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For Companies At a Glance
- Tasks: Lead global customer acquisition strategy and drive growth across digital platforms.
- Company: Join DUKE + DEXTER, a creative brand with a global community since 2015.
- Benefits: Full-time role with flexible work options and a vibrant team culture.
- Why this job: Make a real impact in a fast-paced environment while shaping customer acquisition strategies.
- Qualifications: 5+ years in acquisition or performance marketing, with strong analytical skills.
- Other info: Collaborate with creative teams and explore innovative marketing channels.
The predicted salary is between 36000 - 60000 £ per year.
Terms: Full Time
Location: D+D HQ, Brixton, London, 4 days per week, 1 day remote.
ABOUT US
Since 2015, DUKE + DEXTER has expanded from its London roots into a global community; working with athletes, musicians, artists, designers, photographers and pioneers who do things differently, who go against the grain.
JOB PURPOSE
Reporting to the Chief Operating Officer, the Head of Acquisition is responsible for driving efficient, scalable new customer growth across paid and performance-led channels. This role owns the strategy and execution of customer acquisition across digital platforms, with a relentless focus on CPA, profitability, incrementality, experimentation and scale. The Head of Acquisition will work closely with the Ecommerce Manager and CRM Manager to ensure acquisition efforts convert into high-quality, long-term customers, while remaining fully accountable for acquisition performance. We’re looking for someone highly analytical, commercially sharp and creatively minded who is comfortable operating at pace and leading from the front.
KEY RESPONSIBILITIES
- Acquisition Strategy + Leadership
- Define and lead the global customer acquisition strategy across paid and performance channels.
- Set, manage and deliver acquisition targets including CAC, volume, efficiency and incrementality.
- Build and own acquisition forecasting models, budgets and scaling plans in partnership with the COO.
- Establish clear performance frameworks and reporting to inform investment decisions.
- Own end-to-end performance of all acquisition channels including paid search, paid social, display, affiliates and emerging platforms.
- Manage and challenge external agencies to maximise efficiency and output.
- Continuously test and iterate audiences, creative, bidding strategies and channel mix.
- Identify, validate and scale new acquisition opportunities and platforms.
- Lead DM cold list acquisition testing strategy.
- Lead performance creative strategy in collaboration with creative team.
- Brief, review and optimise creative and copy with a performance-first mindset.
- Champion structured experimentation across ads, landing pages and acquisition journeys.
- Partner closely with the Ecommerce Manager to ensure acquisition traffic converts efficiently.
- Work collaboratively with the CRM team to align acquisition strategy with customer quality, LTV and lifecycle performance.
- Share insights and learnings to improve downstream performance without owning retention or ecommerce execution.
ABOUT YOU
- 5+ years’ experience in acquisition, growth or performance marketing within a DTC, high-growth brand.
- Deep expertise in paid media across Meta, Google, TikTok and emerging platforms.
- Highly numerate and comfortable making decisions based on data.
- Strong commercial judgement around CAC, payback and scaling efficiency.
- Confident briefing and evaluating creative for acquisition performance.
- Self-directed, rigorous and experimental by nature.
- Comfortable operating cross-functionally without line ownership.
- Shopify, Triple Whale + Google Analytics fluency required.
Head of Acquisition employer: DUKE + DEXTER
Contact Detail:
DUKE + DEXTER Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Acquisition
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in acquisition strategies. This will help you stand out and demonstrate your expertise.
✨Tip Number 3
Prepare for interviews by researching the company’s current acquisition strategies. Bring fresh ideas to the table that align with their goals, showing you’re ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Head of Acquisition
Some tips for your application 🫡
Show Your Analytical Side: We want to see how you think! Highlight your experience with data and analytics in your application. Share specific examples of how you've used data to drive customer acquisition strategies or improve performance.
Be Creative and Experimental: Don’t shy away from showcasing your creative flair! Talk about any innovative campaigns you've led or participated in, especially those that involved testing and experimentation. We love a good story about thinking outside the box!
Tailor Your Application: Make sure your application speaks directly to the role. Use keywords from the job description and align your experience with the responsibilities listed. This shows us you’ve done your homework and are genuinely interested in the position.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at DUKE + DEXTER
✨Know Your Numbers
As the Head of Acquisition, you'll need to demonstrate your analytical skills. Brush up on key metrics like Customer Acquisition Cost (CAC) and return on ad spend. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Creative Side
This role requires a blend of creativity and performance marketing. Prepare examples of successful campaigns where you led creative strategies. Highlight how you collaborated with creative teams to optimise ads and landing pages for better performance.
✨Understand the Brand
Familiarise yourself with DUKE + DEXTER's brand ethos and target audience. Be prepared to discuss how your acquisition strategies can align with their unique positioning in the market. Showing that you understand their community will set you apart.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with the Ecommerce and CRM teams, think of examples where you've successfully collaborated across departments. Highlight your ability to share insights and improve performance without direct ownership, as this is crucial for success.
