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- Tasks: Lead our LinkedIn content strategy to drive engagement and generate qualified leads.
- Company: Join DualEntry, a fast-growing AI startup revolutionising accounting for mid-market finance teams.
- Benefits: Enjoy competitive salary, equity ownership, 15 days PTO, and a fun, high-trust work environment.
- Why this job: Be part of a dynamic team, influence growth, and shape the future of content marketing.
- Qualifications: 4+ years in content marketing with strong LinkedIn experience and excellent storytelling skills.
- Other info: Work closely with founders and have a direct impact on our growth journey.
The predicted salary is between 46800 - 84000 £ per year.
Help us build and scale DualEntry's LinkedIn presence. We’re hiring our first Content Marketing Lead with a clear focus on building and scaling our LinkedIn presence into a powerful growth engine. This role is about creating high-impact LinkedIn-first content that drives engagement, brand awareness, and a consistent stream of qualified leads (SQLs).
We’re looking for our first Content Marketing Lead with a clear focus on LinkedIn growth and qualified lead generation. You’ll help define how DualEntry’s content marketing operates and scales.
Founded in 2024, DualEntry is one of NYC’s fastest-growing AI startups — backed by leading VCs and over 30 unicorn founders. Our founding team previously scaled a startup to $100M ARR, raised $380M+, and exited successfully. Now, we’re building what we always wished existed: a modern, AI-native accounting platform that brings clarity, automation, and scale to mid-market finance teams. We operate with urgency, ownership, and deep focus. We move fast.
As part of our Content Marketing Team, you’ll own and execute our LinkedIn-first content strategy. You’ll work with product, design, and leadership, driving audience growth, engagement, and a consistent stream of qualified leads (SQLs). You’ll help develop messaging, run high-volume content experiments, and contribute to the broader content engine (SEO, blog, landing pages).
Work closely with founding, sales and product teams. Bridge content, brand, and growth, influence our messaging and positioning, and help us scale aggressively and intelligently. Our culture is built on:
- Speed: we move faster than 90% of startups
- Fun: we have a blast together as a team
We trust in your potential and encourage you to hit the ground running.
What sets you up for success:
- 4+ years of content marketing experience, with a proven track record of building content strategies from scratch
- Deep understanding of LinkedIn as a growth channel — with hands-on experience growing company pages, personal brands, or LinkedIn newsletters
- Strong copywriting and storytelling skills; ability to translate complex ideas into engaging content
- Experience using AI tools, automation, and analytics to scale content production and measure performance
- Data-driven mindset with experience running A/B tests and optimizing based on insights
- Comfortable working in a fast-moving, high-ownership startup environment
- Bonus: experience in SaaS, AI, or B2B tech content marketing
Why you’ll thrive here:
- You’ll be early — influence, responsibility, and fast learning
- We’re product-first and customer-obsessed — your feedback actually shapes the roadmap
- Competitive base salary + significant equity ownership
- High-trust environment with high expectations — and full transparency
Bonus/Commission: $10,000 –$25,000 USD (OTE $65,000–$125,000) Equity: $30,000 USD Time Off: 15 days PTO + 12 public holidays B2B Contract or Regular Employment
If you’re excited to build and own our LinkedIn content engine, shape how we show up and grow in the market, and work directly with founders at an early-stage, high-growth AI startup — we’d love to hear from you!
Content Marketing Lead (Linkedin) employer: DualEntry
Contact Detail:
DualEntry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Lead (Linkedin)
✨Tip Number 1
Familiarise yourself with LinkedIn's latest features and algorithms. Understanding how to leverage these can help you demonstrate your expertise in growing a company's presence on the platform.
✨Tip Number 2
Engage with content from DualEntry and similar companies on LinkedIn. This not only shows your interest but also helps you understand their tone and style, which you can reference in discussions during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful LinkedIn campaigns you've led or contributed to. Highlighting measurable results will showcase your ability to drive engagement and generate leads.
✨Tip Number 4
Network with current employees or industry professionals who have experience in content marketing for tech startups. They can provide insights into the company culture and expectations, which can be invaluable during your application process.
We think you need these skills to ace Content Marketing Lead (Linkedin)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing, especially any work related to LinkedIn. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for content marketing and your understanding of LinkedIn as a growth channel. Include specific examples of past successes in building content strategies and driving engagement.
Showcase Your Copywriting Skills: Since strong copywriting is essential for this role, consider including a portfolio or links to previous work that exemplifies your storytelling abilities and how you've translated complex ideas into engaging content.
Highlight Data-Driven Achievements: Mention any experience you have with analytics, A/B testing, and using AI tools to optimise content production. Providing quantifiable results from your past roles can set you apart from other candidates.
How to prepare for a job interview at DualEntry
✨Showcase Your LinkedIn Expertise
Since the role focuses on building and scaling LinkedIn presence, be prepared to discuss your previous experiences with LinkedIn marketing. Share specific examples of how you've grown company pages or personal brands, and highlight any successful campaigns you've run.
✨Demonstrate Your Content Strategy Skills
The interviewers will want to see your ability to create effective content strategies from scratch. Prepare to talk about your process for developing content plans, including how you measure success and optimise based on data-driven insights.
✨Emphasise Your Storytelling Ability
Strong copywriting and storytelling skills are crucial for this position. Bring examples of your work that showcase your ability to translate complex ideas into engaging content. Be ready to discuss how you approach storytelling in a B2B context.
✨Familiarise Yourself with AI Tools
As the role involves using AI tools and analytics, make sure you're up to speed on the latest technologies in content marketing. Discuss any experience you have with automation and how it has helped you scale content production effectively.
