At a Glance
- Tasks: Lead innovative ad operations for top brands, optimising performance and driving impactful results.
- Company: Join a pioneering media agency redefining brand advocacy programmes.
- Benefits: Enjoy flexible hours, generous leave, and a personal development budget.
- Other info: Hybrid work model with a focus on collaboration and personal growth.
- Why this job: Be a founding member of a new function and shape its future success.
- Qualifications: 4-6 years in ad operations with strong analytical skills and experience in A/B testing.
The predicted salary is between 50000 - 70000 € per year.
Location: London, Hybrid
Salary: £50,000 - £70,000 + Share Options
Reporting to: Head of Programme Operations
The Role
We’ve taken the Ad Operations discipline and pointed it at brand advocacy programmes. This role doesn’t exist anywhere else in the market. We’re building it.
Programme Operations is a brand new function at Duel. We’re hiring a Senior Programme Operator to own the execution of programmes for our enterprise brands. You’ll be one of the founding members of the function, helping define the operating rhythms, optimisation frameworks and playbooks the rest of the team will run from.
We’re Looking For Someone Who Will…
- Run programme operations end to end for our highest value enterprise brands, from architecture, configuration and QA through to launch, weekly optimisation and performance reporting.
- Design advocacy programmes that translate complex brand objectives into structures built to perform: acquisition flows, task design, reward mechanics, tier logic, community triggers.
- Monitor performance across multiple concurrent programme variants, diagnosing root causes when engagement, task completion or advocate activity drops.
- Act as the primary operational contact for stakeholders, translating programme performance into the commercial language a brand CMO actually cares about.
Run a Continuous Optimisation and Testing Cycle
- Execute advanced A/B testing strategies, including multivariate, sequential and cohort based testing.
- Make judgement calls about when to scale winners versus iterate further.
- Conduct programme audits that evaluate whether programmes are delivering against commercial objectives.
- Identify when programme issues require product fixes versus operational optimisation.
Build the Function as You Go
- Create the operational processes, playbooks, SOPs and reporting standards for Programme Ops.
- Document learnings and translate them into frameworks that your team can apply across mid-market and SME brands.
- Mentor junior operators by reviewing their test designs and helping them develop the judgement that separates competent execution from sharp thinking.
- Work alongside Managed Services to flag inefficiencies and identify tasks that should be automated.
We’d Love to Hear from You If You Have…
- 4 to 6+ years in ad operations, campaign management or activation, ideally agency side.
- Deep experience in social ad ops (Meta, TikTok, LinkedIn, Pinterest or similar).
- A proven track record running complex A/B testing programmes with statistical analysis of results.
- Experience translating technical performance data into business outcomes for senior clients or internal leadership.
- Advanced understanding of A/B testing methodology.
- Strong analytical skills with proficiency in SQL, Looker, Tableau, Python/R or equivalent.
- Comfortable using AI tools to analyse datasets and automate repetitive tasks.
- Systems thinking that lets you see second order effects.
The Person
You combine execution with commercial alignment. You understand that every programme has a revenue line attached to it. You’re comfortable owning high stakes work where mistakes have material consequences. You’re curious about causation and dig into why performance changed. You work autonomously, communicate clearly with senior stakeholders, and know when something needs to be escalated.
This is a founding role in a function that will become one of the most commercially important in the company. If that excites you more than it worries you, we should talk.
Bonus Points For
- Experience with brand advocacy, influencer marketing, creator programmes or community driven marketing.
- Familiarity with gamification mechanics, reward systems or behavioural engagement design.
- Background with enterprise retail or beauty brands.
- A track record of building automation that eliminates manual work at scale.
In-Person and Remote Working Balance
We do much of our best work together in person, which is why we’re hiring people within commuting distance of our London or New York offices. Our hybrid philosophy gives you freedom and flexibility.
Duel Perks and Package
- Flexible working hours.
- Around 32 days of Annual Leave.
- On-going training where required.
- Options scheme for all full-time employees.
- Company MacBook to work from.
- £350 WFH Set-Up.
- Headspace Contributions.
- Personal Development budget and support.
- 2 additional days leave for volunteering.
Ad Operations Manager employer: Duel Tech
Duel is an innovative employer that offers a unique opportunity to shape the future of brand advocacy programmes as a founding member of the Programme Operations team. With a hybrid working model based in London, employees enjoy flexible hours, generous annual leave, and a strong focus on personal development, ensuring a supportive work culture that fosters growth and collaboration. The company's commitment to employee ownership through share options and ongoing training makes it an attractive place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Ad Operations Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that Ad Operations Manager role.
✨Tip Number 2
Show off your skills! If you've got experience with A/B testing or campaign management, don’t just talk about it—bring examples to the table. Use real data to demonstrate how you’ve optimised campaigns and driven results. This will make you stand out!
✨Tip Number 3
Be ready for the unexpected! Since this role is all about building something new, be prepared to think on your feet. Show that you can handle ambiguity and adapt quickly. Share stories of how you've tackled challenges in past roles.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows you're serious about joining us at Duel and helps us keep track of all the amazing talent out there. Don’t miss out on this opportunity!
We think you need these skills to ace Ad Operations Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Ad Operations Manager role. Highlight your experience in ad operations, especially with high-value accounts, and showcase how your skills align with our unique brand advocacy programmes.
Showcase Your Analytical Skills:We love numbers! Include specific examples of your experience with A/B testing and data analysis. Demonstrating your ability to translate complex data into actionable insights will really make you stand out.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not just skilled but also curious and eager to shape a new function. Share your passion for ad operations and how you approach challenges.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Duel Tech
✨Know Your Stuff
Make sure you’re well-versed in ad operations and the specific tools mentioned in the job description, like SQL and A/B testing methodologies. Brush up on your knowledge of social ad platforms like Meta and TikTok, as you'll need to demonstrate your expertise in managing complex campaigns.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive decisions. Be ready to explain how you’ve translated technical performance data into business outcomes for clients. This will show that you can not only analyse data but also communicate its importance effectively.
✨Demonstrate Problem-Solving Abilities
Think of scenarios where you've diagnosed issues in programme performance and how you approached solving them. Highlight your ability to balance commercial pressure with the need for thorough analysis, showing that you can make informed decisions even under stress.
✨Be Ready to Build and Adapt
Since this role involves creating new processes and frameworks, come prepared with ideas on how you would approach building the function. Discuss any past experiences where you’ve had to create or adapt processes, and how you navigated ambiguity to achieve success.
