At a Glance
- Tasks: Support website operations and enhance digital experiences using AI-driven insights.
- Company: Join DTCC, a leader in financial market innovation with a supportive culture.
- Benefits: Competitive pay, health benefits, flexible work model, and generous time off.
- Other info: Excellent training opportunities and a commitment to diversity and inclusion.
- Why this job: Make a real impact on digital marketing while growing your skills in a dynamic environment.
- Qualifications: 3+ years in digital marketing or analytics; strong analytical mindset required.
The predicted salary is between 50000 - 65000 £ per year.
Are you ready to make an impact at DTCC? Do you want to work on innovative projects, collaborate with a dynamic and supportive team, and receive investment in your professional development? At DTCC, we are at the forefront of innovation in the financial markets. We're committed to helping our employees grow and succeed. We believe that you have the skills and drive to make a real impact. We foster a thriving internal community and are committed to creating a workplace that looks like the world that we serve.
Pay and Benefits:
- Competitive compensation, including base pay and annual incentive
- Comprehensive health and life insurance and well-being benefits
- Pension
- Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
- DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote (Onsite Tuesdays, Wednesdays and a third day of your choosing)
The impact you will have in this role:
We are seeking a curious, analytically driven Senior Digital Marketing Analyst to support and continuously improve our website and digital experiences, while helping design, operate, and scale AI‑driven marketing and analytics capabilities. This role operates at the intersection of website operations, AI‑enabled insights, experimentation, and performance measurement. The Senior Digital Marketing Analyst ensures our digital experiences run smoothly day to day, while also contributing to more intelligent personalization, testing strategies, and AI‑powered decision support across digital channels. This role partners closely with marketing, analytics, and technology teams to translate data and system capabilities into actionable insights and measurable impact. While familiarity with coding concepts is beneficial, success depends on strong analytical thinking, understanding of data structures, workflows, and system integrations, and the ability to connect insights across platforms rather than writing production code.
Your Primary Responsibilities:
- Support day‑to‑day website operations, including processing tickets for content, layout, and configuration updates while ensuring adherence to standards, processes, and QA requirements.
- Coordinate website changes across UX, marketing, and technology teams to deliver a consistent, high‑quality experience across pages, journeys, and audiences.
- Design, configure, and support AI‑powered agents that enable performance reporting, insight generation, audience and content recommendations, and optimization support.
- Translate business needs into clear AI logic, prompts, workflows, and decision rules, and document agent inputs, outputs, and behaviors.
- Design and support A/B testing and personalization experiments, partnering with UX and marketing teams to define hypotheses, success metrics, and test plans.
- Measure experiment results and communicate insights, outcomes, and recommendations clearly to stakeholders.
- Analyze digital performance across web and related channels to identify trends and improvement opportunities.
- Build and maintain dashboards and reports that transform data into actionable insights.
- Support audience segmentation using behavioral, intent, and engagement signals to improve targeting and experiences.
- Identify opportunities to improve user journeys, conversion, and engagement through data and experimentation.
- Partner closely with marketing, UX, analytics, and technology teams, bridging technical concepts and business needs.
- Stay current on AI, digital experience optimization, and analytics tools and trends.
NOTE: The Primary Responsibilities of this role are not limited to the details above.
Qualifications:
- Minimum 3 years of related experience
- Bachelor’s degree preferred or equivalent experience
Talents Desired For Success:
- Background in digital marketing, web analytics, or digital operations, with a strong analytical and data driven mindset.
- Understanding digital experience fundamentals such as funnels, journeys, conversion, experimentation, and personalization.
- Ability to think in logic and workflows (if/then rules, decision trees, automation concepts) rather than heavy coding.
- Interest in AI enabled tools and experience with analytics, reporting, experimentation, or low code/no code platforms.
- Strong communication skills to translate insights and technical concepts for non-technical stakeholders.
We offer top class training and development for you to be an asset in our organization!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Marketing Web Platform & Analytics Senior Analyst in London employer: DTCC
At DTCC, we pride ourselves on being an excellent employer by fostering a dynamic and inclusive work culture that prioritises employee growth and well-being. With competitive compensation, comprehensive health benefits, and a flexible hybrid work model, we empower our team members to thrive both personally and professionally while making a meaningful impact in the financial markets.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Web Platform & Analytics Senior Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how you can contribute to their goals, especially in digital marketing and analytics.
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you've used data to drive decisions in past roles. This will resonate well with teams looking for a data-driven mindset.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Marketing Web Platform & Analytics Senior Analyst in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Web Platform & Analytics Senior Analyst role. Highlight your relevant experience in digital marketing and analytics, and show us how your skills align with what we're looking for.
Showcase Your Analytical Skills:Since this role is all about data-driven insights, don’t forget to include examples of how you've used analytics to drive decisions in your previous roles. We want to see your analytical thinking in action!
Keep It Clear and Concise:When writing your application, clarity is key! Use straightforward language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the point.
Apply Through Our Website:We encourage you to apply directly through our website. This way, you can ensure your application reaches us quickly and efficiently. Plus, it’s super easy to do!
How to prepare for a job interview at DTCC
✨Know Your Digital Marketing Fundamentals
Brush up on your understanding of digital marketing concepts like funnels, journeys, and conversion rates. Be ready to discuss how these elements play a role in enhancing user experiences and driving engagement.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical thinking by discussing past projects where you used data to drive decisions. Bring examples of how you've identified trends or improvement opportunities through analysis.
✨Familiarise Yourself with AI Tools
Since the role involves AI-driven insights, make sure you’re up to speed with relevant AI tools and platforms. Be prepared to talk about how you’ve used or would like to use AI in digital marketing and analytics.
✨Communicate Clearly with Non-Technical Stakeholders
Practice explaining complex technical concepts in simple terms. This will be crucial when discussing insights and recommendations with stakeholders who may not have a technical background.
