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For Companies At a Glance
- Tasks: Lead global digital marketing strategy and transform the website ecosystem with AI-driven solutions.
- Company: Join a forward-thinking company focused on innovation and digital excellence.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Shape the future of B2B marketing and make a real impact on a global scale.
- Qualifications: 10+ years in digital marketing with strong leadership and strategic skills.
- Other info: Dynamic environment with a focus on continuous improvement and innovation.
The predicted salary is between 72000 - 108000 £ per year.
Dss+ is seeking a strategic, hands-on Global Digital Marketing Leader to define and execute a modern, AI-enabled digital marketing vision at global scale. This role owns the end-to-end digital ecosystem: strategy, channels, websites, technology stack, data, UX, agencies, and performance. A core mandate of the role is to reshape the global website ecosystem, challenging existing functional and technical choices to ensure scalability, performance, and alignment with future business needs. The successful candidate will combine strong operational execution, people leadership, and a clear point of view on how AI is reshaping B2B digital marketing. They will actively challenge the status quo, modernize how digital marketing is delivered at dss+, and build a future-proof digital engine supporting brand positioning, demand generation, and revenue growth.
Key Responsibilities
- Strategy, Vision & Leadership
- Define and execute a global digital marketing strategy aligned with business priorities, growth targets, and brand positioning.
- Bring a clear vision of modern, AI-enabled digital marketing, translating emerging capabilities into practical, measurable impact.
- Lead, develop, and coach a global digital marketing team, setting high standards for execution, governance, and accountability.
- Challenge existing digital practices, operating models, and platform choices, proposing new approaches where they create clear value.
- Partner with regional marketing leaders to ensure global consistency while enabling strong local execution.
- Website & Digital Ecosystem Transformation
- Own and reshape the global website ecosystem, including multi-language and multi-region sites.
- Review, challenge, and evolve current functional and technical website choices (architecture, CMS, integrations, governance).
- Ensure websites support clear value propositions and brand positioning, demand generation and conversion, thought leadership distribution, SEO, and Generative Engine Optimization (GEO) performance.
- Define a scalable, user-centric, and AI-compatible website roadmap in partnership with technology and product teams.
- Digital Channels & Integrated Campaigns
- Design and execute integrated, multi-channel digital campaigns across websites, marketing automation and email, SEO and GEO, paid media, social media, content, and thought leadership.
- Optimize lead generation and conversion through data-driven testing, experimentation, and continuous improvement.
- Technology Stack & AI Enablement
- Own and evolve the global digital and marketing technology ecosystem, ensuring it is coherent and well-integrated, scalable across regions and businesses, and AI-ready and future-proof.
- Lead technology decisions across CMS, marketing automation, analytics, and personalization platforms.
- Drive adoption of AI-powered capabilities across content creation, personalization, campaign optimization, and analytics.
- Bring hands-on experience with HubSpot and modern marketing automation platforms (e.g., Oracle Eloqua).
- Data, Analytics & Performance Management
- Define KPIs and success metrics for all digital initiatives, including websites and campaigns.
- Monitor ROI, pipeline contribution, and performance across channels and regions.
- Translate insights into clear, actionable recommendations, including UX, content, and platform improvements.
- Establish a performance-driven culture with transparent reporting to senior leadership.
- UX, UI & Digital Experience Leadership
- Ensure user-centric design principles are embedded across all digital platforms, especially the website ecosystem.
- Partner with product, technology, and design teams to integrate design thinking into digital experiences.
- Use behavioral and performance data to continuously improve usability, engagement, and conversion.
- Brand, Content & Visual Identity
- Partner with content and design teams to deliver compelling B2B thought leadership and digital assets.
- Ensure consistent messaging, positioning, and tone of voice across all digital touchpoints.
- Work closely with Global Content strategist and Graphic Design Lead to define the creative vision for websites, digital campaigns, social media, and multimedia content.
- Implement and enforce global visual identity guidelines across the digital ecosystem.
- Agency & Ecosystem Management
- Build and manage a high-performing ecosystem of digital agencies, technology vendors, and service providers.
- Actively challenge providers on strategy, execution quality, innovation, and ROI.
- Continuously evolve the ecosystem to support new capabilities, AI innovation, and scalability.
- Innovation & Continuous Improvement
- Stay ahead of digital, AI, and B2B marketing trends, translating innovation into concrete initiatives.
- Pilot new tools, formats, and approaches to improve engagement, efficiency, and pipeline contribution.
- Drive continuous improvement across platforms, processes, and ways of working.
Leadership & Interpersonal Background
- 10+ years of experience in digital marketing, including 5+ years in a B2B leadership role.
- Proven ability to lead and develop international, multicultural teams in matrixed environments.
- Strong service and business-support mindset, positioning digital marketing as an enabler for consulting and sales.
- Ability to challenge the status quo constructively and influence senior stakeholders with credibility.
- Excellent communication and stakeholder-management skills, translating complex topics into clear business value.
Technical Skills & Professional Background
- Proven experience defining and executing global digital and website ecosystem transformation strategies with measurable impact.
- Strong operational expertise managing complex, multi-channel digital programs end to end.
- Hands-on experience with HubSpot, marketing automation platforms (e.g., Oracle Eloqua), and CMS/DXP solutions (e.g., Optimizely).
- Solid understanding of SEO, GEO, paid media, social, content marketing, and data-driven UX optimization.
- Experience managing digital agencies and technology partners, with a focus on performance and ROI.
Global Digital Marketing Lead in England employer: DSS Sustainable Solutions
Contact Detail:
DSS Sustainable Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Digital Marketing Lead in England
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We should be ready to discuss how our skills align with their goals, especially in digital marketing. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We need to nail those common questions and showcase our experience in digital marketing confidently.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows we’re genuinely interested and keeps us on their radar. Plus, it’s a great chance to reiterate why we’re the best fit for the role.
We think you need these skills to ace Global Digital Marketing Lead in England
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Global Digital Marketing Lead role. Highlight your experience with AI in digital marketing and how you've reshaped digital ecosystems in the past. We want to see how you can bring your unique skills to our team!
Showcase Your Leadership Skills: Since this role involves leading a global team, it's crucial to demonstrate your leadership experience. Share examples of how you've developed and coached teams, and how you've challenged the status quo in previous roles. We love seeing candidates who can inspire others!
Be Data-Driven: We’re all about data at StudySmarter! Make sure to include any metrics or KPIs that showcase your success in previous digital marketing campaigns. This will help us understand how you measure impact and drive performance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at DSS Sustainable Solutions
✨Know Your Digital Marketing Inside Out
Make sure you’re well-versed in the latest trends and technologies in digital marketing, especially AI applications. Be ready to discuss how you would reshape a global website ecosystem and challenge existing practices.
✨Showcase Your Leadership Skills
Prepare examples of how you've led and developed teams in previous roles. Highlight your ability to set high standards and foster a performance-driven culture, as this is crucial for the Global Digital Marketing Lead position.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to digital marketing. Be prepared to discuss how you’ve used data analytics to drive decisions and improve campaign performance in past roles.
✨Challenge the Status Quo
Think about ways you can propose new approaches to digital marketing that create clear value. During the interview, don’t hesitate to share innovative ideas on how to modernise digital marketing delivery at the company.
