At a Glance
- Tasks: Lead global co-marketing initiatives with tech partners to drive demand and growth.
- Company: Dun & Bradstreet, a leader in business data and analytics.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a diverse team that values creativity and collaboration.
- Why this job: Make a real impact in a dynamic environment with innovative data solutions.
- Qualifications: 12+ years in B2B marketing, strong understanding of data and AI ecosystems.
The predicted salary is between 80000 - 100000 € per year.
At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. For over 180 years, businesses have trusted us to turn uncertainty into opportunity. We're a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what's next? Join us!
The Principal, Marketing for Alliances & Partnerships leads high‐impact global co‐marketing initiatives with hyperscaler partners to drive demand, pipeline growth, and measurable market impact. This role owns the development and activation of a global partnership marketing strategy aligned to commercial and go‐to‐market priorities, bringing data and AI solutions to life through compelling joint messaging, campaigns, and scalable demand programs.
This is a senior, highly visible role with significant scope to build, shape, and innovate across global markets. Positioned at the heart of a dynamic partner ecosystem, the role works closely with global partnerships, sales, and specialist marketing teams to deliver standout joint marketing initiatives, deepen partner relationships, and accelerate growth. Success in this role requires strong cross‐functional leadership, global stakeholder management, and the ability to translate complex data and AI value propositions into clear, partner‐led narratives.
- Define and activate a global partnership marketing strategy for hyperscaler partners, aligned to enterprise priorities and go‐to‐market goals to drive demand, pipeline, and growth.
- Act as the global marketing lead for strategic partners, building trusted relationships and serving as the connective link between partner organisations, sales, and marketing teams.
- Lead the end‐to‐end design and delivery of joint global marketing initiatives, including thought leadership, events, webinars, content, and integrated demand campaigns, with a clear focus on measurable pipeline impact.
- Partner closely with specialist marketing teams (analytics, marketing operations, brand, content, creative, communications, and events) to deliver high‐quality, scalable partner marketing programs globally.
- Co‐create compelling joint messaging, content, and narratives with partners that clearly articulate shared value propositions, priority use cases, and customer success.
- Own the planning, governance, and optimisation of Market Development Funds (MDF), ensuring investment is strategically aligned and delivers strong ROI.
- Leverage partner channels, platforms, and ecosystems to extend reach, strengthen credibility, and accelerate awareness of joint data and AI solutions.
- Use data, insights, and performance reporting to continuously optimise initiatives and provide clear visibility to senior stakeholders on impact and effectiveness.
What we're looking for:
- 12+ years' experience in B2B marketing and go‐to‐market roles, ideally within complex, global environments.
- Proven experience leading global B2B co‐marketing initiatives with large technology or platform partners, including ownership of Market Development Funds (MDF).
- Strong understanding of data, analytics, AI, and cloud technology ecosystems, and how to position these solutions in partnership‐led go‐to‐market motions.
- Demonstrated success driving demand generation, pipeline acceleration, and full‐funnel marketing at scale.
- Experience operating effectively within large, global, matrixed organisations.
- Highly skilled at influencing senior internal and external stakeholders across regions.
- A strong strategic thinker who is equally comfortable rolling up their sleeves to execute.
- Excellent partner‐facing communication and presentation skills, with the ability to translate complex topics into clear, compelling narratives.
- Strong program and project management capabilities, with experience running multiple global initiatives in parallel.
- Confident user of Microsoft Office tools and collaboration platforms.
- A proactive, ownership‐driven mindset; curious, solutions‐oriented, and motivated to connect people and teams to drive results.
This role will be based in our offices in Paddington, London. We work on a hybrid basis with at least 3 days a week in the office.
Principal, Marketing – Alliances & Partnerships (R-19167) in London employer: Dun & Bradstreet Europe
Dun & Bradstreet is an exceptional employer that champions a culture of creativity, collaboration, and innovation, making it an ideal place for professionals looking to make a significant impact in the marketing landscape. With a strong focus on employee growth and development, we offer unique opportunities to lead high-impact global initiatives while working alongside a diverse team in the vibrant setting of Paddington, London. Our hybrid work model promotes flexibility, ensuring that our employees can thrive both in and out of the office.
Contact Detail:
Dun & Bradstreet Europe Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Principal, Marketing – Alliances & Partnerships (R-19167) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might have insights into Dun & Bradstreet. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by diving deep into their data and AI solutions. Understand how they position these in the market and think about how you can contribute to their goals. Show them you’re not just another candidate, but someone who gets their mission.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview or networking event, drop a quick thank-you note. It keeps you on their radar and shows your enthusiasm for the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team at Dun & Bradstreet.
We think you need these skills to ace Principal, Marketing – Alliances & Partnerships (R-19167) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Principal, Marketing role. Highlight your experience in B2B marketing and co-marketing initiatives, especially with technology partners. We want to see how your skills align with our goals!
Showcase Your Impact:When detailing your past roles, focus on measurable outcomes. Use numbers and specific examples to demonstrate how you've driven demand and pipeline growth. We love seeing clear evidence of your success!
Be Authentic:Let your personality shine through in your application. We value creativity and bold ideas, so don’t be afraid to express your unique perspective on marketing strategies and partnerships. Show us what makes you stand out!
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to track your application and ensure it reaches the right people. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Dun & Bradstreet Europe
✨Know Your Data and AI Inside Out
Make sure you brush up on your knowledge of data, analytics, and AI technologies. Be ready to discuss how these solutions can be positioned in partnership-led go-to-market strategies. This will show that you understand the core of what Dun & Bradstreet is all about.
✨Showcase Your Co-Marketing Experience
Prepare specific examples of your past experiences leading global B2B co-marketing initiatives. Highlight how you’ve successfully managed Market Development Funds (MDF) and driven measurable pipeline growth. This will demonstrate your capability to take on the responsibilities of the role.
✨Master the Art of Storytelling
Practice translating complex topics into clear, compelling narratives. You’ll need to co-create joint messaging with partners, so being able to articulate shared value propositions effectively is key. Use examples from your previous roles to illustrate your storytelling skills.
✨Be Ready to Discuss Stakeholder Management
Think about how you've influenced senior stakeholders in your past roles. Prepare to share strategies you've used to build trusted relationships across different teams and regions. This will highlight your cross-functional leadership skills, which are crucial for this position.
