Content Manager

The Content Manager owns the day-to-day management and creative output of the DUKE + DEXTER social channels - primarily Instagram, TikTok and YouTube.

The core of the role is styling D+D products on yourself and using an iPhone to photograph and film yourself wearing them. You’ll create this content regularly for organic and paid social, showing customers how to wear new releases and core styles such as loafers with different outfits in everyday settings.

A strong personal style that aligns with D+D’s aesthetic is essential. You’ll need the confidence to style and wear our products on camera regularly and the skill to turn those looks into content that works on social.

Key Responsibilities

Social-First Content Creation

• Regularly shoot iPhone photos and videos of yourself wearing D+D, taking each idea through to editing and publication.
• Create native content for Reels, TikTok, Stories and YouTube Shorts, tailoring each edit by channel.
• Create teasers, launch content and follow-up assets for every new product drop.
• Use strong hooks, pacing, captions, sound and storytelling to improve engagement.
• Direct colleagues, models and creators when they feature in content.
• Own daily planning, scheduling and publishing across Instagram, TikTok and YouTube.
• Grow reach, engagement, follower quality and traffic through testing and optimisation.
• Protect D+D's brand voice and visual identity, while building our active community.

Product Storytelling & UGC

• Create unboxings, try-ons, outfit videos and on-foot clips in a UGC style. Style and wear the products yourself, showing how the same pair of loafers or another key style can work with different outfits.
• Show fit, scale, materials, construction, colour, movement and styling versatility.
• Build repeatable formats around launches, core icons, outfits, comparisons and FAQs.

Paid Social Creative

• Work closely with the Performance team to decide which products to shoot and which styling ideas to test based on how products and ads are performing. Wear the products yourself and shoot iPhone photos and videos of the different looks for paid social.
• Create multiple hooks, edits, formats, captions and calls to action for testing.
• Use performance data to iterate quickly, refresh fatigue and scale winning ideas.

Brand Access & Behind-the-Scenes

• Capture activations, shoots, pop-ups, factory trips, partnerships and travel.
• Plan key shots in advance, while capturing spontaneous moments as they happen.
• Film confidently on location and independently in fast-moving environments.

Planning, Performance & Collaboration

• Own a content calendar aligned with launches, campaigns, collaborations and retail.
• Review organic and paid performance weekly and turn insights into new content.
• Collaborate across Creative, Brand, E-commerce, Performance, Product and PR.

Required Qualifications

• 2+ years' hands-on social or content experience, ideally in fashion or lifestyle.
• An exceptional portfolio of photos and short videos you’ve shot yourself, including examples of you wearing and styling footwear or fashion products.
• Strong iPhone shooting skills and experience editing with CapCut or Premiere Pro.
• Deep knowledge of Instagram, TikTok and YouTube trends and best practice.
• A strong personal style that aligns with D+D’s aesthetic, with an eye for product detail and the ability to build distinct outfits around the same product.
• Clear understanding of how creative needs differ across organic and paid social.
• Highly organised, self-starting and comfortable producing at pace.
• Confidence photographing and filming yourself regularly, with the ability to direct colleagues, models and creators when needed.

Preferred Qualifications

• Experience within a contemporary, luxury or DTC fashion brand.
• Experience creating performance creative alongside a paid social team.
• Evidence of building an audience or a distinctive creator-led social presence.
• Strong photography, lighting, sound recording and colour-grading skills.
• Experience capturing events, shoots, factory visits and international travel.
• Social instinct and trend awareness
• Exceptional content creation and editing
• Brand sensitivity and product storytelling