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For Companies At a Glance
- Tasks: Lead global digital marketing strategy and transform the website ecosystem with AI-driven solutions.
- Company: Join a forward-thinking company at the forefront of B2B digital marketing innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Shape the future of digital marketing and make a significant impact on global brand positioning.
- Qualifications: 10+ years in digital marketing, with strong leadership and operational skills.
- Other info: Dynamic work environment with a focus on continuous improvement and innovation.
The predicted salary is between 54000 - 84000 £ per year.
Dss+ is seeking a strategic, hands-on Global Digital Marketing Leader to define and execute a modern, AI-enabled digital marketing vision at global scale. This role owns the end-to-end digital ecosystem: strategy, channels, websites, technology stack, data, UX, agencies, and performance. A core mandate of the role is to reshape the global website ecosystem, challenging existing functional and technical choices to ensure scalability, performance, and alignment with future business needs. The successful candidate will combine strong operational execution, people leadership, and a clear point of view on how AI is reshaping B2B digital marketing. They will actively challenge the status quo, modernize how digital marketing is delivered at dss+, and build a future-proof digital engine supporting brand positioning, demand generation, and revenue growth.
Key Responsibilities
- Strategy, Vision & Leadership
- Define and execute a global digital marketing strategy aligned with business priorities, growth targets, and brand positioning.
- Bring a clear vision of modern, AI-enabled digital marketing, translating emerging capabilities into practical, measurable impact.
- Lead, develop, and coach a global digital marketing team, setting high standards for execution, governance, and accountability.
- Challenge existing digital practices, operating models, and platform choices, proposing new approaches where they create clear value.
- Partner with regional marketing leaders to ensure global consistency while enabling strong local execution.
- Website & Digital Ecosystem Transformation
- Own and reshape the global website ecosystem, including multi-language and multi-region sites.
- Review, challenge, and evolve current functional and technical website choices (architecture, CMS, integrations, governance).
- Ensure websites support clear value propositions and brand positioning, demand generation and conversion, thought leadership distribution, SEO and Generative Engine Optimization (GEO) performance.
- Define a scalable, user-centric, and AI-compatible website roadmap in partnership with technology and product teams.
- Digital Channels & Integrated Campaigns
- Design and execute integrated, multi-channel digital campaigns across websites, marketing automation and email, SEO and GEO, paid media, social media, content and thought leadership.
- Optimize lead generation and conversion through data-driven testing, experimentation, and continuous improvement.
- Technology Stack & AI Enablement
- Own and evolve the global digital and marketing technology ecosystem, ensuring it is coherent and well-integrated, scalable across regions and businesses, AI-ready and future-proof.
- Lead technology decisions across CMS, marketing automation, analytics, and personalization platforms.
- Drive adoption of AI-powered capabilities across content creation, personalization, campaign optimization, and analytics.
- Bring hands-on experience with HubSpot and modern marketing automation platforms (e.g., Oracle Eloqua).
- Data, Analytics & Performance Management
- Define KPIs and success metrics for all digital initiatives, including websites and campaigns.
- Monitor ROI, pipeline contribution, and performance across channels and regions.
- Translate insights into clear, actionable recommendations, including UX, content, and platform improvements.
- Establish a performance-driven culture with transparent reporting to senior leadership.
- UX, UI & Digital Experience Leadership
- Ensure user-centric design principles are embedded across all digital platforms, especially the website ecosystem.
- Partner with product, technology, and design teams to integrate design thinking into digital experiences.
- Use behavioral and performance data to continuously improve usability, engagement, and conversion.
- Brand, Content & Visual Identity
- Partner with content and design teams to deliver compelling B2B thought leadership and digital assets.
- Ensure consistent messaging, positioning, and tone of voice across all digital touchpoints.
- Work closely with Global Content strategist and Graphic Design Lead to define the creative vision for websites, digital campaigns, social media, and multimedia content.
- Implement and enforce global visual identity guidelines across the digital ecosystem.
- Agency & Ecosystem Management
- Build and manage a high-performing ecosystem of digital agencies, technology vendors, and service providers.
- Actively challenge providers on strategy, execution quality, innovation, and ROI.
- Continuously evolve the ecosystem to support new capabilities, AI innovation, and scalability.
- Innovation & Continuous Improvement
- Stay ahead of digital, AI, and B2B marketing trends, translating innovation into concrete initiatives.
- Pilot new tools, formats, and approaches to improve engagement, efficiency, and pipeline contribution.
- Drive continuous improvement across platforms, processes, and ways of working.
Leadership & Interpersonal Background
- 10+ years of experience in digital marketing, including 5+ years in a B2B leadership role.
- Proven ability to lead and develop international, multicultural teams in matrixed environments.
- Strong service and business-support mindset, positioning digital marketing as an enabler for consulting and sales.
- Ability to challenge the status quo constructively and influence senior stakeholders with credibility.
- Excellent communication and stakeholder-management skills, translating complex topics into clear business value.
Technical Skills & Professional Background
- Proven experience defining and executing global digital and website ecosystem transformation strategies with measurable impact.
- Strong operational expertise managing complex, multi-channel digital programs end to end.
- Hands-on experience with HubSpot, marketing automation platforms (e.g., Oracle Eloqua), and CMS/DXP solutions (e.g., Optimizely).
- Solid understanding of SEO, GEO, paid media, social, content marketing, and data-driven UX optimization.
- Experience managing digital agencies and technology partners, with a focus on performance and ROI.
Global Digital Marketing Lead in London employer: DSS Sustainable Solutions
Contact Detail:
DSS Sustainable Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Digital Marketing Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing projects and achievements. This is your chance to demonstrate how you can reshape a digital ecosystem and drive results.
✨Tip Number 3
Prepare for interviews by researching the company’s current digital strategies. Be ready to discuss how you would challenge their status quo and implement AI-driven solutions. Tailor your responses to show you understand their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Global Digital Marketing Lead in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Global Digital Marketing Lead role. Highlight your experience in digital marketing, especially in B2B settings, and how you've successfully led teams and projects.
Showcase Your Vision: We want to see your strategic thinking! In your application, share your vision for modern, AI-enabled digital marketing. Discuss how you would approach reshaping a global website ecosystem and what innovative strategies you would implement.
Quantify Your Achievements: When detailing your past roles, use numbers to back up your successes. Whether it’s increased ROI, improved conversion rates, or successful campaign metrics, quantifying your achievements helps us see the impact you've made in previous positions.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at DSS Sustainable Solutions
✨Know Your Digital Marketing Inside Out
Make sure you’re well-versed in the latest trends and technologies in digital marketing, especially AI applications. Brush up on your knowledge of HubSpot and other marketing automation platforms, as well as SEO and GEO strategies. This will help you demonstrate your expertise and show that you can lead the digital marketing vision effectively.
✨Prepare to Challenge the Status Quo
Dss+ is looking for someone who can challenge existing practices and propose innovative solutions. Think about examples from your past experience where you’ve successfully implemented change or improved processes. Be ready to discuss these during the interview to showcase your strategic thinking and leadership skills.
✨Showcase Your Leadership Style
As a Global Digital Marketing Lead, you’ll need to lead and develop a diverse team. Prepare to talk about your leadership style and how you’ve motivated teams in the past. Share specific examples of how you’ve fostered collaboration and accountability within multicultural environments.
✨Align Your Vision with Business Goals
Understand the business priorities and growth targets of dss+. Be prepared to articulate how your digital marketing strategy aligns with these goals. Discuss how you would measure success and what KPIs you would set to ensure that the digital initiatives contribute to overall business performance.
