Senior Research and Analysis Manager in Leeds

Dubit is a digital agency specialising in children's entertainment, working with major brands such as Viacom (Nickelodeon, Comedy Central, MTV), Mattel, and PBS Kids. As a full-service market research agency, we provide valuable insights that guide every stage of the digital product development process. We focus on understanding the behaviours, needs, and motivations of children and young people, helping our clients create products, content, and experiences that resonate with youth audiences around the world.

We are looking for an experienced, ambitious, and commercially driven Head of Research to lead and grow our research function. This is a senior leadership role that combines research excellence with commercial responsibility. You will be responsible for shaping the strategic direction of the department, leading and developing the team, overseeing the delivery of high-quality research programmes, and driving revenue growth through new and existing client relationships.

The successful candidate will be a strong leader with high energy, a proactive mindset, and a genuine passion for both research and business development. Responsibilities include:

• Leading the overall research strategy and vision for the business.
• Driving innovation in research methodologies, tools, and approaches to ensure Dubit remains at the forefront of youth research.
• Developing and growing the research department, ensuring it continues to meet the evolving needs of clients and the business.
• Establishing and maintaining high standards of research quality, insight generation, and client service.
• Overseeing recruitment, resource planning, performance management, and team development.

Research Delivery:

• Overseeing the successful delivery of quantitative and mixed-method research projects from proposal through to final reporting.
• Ensuring research outputs are insightful, commercially relevant, and deliver clear value to clients.
• Leading quality assurance processes and overseeing the investigation of any research or data-related issues.
• Supporting and guiding team members on project design, analysis, storytelling, and presentation development.
• Working closely with clients to understand their objectives and develop research solutions that address their challenges.
• Ensuring exceptional levels of client satisfaction and long-term partnership growth.

Commercial Growth & Business Development:

• Taking ownership of growing the research division and contributing to the overall growth of the business.
• Developing and maintaining a strong pipeline of opportunities through networking, referrals, industry events, and proactive business development.
• Leading proposal writing, pitch development, and new business presentations.
• Representing Dubit at conferences, industry events, and thought leadership opportunities in the UK and internationally.

Qualifications:

• Significant experience in a senior market research role, ideally within an agency environment.
• Strong expertise in quantitative research methodologies and data analysis.
• Experience managing complex multi-market research programmes.
• Strong commercial awareness and experience contributing to business growth.
• Demonstrable success in building and maintaining client relationships.
• Experience writing proposals, pitching for new business, and winning client work.
• Experience using research and analysis tools such as Q, Google Sheets, SPSS, or equivalent.
• Experience working with children, young people, families, or youth-focused brands.
• Experience within entertainment, gaming, digital products, media, or consumer insight sectors.
• Experience speaking at conferences and industry events.
• Comfortable with business development and delivering against sales targets.
• Passionate about research and curious about understanding young audiences.

A minimum of two days per week in our Leeds office is required, along with a suitable home working environment and workstation (IT equipment will be provided). Willingness to travel within the UK and internationally as required.

This is a unique opportunity to lead a respected research function, influence the future direction of the business, and work with some of the world's most recognised entertainment and youth brands. You'll join a creative, ambitious, and collaborative team where research sits at the heart of innovation, helping shape products and experiences enjoyed by young people around the globe.

We welcome applications from individuals regardless of race, age, gender, disability, nationality, or any other protected characteristic.