At a Glance
- Tasks: Lead brand strategy and create disruptive marketing campaigns that capture attention.
- Company: Duel, the most innovative casino challenging the gambling industry.
- Benefits: Creative freedom, dynamic work environment, and the chance to shape a bold brand.
- Other info: Join a team that values bold ideas and embraces controversy.
- Why this job: Make a real impact in the gaming world with your unique vision and creativity.
- Qualifications: Senior marketing experience, a portfolio of impactful campaigns, and a passion for culture.
The predicted salary is between 80000 - 120000 € per year.
Duel is a protest against everything wrong in gambling. The purest, fairest casino ever built. The Vatican of gamba. We're waging holy war on scammers, fake bets, and dark patterns; and we need someone to make sure the world knows about it.
The role involves owning the brand: how it looks, how it sounds, how it moves, how it fights. This is not a performance marketing role hiding behind dashboards. We need someone who can make Duel impossible to ignore: through stunts, activations, content, provocation, and sheer creative force. You'll work directly with the founder and have the freedom to do things no other casino would dare.
Duel's brand is a weapon. The product backs up every claim. Your job is to point that weapon at the right people, at the right time, in the most memorable way possible.
What you'll do:
- Own brand strategy and creative direction across every channel
- Plan and execute disruptive campaigns, activations, and stunts that generate attention without buying it
- Build Duel's presence on social and community platforms into something people actually follow
- Manage KOL and influencer relationships: find the right voices, not the biggest ones
- Rage-bait when it's smart. Know the line. Dance on it.
- Turn Duel's anti-establishment positioning into cultural moments, not just marketing copy
- Build and lead a marketing team from the ground up
- Collaborate with product and community to make sure the brand lives inside the experience, not just around it
What you'll need:
- Senior marketing leadership experience, ideally in gaming, gambling, crypto, or entertainment
- A portfolio of work that made people talk; campaigns, stunts, moments. Show us what you started.
- Natural instinct for culture, internet, and what makes something spread
- Comfortable with controversy as a strategy, not just a side effect
- Builder, not a presenter. You execute, not just deck.
- Crypto-native or deep in the space. If you need a primer on degen culture, this isn't for you.
- Strong enough to own a creative vision, flexible enough to let the founder burn it down and start again
Come make the casino the industry can't stop talking about.
Chief Marketing Officer employer: Duel
Duel is not just a workplace; it's a revolutionary movement in the gambling industry, offering an unparalleled opportunity for creative minds to thrive. With a culture that embraces boldness and innovation, employees are encouraged to push boundaries and make their mark through disruptive marketing strategies. Located in a vibrant environment, Duel provides unique growth opportunities and the chance to work closely with visionary leaders, making it an exceptional employer for those seeking meaningful and impactful careers.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer
✨Tip Number 1
Get your networking game on! Connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your creative side! When you get the chance to chat with potential employers, don’t just talk about your experience—bring ideas to the table. Pitch them a wild marketing stunt or campaign that could make Duel impossible to ignore.
✨Tip Number 3
Be bold in interviews! This role is all about making noise and standing out. Don’t be afraid to share your controversial opinions or how you’d push boundaries. Remember, we’re looking for someone who can dance on the line!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our mission to revolutionise the gambling world.
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Show Your Creative Side:When you're applying for a role like Chief Marketing Officer, we want to see your creativity shine through. Share examples of campaigns or stunts you've executed that made people sit up and take notice. Don't just tell us about them; show us how you turned ideas into action!
Be Bold and Authentic:Duel is all about being anti-establishment, so your application should reflect that spirit. Don’t shy away from showcasing your controversial ideas or unique perspectives. We’re looking for someone who can push boundaries, so let your personality come through in your writing!
Tailor Your Application:Make sure your application speaks directly to what we're looking for. Highlight your experience in gaming, gambling, or crypto, and connect it to the role. We want to see how your background aligns with our mission to disrupt the industry!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us you’re serious about joining the Duel team!
How to prepare for a job interview at Duel
✨Know the Brand Inside Out
Before stepping into the interview, make sure you fully understand Duel's brand ethos and mission. Familiarise yourself with their unique approach to gambling and how they position themselves against the competition. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Creative Portfolio
Bring along a portfolio that highlights your most disruptive campaigns and creative stunts. Be ready to discuss the thought process behind each project and how it generated buzz. This is your chance to demonstrate your ability to create memorable moments that resonate with audiences.
✨Prepare for Controversy
Given Duel's anti-establishment stance, be prepared to discuss how you would leverage controversy as a marketing strategy. Think of examples from your past where you've successfully navigated sensitive topics or pushed boundaries, and be ready to share those stories.
✨Demonstrate Leadership Skills
As a potential leader of the marketing team, be prepared to discuss your experience in building and managing teams. Share specific examples of how you've fostered creativity and collaboration in previous roles, and how you plan to do the same at Duel.
