At a Glance
- Tasks: Lead the transformation of the DS Smith website for EMEA markets, enhancing user experience and driving growth.
- Company: Join DS Smith, a global leader in sustainable packaging solutions with a collaborative culture.
- Benefits: Enjoy competitive salary, bonus, car allowance, 25 days holiday, and private medical insurance.
- Other info: Hybrid role based in London with excellent career development opportunities.
- Why this job: Make a real impact by shaping a high-traffic, customer-centric website that drives commercial success.
- Qualifications: Degree in relevant field, experience with Optimizely CMS, A/B testing, SEO, and analytics.
The predicted salary is between 59400 - 72600 £ per year.
As the EMEA Website Lead, you will be accountable for the strategic direction, operational management, and performance of the DS Smith website across all EMEA markets and language versions, ensuring a unified value proposition, customer offer, and user experience. This transformation-focused role drives a step-change in the DS Smith EMEA website by evolving it from a functional asset into a high-impact, customer-centric platform. A key part of this transformation is centralising website management processes to deliver greater efficiency, consistency, and effectiveness across all EMEA markets. This includes implementing streamlined governance, shared tools, and standardised workflows that enable faster execution, improved quality control, and a scalable digital ecosystem.
The role leads a team responsible for delivering a site that is fast, intuitive, and relevant - consistently reflecting DS Smith's brand promise, supporting lead generation and conversion, and enabling commercial growth.
Key Responsibilities
- Define a clear and compelling vision for the website's role in delivering business value, customer engagement, and measurable growth with priority customers such as 'whales' and 'most-wanted'.
- Build and maintain a strategic roadmap that prioritises enhancements in user experience, functionality, performance, and localization across all EMEA markets and language versions, ensuring the website consistently drives traffic, conversion, and commercial outcomes.
- Manage the website budget effectively, ensuring cost optimisation and alignment with strategic priorities, while securing senior management approval for key projects and investments.
- Lead the planning and execution of a structured website experimentation programme, including A/B testing and UX optimisation initiatives.
- Leverage analytics tools to track website performance, user behaviour, and engagement metrics, and implement continuous optimisation strategies.
- Drive SEO/GEO improvements focused on priority topics to enhance visibility, search rankings, and overall discoverability across all language versions.
- Maintain compliance with legal, regulatory, and accessibility requirements, including GDPR and any other relevant regulations.
- Lead the central website team (2 direct reports) responsible for UX, experimentation, and optimisation in line with the roadmap.
- Collaborate with key internal stakeholders and suppliers to ensure alignment and introduce new ways of working that improve efficiency and innovation across website initiatives.
About You
- A Degree or professional qualification in Business administration, Sales, Marketing, Communications, or other relevant field of study.
- Proficiency in using Optimizely CMS to create, edit, and publish multilingual content across regional websites.
- Experience with A/B testing frameworks and experimentation platforms to validate UX improvements and conversion strategies.
- Strong understanding of SEO best practices and web analytics tools (e.g. Google Analytics) to monitor and optimise website performance.
- Basic understanding of Dynamics 365 Marketing Forms.
- Knowledge of data privacy regulations (e.g. GDPR) and consent management for form submissions.
- Ability to define and track KPIs and interpret data to drive continuous improvement.
- Excellent English verbal and written communication skills, with sensitivity to the audience and medium in use.
- Demonstrated success in building a website from the ground up, including defining and delivering a compelling vision that aligns internal stakeholders and drives organisational momentum.
- Strong project management skills to oversee website updates, migrations, and other initiatives.
Benefits
- Competitive salary
- Discretionary bonus
- Car allowance
- 25 days holiday plus bank holidays
- Private Medical Insurance
- Pension scheme, life assurance and income protection
- Employee Assistance Programme
- Employee Discounts
- Cycle to work scheme
Location: London (Paddington) - hybrid
We are DS Smith, together with International Paper, we are a global leader in sustainable packaging solutions and other fibre-based products. We believe a better, more sustainable tomorrow is possible with the right people, who challenge and support one another to enact positive change. We employ more than 65,000 colleagues in North America and Europe, Middle East and Africa (EMEA), who are experts in innovation, manufacturing, design, sales, sustainability, supply chain, and much more. Together with our customers, we make the world safer and more productive, one sustainable packaging solution at a time. Become part of a world-leading organisation and do your best work with us!
Fair recruitment at DS Smith
To fulfil our purpose of redefining packaging for a changing world, we aim to build a diverse, motivated, and engaged workforce. Our goal is to create a culture of inclusion where everyone is treated fairly, differences are valued, and everyone has an equal opportunity.
EMEA Website Lead employer: dssmith
At DS Smith in Burscough, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through ongoing training opportunities and a focus on sustainability, making this role not just a job, but a meaningful career path in the high-speed conversion sector. Join us to be part of a team that values your contributions and supports your professional development while working with cutting-edge technology.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Website Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for dssmith and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like dssmith are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with dssmith on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at dssmith. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EMEA Website Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit dssmith. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of dssmith:Show us that you’ve done your homework! In your application, briefly mention what you admire about dssmith’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at dssmith
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at dssmith will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At dssmith, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
