At a Glance
- Tasks: Lead impactful marketing campaigns and shape our brand's presence in the market.
- Company: Join a values-led organisation with over 25 years of experience in talent development.
- Benefits: Enjoy competitive salary, annual bonus, generous holiday entitlement, and a company pension.
- Other info: Hybrid role with opportunities for professional growth and development.
- Why this job: Make a real difference in a growing company while unleashing your creativity.
- Qualifications: 3+ years B2B marketing experience and a degree in Marketing or related field.
The predicted salary is between 36000 - 60000 £ per year.
Full‑time, hybrid role (2 days a week in Doncaster, South Yorkshire). Looking to make your mark in a growing, values‑led organisation? DSW has spent over 25 years helping organisations develop talent and achieve real impact through learning and assessment solutions. From managed learning services to bespoke programmes and apprenticeship assessments, we work across both public and private sectors to deliver meaningful outcomes.
We’re seeking a hands‑on Marketing Manager to take ownership of the full marketing mix and make a tangible difference. You’ll lead campaigns from start to finish, work closely with senior colleagues, and shape how our brand is seen in the market. From digital strategy and content to conferences, events and webinars, you’ll be at the heart of how we engage, attract and retain clients, with the freedom to introduce fresh ideas and see them through.
Responsibilities
- Inputting to the marketing strategy and translating it into clear, effective campaigns.
- Planning, running and optimising multi‑channel campaigns to drive awareness, engagement and lead generation.
- Managing DSW’s digital presence, including website content, email and social channels.
- Creating compelling content that supports sales and strengthens our positioning.
- Working closely with senior leaders to align marketing activity with business priorities.
- Identifying and securing PR opportunities, including thought leadership and speaking slots.
- Managing DSW’s presence at external events.
- Using insight, data and feedback to continually improve activity and customer experience.
- Keeping a close eye on market trends, competitors and opportunities for growth.
Qualifications
- At least 3 years’ B2B marketing experience.
- A strong track record of running successful campaigns.
- Proven experience of planning and delivering events, including conferences or exhibitions.
- Confidence working independently and influencing senior colleagues.
- Experience in the training, awarding, education or L&D sector is highly desirable.
- Degree in Marketing, Communications or a related discipline (or equivalent experience).
- Professional marketing qualifications (e.g. CIM) are a plus, but not essential.
Benefits
- Inclusion in the Annual Bonus scheme.
- Holiday entitlement of 23 days (plus bank holidays), rising to 27 days with long service.
- Holiday purchase scheme allowing you to buy extra days.
- Company pension with generous employer contribution.
- Group life cover.
Marketing Manager in Doncaster employer: DSW
DSW in Doncaster is an exceptional employer, offering a dynamic work environment where sales professionals can thrive in the apprenticeship sector. With a competitive salary starting at £29,000, performance-related bonuses, and ample opportunities for career advancement, DSW fosters a culture of growth and support, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Doncaster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DSW and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DSW are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DSW on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DSW. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Doncaster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DSW. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DSW:Show us that you’ve done your homework! In your application, briefly mention what you admire about DSW’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DSW
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DSW will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DSW, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
