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For Companies At a Glance
- Tasks: Lead global customer acquisition strategy and drive growth across digital platforms.
- Company: Join DUKE + DEXTER, a creative brand with a global community since 2015.
- Benefits: Full-time role with flexible work options and a vibrant team culture.
- Why this job: Make a real impact in a fast-paced environment while shaping customer acquisition strategies.
- Qualifications: 5+ years in acquisition or performance marketing with strong analytical skills.
- Other info: Collaborate with creative teams and explore innovative marketing channels.
The predicted salary is between 36000 - 60000 £ per year.
Terms: Full Time
Location: D+D HQ, Brixton, London, 4 days per week, 1 day remote.
ABOUT US
Since 2015, DUKE + DEXTER has expanded from its London roots into a global community; working with athletes, musicians, artists, designers, photographers and pioneers who do things differently, who go against the grain.
JOB PURPOSE
Reporting to the Chief Operating Officer, the Head of Acquisition is responsible for driving efficient, scalable new customer growth across paid and performance-led channels. This role owns the strategy and execution of customer acquisition across digital platforms, with a relentless focus on CPA, profitability, incrementality, experimentation and scale. The Head of Acquisition will work closely with the Ecommerce Manager and CRM Manager to ensure acquisition efforts convert into high-quality, long-term customers, while remaining fully accountable for acquisition performance. We’re looking for someone highly analytical, commercially sharp and creatively minded who is comfortable operating at pace and leading from the front.
KEY RESPONSIBILITIES
- Acquisition Strategy + Leadership
- Define and lead the global customer acquisition strategy across paid and performance channels.
- Set, manage and deliver acquisition targets including CAC, volume, efficiency and incrementality.
- Build and own acquisition forecasting models, budgets and scaling plans in partnership with the COO.
- Establish clear performance frameworks and reporting to inform investment decisions.
- Own end-to-end performance of all acquisition channels including paid search, paid social, display, affiliates and emerging platforms.
- Manage and challenge external agencies to maximise efficiency and output.
- Continuously test and iterate audiences, creative, bidding strategies and channel mix.
- Identify, validate and scale new acquisition opportunities and platforms.
- Lead DM cold list acquisition testing strategy.
- Lead performance creative strategy in collaboration with creative team.
- Brief, review and optimise creative and copy with a performance-first mindset.
- Champion structured experimentation across ads, landing pages and acquisition journeys.
- Partner closely with the Ecommerce Manager to ensure acquisition traffic converts efficiently.
- Work collaboratively with the CRM team to align acquisition strategy with customer quality, LTV and lifecycle performance.
- Share insights and learnings to improve downstream performance without owning retention or ecommerce execution.
ABOUT YOU
- 5+ years’ experience in acquisition, growth or performance marketing within a DTC, high-growth brand.
- Deep expertise in paid media across Meta, Google, TikTok and emerging platforms.
- Highly numerate and comfortable making decisions based on data.
- Strong commercial judgement around CAC, payback and scaling efficiency.
- Confident briefing and evaluating creative for acquisition performance.
- Self-directed, rigorous and experimental by nature.
- Comfortable operating cross-functionally without line ownership.
- Shopify, Triple Whale + Google Analytics fluency required.
Head of Acquisition in London employer: DUKE + DEXTER
Contact Detail:
DUKE + DEXTER Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Acquisition in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their acquisition strategies and think about how your skills can contribute. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Head of Acquisition. Highlight your analytical skills and creativity, and don’t forget to mention any successful campaigns you've led.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at DUKE + DEXTER. Let’s make it happen!
We think you need these skills to ace Head of Acquisition in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Acquisition role. Highlight your experience in acquisition strategies and performance marketing, especially if you've worked with DTC brands. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer acquisition and how you can drive growth at DUKE + DEXTER. Be sure to mention any creative campaigns or successful strategies you've led.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, don’t shy away from sharing specific examples of how you've used data to make decisions. We love numbers, so include metrics that demonstrate your impact on CAC and efficiency!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at DUKE + DEXTER
✨Know Your Numbers
As the Head of Acquisition, you'll need to demonstrate your analytical skills. Brush up on key metrics like Customer Acquisition Cost (CAC) and payback periods. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Creative Side
This role requires a performance-first mindset when it comes to creative strategies. Prepare examples of successful campaigns where you led creative direction or optimised copy for better performance. Highlight your ability to collaborate with creative teams.
✨Understand the Platforms
Familiarise yourself with the latest trends and best practices across paid media platforms like Meta, Google, and TikTok. Be prepared to discuss specific strategies you've implemented on these platforms and how they contributed to growth.
✨Collaboration is Key
You'll be working closely with various teams, so it's essential to showcase your cross-functional collaboration skills. Think of examples where you've partnered with ecommerce or CRM teams to align strategies and improve customer acquisition outcomes.
