channel demand generation.
- Hands-on experience with modern marketing technologies and analytics platforms, including Eloqua, Hub Spot, Salesforce, Google Analytics, and Google Tag Manager.
- Proven ability to design and deliver integrated campaigns across digital, paid, earned, and owned channels that drive awareness, engagement, and commercial results.
- Strong commercial acumen with the ability to make informed decisions, prioritize investments, and maximize marketing impact and return on investment.
- Proficiency in Microsoft Office applications and other business productivity tools.
- A proactive, solutions-oriented mindset, with a natural curiosity and a passion for driving continuous improvement and business success.
- A collaborative leadership style, with the ability to build strong relationships across teams, functions, and geographies.
- A commitment to continuous learning and professional growth, with a desire to stay ahead of industry trends, emerging technologies, and evolving customer needs.
- Interest in leveraging AI and emerging technologies to enhance marketing effectiveness, customer engagement, and team performance.
All Dun & Bradstreet job postings can be found at https://jobs. lever. co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb. com.
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Director, Integrated Marketing (R-19922) employer: Dun & Bradstreet, Inc.
Dun & Bradstreet is an exceptional employer that champions a culture of creativity, collaboration, and continuous learning, making it an ideal place for professionals looking to make a significant impact in integrated marketing. With a commitment to employee growth and development, the company offers robust opportunities for career advancement while fostering a diverse and inclusive environment. Located globally, Dun & Bradstreet provides a dynamic workplace where innovative ideas thrive, and employees are empowered to shape the future of business decisioning.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Integrated Marketing (R-19922)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dun & Bradstreet, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dun & Bradstreet, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dun & Bradstreet, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dun & Bradstreet, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Integrated Marketing (R-19922)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dun & Bradstreet, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dun & Bradstreet, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dun & Bradstreet, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dun & Bradstreet, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dun & Bradstreet, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dun & Bradstreet, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
