At a Glance
- Tasks: Lead brand strategy and create disruptive marketing campaigns that capture attention.
- Company: Duel, the most innovative casino challenging the gambling industry.
- Benefits: Creative freedom, dynamic work environment, and the chance to shape a bold brand.
- Other info: Join a team that values creativity and challenges the status quo.
- Why this job: Be part of a revolutionary movement in gambling and make your mark on the industry.
- Qualifications: Senior marketing experience, a portfolio of impactful campaigns, and a passion for culture.
The predicted salary is between 100000 - 150000 £ per year.
Description
Duel is a protest against everything wrong in gambling.
The purest, fairest casino ever built.
The Vatican of gamba.
We're waging holy war on scammers, fake bets, and dark patterns; and we need someone to make sure the world knows about it.
The role
You own the brand.
How it looks, how it sounds, how it moves, how it fights.
This is not a performance marketing role hiding behind dashboards.
We need someone who can make Duel impossible to ignore: through stunts, activations, content, provocation, and sheer creative force.
You'll work directly with the founder and have the freedom to do things no other casino would dare.
Duel's brand is a weapon. The product backs up every claim. Your job is to point that weapon at the right people, at the right time, in the most memorable way possible.
What you'll do
- Own brand strategy and creative direction across every channel
- Plan and execute disruptive campaigns, activations, and stunts that generate attention without buying it
- Build Duel's presence on social and community platforms into something people actually follow
- Manage KOL and influencer relationships: find the right voices, not the biggest ones
- Rage-bait when it's smart. Know the line. Dance on it.
- Turn Duel's anti-establishment positioning into cultural moments, not just marketing copy
- Build and lead a marketing team from the ground up
- Collaborate with product and community to make sure the brand lives inside the experience, not just around it
- What you'll need
- Senior marketing leadership experience, ideally in gaming, gambling, crypto, or entertainment
- A portfolio of work that made people talk; campaigns, stunts, moments. Show us what you started.
- Natural instinct for culture, internet, and what makes something spread
- Comfortable with controversy as a strategy, not just a side effect
- Builder, not a presenter. You execute, not just deck.
- Crypto-native or deep in the space. If you need a primer on degen culture, this isn't for you.
- Strong enough to own a creative vision, flexible enough to let the founder burn it down and start again
Come make the casino the industry can't stop talking about.
Chief Marketing Officer employer: Duel.com
Duel is not just a workplace; it's a revolutionary movement in the gambling industry, offering an unparalleled opportunity for creative minds to thrive. With a culture that embraces bold ideas and encourages innovative marketing strategies, employees are empowered to make a significant impact while enjoying the freedom to challenge norms. Located in a vibrant environment, Duel provides unique growth opportunities and fosters a collaborative spirit, making it an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Duel.com and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Duel.com are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Duel.com on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Duel.com. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Duel.com. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Duel.com:Show us that you’ve done your homework! In your application, briefly mention what you admire about Duel.com’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Duel.com
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Duel.com will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Duel.com, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
