At a Glance
- Tasks: Lead brand storytelling and manage customer communications across various channels.
- Company: Fast-growing building society with a strong heritage and ambitious future.
- Benefits: Up to £50,000 salary, flexible working, 30 days holiday, and private medical insurance.
- Other info: Join a diverse team that values inclusion and encourages personal growth.
- Why this job: Make a real impact in a supportive, purpose-driven organisation focused on community.
- Qualifications: 5 years marketing experience, excellent communication skills, and a passion for brand growth.
The predicted salary is between 45000 - 50000 € per year.
As one of the fastest‑growing building societies in the UK — with a proud heritage and bold ambitions for the future — it’s easy to see why we stand out. Everything we do is driven by our desire to Help People Live Better Lives: supporting our members, strengthening our communities, and acting with integrity at every step. To support our growth, we’re looking for someone to join our Product and Marketing team to lead and protect the Society’s brand, crafting compelling stories and delivering consistent, customer‑focused communications across all channels. You will drive awareness, engagement and loyalty by managing multiple communication channels building the Society’s reputation and member and intermediary relationships. This is a role with variety, visibility and impact — giving you the chance to influence how we do business in a supportive, purpose‑driven organisation.
Main responsibilities include:
- Shaping and championing the building society’s brand narrative, ensuring it resonates across customer and community touchpoints.
- Lead the planning, development and execution of all operational customer‑facing communications across print, digital, email, branch materials and member updates.
- Support our growth strategy with campaigns and marketing activity that drive product uptake and aid both our branch expansion and mortgage diversification strategy.
- Working with data teams to understand key customer insights, behaviours and needs to enhance personalised communication strategies.
- Working with our product and customer teams to create timely, relevant and engaging content for key customer segments driving customer acquisition.
- Managing the PR strategy and press office activity, building relationships with local, regional and trade media.
- Leading the social media strategy, managing day to day publishing, community engagement and channel growth.
- Collaborating with product, digital, retail, distribution, customer service and HR teams to ensure communications are consistent and aligned to business priorities.
- Building and delivering targeted brand campaigns that increase awareness, consideration and trust within our expanding regional footprint.
- Tracking competitor activity and evolving customer trends to refine brand strategy and messaging.
- Owning the member and intermediary engagement strategy, including content planning, key messaging and multichannel delivery.
- Driving continuous improvement of UX, navigation, accessibility and SEO performance of our website.
What we’re looking for:
- 5 years’ experience within a Marketing Manager role or equivalent.
- A passion for marketing and an understanding of how to build brands for long term sustainable growth.
- Excellent communication skills with experience of engaging across all levels of the business.
- Strong organisation and planning skills; you'll need to love spinning lots of plates.
- The ability to see the bigger picture and take a proactive approach in supporting teams.
- Financial Services experience will be advantageous but not essential to this role.
- A Certificate or Diploma in Professional Marketing would be desirable.
- Not afraid to challenge the status quo – we have an unwavering belief in pushing the boundaries at the Dudley.
This is a brilliant opportunity for someone who’s ready to take a step forward in their career. You’ll join a supportive team, get exposure to different parts of the business, and play a part in driving meaningful change. If you’re ambitious, values‑driven, and excited to grow — we’d love to hear from you.
What you’ll get in return:
- Salary of up to £50,000 per annum (depending on skills and experience).
- Intelligent working — split your time between home and our Brierley Hill office.
- 30 days’ holiday + bank holidays + “Moments that Matter” days (birthdays, weddings, getting your house keys, welcoming a grandchild — the moments that count).
- Up to 8% pension contribution.
- Life assurance at 4× salary.
- Full Private Medical Insurance for you and your family.
- A healthcare plan for everyday essentials like dental and optical.
- Access to our Salary Sacrifice schemes: Cycle to Work and Electric Car schemes.
Diversity, Equality and Inclusion:
We’re building a culture where everyone feels respected, supported and valued. Diversity isn’t a tick‑box for us — it’s a strength we actively champion. Whoever you are, and whatever makes you you, you’ll be welcomed here and encouraged to thrive.
Brand and Communications Marketing Manager employer: Dudley Building Society
As one of the fastest-growing building societies in the UK, we pride ourselves on our commitment to helping people live better lives. Our supportive and purpose-driven culture fosters employee growth through diverse opportunities and a strong focus on community engagement. With competitive benefits including flexible working arrangements, generous holiday allowances, and a commitment to diversity and inclusion, we offer an environment where you can thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Communications Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for a role like Brand and Communications Marketing Manager where creativity and strategy go hand in hand.
✨Tip Number 3
Prepare for interviews by researching the company’s brand narrative and recent campaigns. Be ready to discuss how you can contribute to their mission of helping people live better lives — it’ll show you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining our supportive, purpose-driven team.
We think you need these skills to ace Brand and Communications Marketing Manager
Some tips for your application 🫡
Craft Your Brand Story:When applying, think about how your personal brand aligns with ours. Share your journey and experiences that resonate with our mission to help people live better lives. Make it compelling and authentic!
Showcase Your Communication Skills:As a Brand and Communications Marketing Manager, your ability to communicate effectively is key. Use clear, engaging language in your application to demonstrate your skills. Remember, we want to see how you can craft messages that connect with our members.
Highlight Relevant Experience:Make sure to showcase your marketing experience, especially any roles where you've led campaigns or managed communications. We’re looking for someone who can hit the ground running, so don’t hold back on sharing your achievements!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to be part of our community!
How to prepare for a job interview at Dudley Building Society
✨Know the Brand Inside Out
Before your interview, dive deep into the building society's brand narrative. Understand their mission to 'Help People Live Better Lives' and think about how you can contribute to that vision. Be ready to discuss how your past experiences align with their values and how you can enhance their brand story.
✨Showcase Your Communication Skills
As a Brand and Communications Marketing Manager, strong communication is key. Prepare examples of how you've successfully engaged different audiences in previous roles. Whether it's through digital campaigns or community engagement, be ready to demonstrate your ability to craft compelling messages that resonate.
✨Be Data-Driven
Familiarise yourself with the importance of customer insights in shaping marketing strategies. Bring examples of how you've used data to inform your decisions in past roles. This will show that you understand the need for personalised communication strategies and can drive product uptake effectively.
✨Prepare for Collaboration
This role involves working closely with various teams. Think about times when you've collaborated across departments to achieve a common goal. Be prepared to discuss how you can foster teamwork and ensure consistent messaging across all channels, which is crucial for building the Society’s reputation.
