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For Companies At a Glance
- Tasks: Lead CRM strategy to boost customer loyalty and lifetime value through data-driven campaigns.
- Company: Join Duke + Dexter, a vibrant brand with a global community of creatives.
- Benefits: Enjoy a competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make a real impact on customer relationships in a fast-paced, innovative environment.
- Qualifications: 4+ years in CRM or retention marketing, with strong analytical and creative skills.
- Other info: Collaborate with diverse teams and drive exciting projects in a dynamic workspace.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Terms: Full Time
Location: D+D HQ, Brixton, London (4 days in-office, 1 day remote)
ABOUT US
DUKE + DEXTER has expanded from its London roots into a global community; working with athletes, musicians, artists, designers, photographers and pioneers who do things differently — who go against the grain.
JOB PURPOSE
Reporting to the Chief Operating Officer, the CRM Manager is responsible for maximising customer lifetime value through best-in-class lifecycle, retention and loyalty marketing. This role owns the end-to-end CRM strategy, using data, insight and executional rigour to drive repeat purchase, frequency and advocacy. The CRM Manager will work closely with the Head of Acquisition and Ecommerce Manager to ensure new customers are converted into high-value, long-term brand customers. We’re looking for someone highly analytical, commercially minded and detail-oriented who is comfortable owning performance while operating collaboratively across teams.
Responsibilities
- CRM Strategy & Lifecycle Ownership: Define and lead the global CRM and lifecycle marketing strategy across email, SMS and owned channels. Own retention, repeat rate, frequency and LTV targets. Build and manage CRM forecasting, reporting and performance frameworks. Translate customer data into clear, actionable lifecycle strategies.
- Campaigns, Automation & Personalisation: Manage and execute successful campaign launches in line with key product launches and brand moments. Plan, execute and optimise lifecycle campaigns including onboarding, post-purchase, replenishment, reactivation and win-back. Own automated flows and customer journeys, ensuring relevance, timing and performance. Drive personalisation strategies using behavioural, transactional and product data. Continuously test messaging, cadence, incentives and segmentation.
- Loyalty: Own and evolve the PLUS+ loyalty and referral programmes to drive repeat purchase and customer advocacy. Identify opportunities to increase engagement and long-term brand affinity. Measure and optimise loyalty impact on retention and LTV.
- Cross-Functional Collaboration: Partner with the Head of Acquisition to ensure alignment between customer acquisition quality and lifecycle performance. Work closely with the Ecommerce Manager to support trading moments, launches and seasonal priorities. Collaborate with creative team to maintain creative consistency while driving commercial outcomes.
About You
- 4+ years’ experience in CRM, lifecycle or retention marketing within a DTC or high growth ecommerce brand.
- Deep expertise in email and SMS platforms, segmentation and automation, specifically within Klaviyo.
- Proven track record of increasing repeat purchase rates and LTV.
- Experience designing and driving a loyalty programme.
- Highly data-driven. Comfortable analysing cohorts, LTV and behavioural performance.
- Strong commercial instincts with a clear understanding of retention economics.
- Confident briefing and reviewing copy and creative for CRM performance.
- Detail-oriented, organised and accountable for results.
- Comfortable working cross-functionally in a fast-paced environment.
- Experience with Shopify and analytics tools required.
CRM Manager in Brixton employer: DUKE + DEXTER
Contact Detail:
DUKE + DEXTER Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Brixton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and think about how your experience aligns with their goals. This will help you stand out as someone who’s genuinely interested in the role.
✨Tip Number 3
Show off your analytical skills! Be ready to discuss specific examples of how you've used data to drive customer retention and loyalty in past roles. This will demonstrate that you’re not just a fit for the job, but a valuable asset to the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Duke + Dexter family!
We think you need these skills to ace CRM Manager in Brixton
Some tips for your application 🫡
Show Your Analytical Side: We want to see how you can use data to drive decisions. Make sure to highlight any experience you have with CRM analytics, especially if you've worked with tools like Klaviyo or Shopify. Numbers speak volumes, so don’t shy away from showcasing your achievements!
Tailor Your Application: When applying, make it personal! We love seeing candidates who take the time to align their skills and experiences with our job description. Mention specific projects or campaigns that relate to lifecycle marketing or customer retention to show us you’re the perfect fit.
Be Creative in Your Approach: As a brand that values creativity, we appreciate applications that stand out. Whether it’s a unique cover letter or an innovative way of presenting your experience, let your personality shine through. Just remember to keep it professional and relevant to the role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values while you’re at it!
How to prepare for a job interview at DUKE + DEXTER
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially those related to lifecycle marketing. Familiarise yourself with the latest trends in retention and loyalty marketing, and be ready to discuss how you can apply these to drive customer lifetime value at Duke + Dexter.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing specific examples where you've used data to inform your CRM strategies. Be ready to talk about how you’ve increased repeat purchase rates or improved customer engagement through data-driven decisions.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples that highlight your collaborative skills. Be prepared to discuss how you’ve partnered with acquisition or ecommerce teams in the past to achieve common goals.
✨Bring Your Creativity to the Table
Duke + Dexter values creativity, so don’t shy away from sharing innovative ideas for campaigns or loyalty programmes. Think about how you can leverage personalisation and automation to enhance customer journeys and be ready to pitch your ideas during the interview.
