At a Glance
- Tasks: Drive new business growth and build strong client relationships in the healthcare sector.
- Company: Join Duality Healthcare, Northern Ireland's leading private General Practice provider.
- Benefits: Competitive salary, up to 20% bonus, hybrid work, and growth opportunities.
- Other info: Dynamic team environment with genuine potential for career advancement.
- Why this job: Make a real impact in healthcare while achieving ambitious sales targets.
- Qualifications: Proven B2B sales experience and excellent communication skills required.
The predicted salary is between 40000 - 55000 £ per year.
Location: Belfast head office — hybrid and field-based
Contract: Permanent, full-time
Department: Commercial Team
Reports to: Head of Business Development
Bonus: Up to 20% OTE, plus uncapped bonus opportunity
About Duality Healthcare
Duality Healthcare is Northern Ireland's leading provider of private General Practice and primary care. With five clinics across NI plus a nationwide virtual GP service, we're reinventing general practice around the patient — and we're growing fast. Our Commercial Team is central to that growth, bringing Duality's healthcare and wellbeing propositions to employers across Northern Ireland and beyond.
The Role
This is a high-impact, revenue-first role at the heart of our commercial growth strategy — a position for a driven sales professional who thrives on winning new business, building a robust pipeline and consistently delivering against ambitious revenue targets. You'll proactively identify and pursue new corporate clients, own the full sales cycle end-to-end, and position Duality Healthcare as the partner of choice for employee healthcare and wellbeing — turning prospects into long‑term, high‑value accounts.
What you'll be Doing
- Drive new business growth by proactively identifying, researching and targeting prospective corporate clients across financial services, professional services, technology and manufacturing
- Own the full sales cycle end-to-end — from outreach and discovery through to proposal, commercial negotiation and close
- Set and deliver against ambitious personal sales targets, maintaining a structured and disciplined pipeline at all times
- Present tailored health insurance and membership plan solutions to senior business stakeholders
- Pursue new lead channels — industry events, conferences, networking forums and strategic partnerships
Account Management & Growth
- Build and maintain strong, consultative relationships with new and existing corporate clients
- Conduct structured business reviews to drive retention, maximise upsell and cross‑sell revenue, and generate client referrals
- Work collaboratively with our clinical and operations teams to ensure seamless client onboarding and service delivery
- Monitor competitor activity, market trends and legislative changes; feed insight back into product and marketing
- Maintain accurate CRM records, pipeline reporting and sales forecasts
What we're Looking for
- Demonstrable, quantifiable track record of new business wins and revenue growth in B2B sales within health insurance, employee benefits or a relevant financial services environment — with evidence of consistently hitting or exceeding targets
- Demonstrated ability to manage complex, multi‑stakeholder sales processes
- Excellent communication, presentation and negotiation skills, with the ability to engage credibly at board level
- Highly self‑motivated: sets personal goals above the minimum, holds themselves accountable to results, and thrives in a high‑performance, target‑driven environment
- Proficiency in CRM systems (e.g. Salesforce, HubSpot) and the Microsoft Office Suite
- Strong analytical and problem‑solving skills with a pragmatic, solutions‑oriented mindset
- Track record of selling to business owners, HR or People & Culture teams within SMEs and enterprise organisations
- Existing network of corporate contacts within target industries
- Knowledge of the UK healthcare and wellbeing market
- Relevant professional qualifications (CII, IF7, Cert PMI or equivalent)
- Previous experience working with third‑party brokers, intermediaries or benefit consultants
What we Offer
- Basic salary of £40,000 – £55,000, dependent on relevant experience
- Bonus of up to 20% OTE, plus uncapped bonus opportunity
- Hybrid working between our Belfast head office and the field
- A supportive, collaborative commercial team
- Genuine potential for growth as Duality expands across Northern Ireland
Duality Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Business Development Manager (Broker Channel Sales)) employer: Duality Healthcare
Duality Healthcare is an exceptional employer, offering a dynamic work environment in Belfast that fosters collaboration and innovation within the healthcare sector. With a strong focus on employee growth and a supportive commercial team, employees can thrive while contributing to meaningful healthcare solutions. The hybrid working model and competitive bonus structure further enhance the appeal of joining a rapidly expanding company dedicated to transforming general practice around the patient.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager (Broker Channel Sales))
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We think you need these skills to ace Business Development Manager (Broker Channel Sales))
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Duality Healthcare, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Duality Healthcare
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Duality Healthcare’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
