At a Glance
- Tasks: Lead global co-marketing initiatives with tech partners to drive demand and growth.
- Company: Join Dun & Bradstreet, a leader in business data and analytics.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Work in a collaborative team culture with significant career advancement opportunities.
- Why this job: Make a real impact by shaping innovative marketing strategies in a dynamic environment.
- Qualifications: 12+ years in B2B marketing, strong leadership, and excellent communication skills.
The predicted salary is between 80000 - 100000 € per year.
At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. For over 180 years, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us!
The Principal, Marketing for Alliances & Partnerships leads high‑impact global co‑marketing initiatives with hyperscaler partners to drive demand, pipeline growth, and measurable market impact. This role owns the development and activation of a global partnership marketing strategy aligned to commercial and go‑to‑market priorities, bringing data and AI solutions to life through compelling joint messaging, campaigns, and scalable demand programs. This is a senior, highly visible role with significant scope to build, shape, and innovate across global markets.
Positioned at the heart of a dynamic partner ecosystem, the role works closely with global partnerships, sales, and specialist marketing teams to deliver standout joint marketing initiatives, deepen partner relationships, and accelerate growth. Success in this role requires strong cross‑functional leadership, global stakeholder management, and the ability to translate complex data and AI value propositions into clear, partner‑led narratives.
- Define and activate a global partnership marketing strategy for hyperscaler partners, aligned to enterprise priorities and go‑to‑market goals to drive demand, pipeline, and growth.
- Act as the global marketing lead for strategic partners, building trusted relationships and serving as the connective link between partner organisations, sales, and marketing teams.
- Lead the end‑to‑end design and delivery of joint global marketing initiatives, including thought leadership, events, webinars, content, and integrated demand campaigns, with a clear focus on measurable pipeline impact.
- Partner closely with specialist marketing teams (analytics, marketing operations, brand, content, creative, communications, and events) to deliver high‑quality, scalable partner marketing programs globally.
- Co‑create compelling joint messaging, content, and narratives with partners that clearly articulate shared value propositions, priority use cases, and customer success.
- Own the planning, governance, and optimisation of Market Development Funds (MDF), ensuring investment is strategically aligned and delivers strong ROI.
- Leverage partner channels, platforms, and ecosystems to extend reach, strengthen credibility, and accelerate awareness of joint data and AI solutions.
- Use data, insights, and performance reporting to continuously optimise initiatives and provide clear visibility to senior stakeholders on impact and effectiveness.
What we're looking for:
- 12+ years’ experience in B2B marketing and go‑to‑market roles, ideally within complex, global environments.
- Proven experience leading global B2B co‑marketing initiatives with large technology or platform partners, including ownership of Market Development Funds (MDF).
- Strong understanding of data, analytics, AI, and cloud technology ecosystems, and how to position these solutions in partnership‑led go‑to‑market motions.
- Demonstrated success driving demand generation, pipeline acceleration, and full‑funnel marketing at scale.
- Experience operating effectively within large, global, matrixed organisations.
- Highly skilled at influencing senior internal and external stakeholders across regions.
- A strong strategic thinker who is equally comfortable rolling up their sleeves to execute.
- Excellent partner‑facing communication and presentation skills, with the ability to translate complex topics into clear, compelling narratives.
- Strong program and project management capabilities, with experience running multiple global initiatives in parallel.
- Confident user of Microsoft Office tools and collaboration platforms.
- A proactive, ownership‑driven mindset; curious, solutions‑oriented, and motivated to connect people and teams to drive results.
This role will be based in our offices in Paddington, London. We work on a hybrid basis with at least 3 days a week in the office.
Principal, Marketing – Alliances & Partnerships (R-19167) employer: Dun & Bradstreet Europe
Dun & Bradstreet is an exceptional employer that champions creativity and collaboration within a diverse, global team. With a strong focus on employee growth and innovation, we offer meaningful opportunities to shape impactful marketing strategies in the heart of London. Our hybrid work culture promotes flexibility while fostering strong partnerships and driving measurable results in the dynamic world of data and AI solutions.
Contact Detail:
Dun & Bradstreet Europe Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Principal, Marketing – Alliances & Partnerships (R-19167)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might know someone at Dun & Bradstreet. A friendly chat can open doors and give you insider info on the company culture and what they’re really looking for.
✨Tip Number 2
Prepare for interviews by diving deep into Dun & Bradstreet’s mission and values. Show us how your experience aligns with their goals, especially around data and AI solutions. Tailor your stories to highlight your impact in previous roles!
✨Tip Number 3
Don’t just wait for job openings—be proactive! Keep an eye on our website and apply directly through it. This shows your enthusiasm and commitment to joining the team at Dun & Bradstreet.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It’s a chance to reiterate your interest in the role and remind them why you’d be a great fit for the Principal, Marketing position.
We think you need these skills to ace Principal, Marketing – Alliances & Partnerships (R-19167)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Principal, Marketing role. Highlight your experience in B2B marketing and co-marketing initiatives, especially with technology partners. We want to see how your skills align with our goals!
Showcase Your Impact:When detailing your past roles, focus on measurable outcomes. Use numbers and specific examples to demonstrate how you've driven demand and pipeline growth. We love seeing clear evidence of your success!
Be Authentic:Let your personality shine through in your application. We value creativity and bold ideas, so don’t be afraid to express your unique perspective on marketing and partnerships. Show us what makes you stand out!
Apply Through Our Website:For the best chance of success, make sure to submit your application through our careers page at dnb.com/careers. This way, we can easily track your application and get back to you faster!
How to prepare for a job interview at Dun & Bradstreet Europe
✨Know Your Data and AI Inside Out
Make sure you brush up on your knowledge of data, analytics, and AI solutions. Be ready to discuss how these technologies can drive demand and pipeline growth in partnership marketing. The more you can articulate their value propositions, the better!
✨Showcase Your Co-Marketing Experience
Prepare specific examples of your past successes in leading global B2B co-marketing initiatives. Highlight your experience with Market Development Funds (MDF) and how you've driven measurable impact through joint campaigns. This will demonstrate your capability for the role.
✨Master the Art of Storytelling
Since this role involves translating complex topics into clear narratives, practice telling compelling stories about your previous projects. Use the STAR method (Situation, Task, Action, Result) to structure your responses and make them memorable.
✨Build Relationships Before You Walk In
If possible, connect with current or former employees at Dun & Bradstreet before your interview. Understanding the company culture and building rapport can give you an edge. Plus, it shows your proactive approach and genuine interest in the role!
