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- Tasks: Build relationships and support customers in a dynamic field sales role.
- Company: Join DSL Group, the UK's top supplier of impulse promotional products.
- Benefits: Enjoy a competitive salary, company van, bonuses, and 30 days holiday.
- Other info: Autonomy, variety, and career growth in a supportive environment.
- Why this job: Make a real impact by enhancing customer experiences and product visibility.
- Qualifications: 3+ years in customer-facing roles and a full UK driving licence required.
The predicted salary is between 27000 - 27000 ÂŁ per year.
We’re recruiting for an exciting new role within our field sales team! DSL Group (Nottingham) Ltd is the UK’s leading supplier of impulse promotional products to forecourts, convenience stores, and independent retailers. We operate in a fast‑paced, customer‑first environment and pride ourselves on strong relationships, high service standards, and consistent nationwide coverage.
This role is about service, relationships, and in‑store execution, not aggressive sales targets. You’ll take ownership of a defined territory, acting as the face of DSL Group — supporting existing customers, ensuring our products are well presented, and identifying opportunities to grow each account through great service and merchandising. You’ll enjoy a varied, hands‑on role that gets you out on the road, working directly with customers and managing your own day‑to‑day activity.
Key Responsibilities- Customer Support & Account Management
- Visit existing customers to check stock levels, rotate products, and collect returns
- Build strong, long‑term relationships with store owners and staff
- Act as a trusted point of contact for customers in your region
- Merchandising & In‑Store Standards
- Ensure displays are clean, fully stocked, and professionally presented
- Maintain high standards that reflect DSL Group’s brand and values
- Identify gaps or opportunities to improve product visibility and range
- Route Management & Reporting
- Plan and manage your own daily routes efficiently
- Complete reporting and updates via tablet
- Represent DSL Group professionally at all times
- 3+ years’ experience in a customer‑facing role (field‑based or retail preferred)
- Full UK driving licence
- Confident communicator with strong interpersonal skills
- Organised, reliable, and self‑motivated
- Comfortable using basic IT systems (tablet, Microsoft Office)
- A proactive, problem‑solving approach with a strong customer focus
- ÂŁ27,000 basic salary + commission
- Company van, fuel card, tablet, and phone
- 30 days holiday including bank holidays
- Regular bonuses, incentives, and company social events
- Training and long‑term career development opportunities
- Staff discounts, company pension, and additional benefits
At DSL Group, we value integrity, reliability, and initiative. You’ll have autonomy in your role, variety in your day, and the backing of a supportive, growing business that puts customer service at the heart of everything we do. Interested? Apply now or message us directly to find out more.
Field Sales Representative in London employer: DSL Group
Contact Detail:
DSL Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Sales Representative in London
✨Tip Number 1
Get to know the company inside out! Research DSL Group, their products, and their values. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Field Sales Representative role.
✨Tip Number 3
Prepare for the interview by practising common questions related to customer service and relationship building. Think of examples from your past roles that highlight your skills in these areas.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the role and keeping you top of mind for the hiring team.
We think you need these skills to ace Field Sales Representative in London
Some tips for your application 🫡
Show Your Customer Focus: In your application, make sure to highlight your experience in customer-facing roles. We want to see how you've built relationships and provided excellent service in the past, as this is key for the Field Sales Representative role.
Be Organised and Reliable: Since you'll be managing your own routes and daily activities, it's important to demonstrate your organisational skills. Share examples of how you've successfully managed your time and responsibilities in previous jobs.
Communicate Clearly: Strong communication skills are a must for us. Use your application to showcase your ability to connect with people. Whether it’s through your writing style or the way you present your experiences, clarity is key!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process.
How to prepare for a job interview at DSL Group
✨Know Your Territory
Before the interview, research the specific areas you'll be covering as a Field Sales Representative. Familiarise yourself with the local stores, their needs, and how DSL Group's products can benefit them. This shows your commitment and understanding of the role.
✨Showcase Your Relationship Skills
Prepare examples from your past experiences where you've built strong relationships with customers. Highlight how you maintained those connections and resolved any issues. This will demonstrate your ability to act as a trusted point of contact for customers.
✨Demonstrate Your Organisational Skills
Be ready to discuss how you manage your time and plan your daily routes. Share specific tools or methods you use to stay organised and efficient. This is crucial for a role that requires self-management and effective route planning.
✨Emphasise Customer Service Focus
Prepare to talk about your approach to customer service. Think of instances where you went above and beyond to meet a customer's needs. This aligns perfectly with DSL Group's customer-first philosophy and will set you apart from other candidates.