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For Companies At a Glance
- Tasks: Lead customer acquisition strategy and drive growth across digital platforms.
- Company: Join DUKE + DEXTER, a global brand with a creative edge.
- Benefits: Full-time role with flexible work options and a vibrant team culture.
- Why this job: Make a real impact in a fast-paced environment while working with innovative minds.
- Qualifications: 5+ years in acquisition or performance marketing, data-driven decision-making skills.
- Other info: Collaborative atmosphere with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Terms: Full Time
Location: D+D HQ, Brixton, London, 4 days per week, 1 day remote.
ABOUT US
Since 2015, DUKE + DEXTER has expanded from its London roots into a global community; working with athletes, musicians, artists, designers, photographers and pioneers who do things differently, who go against the grain.
JOB PURPOSE
Reporting to the Chief Operating Officer, the Head of Acquisition is responsible for driving efficient, scalable new customer growth across paid and performance-led channels. This role owns the strategy and execution of customer acquisition across digital platforms, with a relentless focus on CPA, profitability, incrementality, experimentation and scale. The Head of Acquisition will work closely with the Ecommerce Manager and CRM Manager to ensure acquisition efforts convert into high-quality, long-term customers, while remaining fully accountable for acquisition performance. We’re looking for someone highly analytical, commercially sharp and creatively minded who is comfortable operating at pace and leading from the front.
KEY RESPONSIBILITIES
- Acquisition Strategy + Leadership: Define and lead the global customer acquisition strategy across paid and performance channels. Set, manage and deliver acquisition targets including CAC, volume, efficiency and incrementality. Build and own acquisition forecasting models, budgets and scaling plans in partnership with the COO. Establish clear performance frameworks and reporting to inform investment decisions.
- Paid Media + Performance Marketing: Own end-to-end performance of all acquisition channels including paid search, paid social, display, affiliates and emerging platforms. Manage and challenge external agencies to maximise efficiency and output. Continuously test and iterate audiences, creative, bidding strategies and channel mix. Identify, validate and scale new acquisition opportunities and platforms. Lead DM cold list acquisition testing strategy.
- Creative + Experimentation: Lead performance creative strategy in collaboration with creative team. Brief, review and optimise creative and copy with a performance-first mindset. Champion structured experimentation across ads, landing pages and acquisition journeys.
- Cross-Functional Collaboration: Partner closely with the Ecommerce Manager to ensure acquisition traffic converts efficiently. Work collaboratively with the CRM team to align acquisition strategy with customer quality, LTV and lifecycle performance. Share insights and learnings to improve downstream performance without owning retention or ecommerce execution.
ABOUT YOU
- 5+ years’ experience in acquisition, growth or performance marketing within a DTC, high-growth brand.
- Deep expertise in paid media across Meta, Google, TikTok and emerging platforms.
- Highly numerate and comfortable making decisions based on data.
- Strong commercial judgement around CAC, payback and scaling efficiency.
- Confident briefing and evaluating creative for acquisition performance.
- Self-directed, rigorous and experimental by nature.
- Comfortable operating cross-functionally without line ownership.
- Shopify, Triple Whale + Google Analytics fluency required.
Locations
Head of Acquisition in Devon, Plymouth employer: DUKE + DEXTER
Contact Detail:
DUKE + DEXTER Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Acquisition in Devon, Plymouth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their acquisition strategies and think about how your skills can contribute. Show them you’re not just another candidate, but someone who gets what they’re all about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Head of Acquisition. Highlight your analytical skills and creativity, and don’t forget to share examples of past successes in driving customer growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at DUKE + DEXTER. Let’s make it happen!
We think you need these skills to ace Head of Acquisition in Devon, Plymouth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Acquisition role. Highlight your experience in acquisition strategies and performance marketing, especially if you've worked with DTC brands before. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer acquisition and how your analytical mindset can drive growth at DUKE + DEXTER. Keep it engaging and relevant to the role.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Include specific metrics or examples of how you’ve improved CPA or scaled acquisition efforts in previous roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at DUKE + DEXTER
✨Know Your Numbers
As the Head of Acquisition, you'll need to demonstrate your analytical skills. Brush up on key metrics like Customer Acquisition Cost (CAC) and return on ad spend. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Creative Side
This role requires a blend of creativity and performance marketing. Prepare examples of successful campaigns where you led creative strategies. Highlight how you collaborated with creative teams to optimise ads and landing pages for better performance.
✨Understand the Brand
Familiarise yourself with DUKE + DEXTER's ethos and target audience. Be prepared to discuss how your acquisition strategies can align with their unique brand identity and how you can attract high-quality customers who resonate with their values.
✨Collaboration is Key
You'll be working closely with various teams, so emphasise your experience in cross-functional collaboration. Share specific instances where you partnered with eCommerce or CRM teams to enhance customer acquisition and retention efforts.
