At a Glance
- Tasks: Build relationships and support customers in a dynamic field sales role.
- Company: Join DSL Group, the UK's top supplier of impulse promotional products.
- Benefits: Enjoy a competitive salary, bonuses, company van, and 30 days holiday.
- Other info: Autonomy, training, and career growth in a supportive environment.
- Why this job: Make a real impact with customer service and enjoy variety in your day.
- Qualifications: 3+ years in a customer-facing role and a full UK driving licence.
The predicted salary is between 37125 - 45375 £ per year.
We’re recruiting for an exciting new role within our field sales team! DSL Group (Nottingham) Ltd is the UK’s leading supplier of impulse promotional products to forecourts, convenience stores, and independent retailers. We operate in a fast‑paced, customer‑first environment and pride ourselves on strong relationships, high service standards, and consistent nationwide coverage.
This role is about service, relationships, and in‑store execution, not aggressive sales targets. You’ll take ownership of a defined territory, acting as the face of DSL Group — supporting existing customers, ensuring our products are well presented, and identifying opportunities to grow each account through great service and merchandising. You’ll enjoy a varied, hands‑on role that gets you out on the road, working directly with customers and managing your own day‑to‑day activity.
Key Responsibilities
- Customer Support & Account Management
- Visit existing customers to check stock levels, rotate products, and collect returns
- Build strong, long‑term relationships with store owners and staff
- Act as a trusted point of contact for customers in your region
- Merchandising & In‑Store Standards
- Ensure displays are clean, fully stocked, and professionally presented
- Maintain high standards that reflect DSL Group’s brand and values
- Identify gaps or opportunities to improve product visibility and range
- Route Management & Reporting
- Plan and manage your own daily routes efficiently
- Complete reporting and updates via tablet
- Represent DSL Group professionally at all times
What we’re looking for
- 3+ years’ experience in a customer‑facing role (field‑based or retail preferred)
- Full UK driving licence
- Confident communicator with strong interpersonal skills
- Organised, reliable, and self‑motivated
- Comfortable using basic IT systems (tablet, Microsoft Office)
- A proactive, problem‑solving approach with a strong customer focus
What we offer
- £27,000 basic salary + commission
- Company van, fuel card, tablet, and phone
- 30 days holiday including bank holidays
- Regular bonuses, incentives, and company social events
- Training and long‑term career development opportunities
- Staff discounts, company pension, and additional benefits
At DSL Group, we value integrity, reliability, and initiative. You’ll have autonomy in your role, variety in your day, and the backing of a supportive, growing business that puts customer service at the heart of everything we do. Interested? Apply now or message us directly to find out more.
Field Sales Representative in Wembley employer: DSL Group
DSL Group (Nottingham) Ltd is an exceptional employer that prioritises integrity, reliability, and initiative, offering a supportive work environment where employees can thrive. With a focus on customer service, you will enjoy autonomy in your role, a competitive salary with commission, and numerous benefits including training and career development opportunities. Located in Nottingham, the company fosters a vibrant work culture with regular social events and a strong emphasis on building long-term relationships with customers.
StudySmarter Expert Advice🤫
We think this is how you could land Field Sales Representative in Wembley
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to DSL Group as a field sales pro!
✨Scout Out the Competition
Research potential competitors for DSL Group and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up DSL Group’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Field Sales Representative in Wembley
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at DSL Group, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at DSL Group, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at DSL Group.
How to prepare for a job interview at DSL Group
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that DSL Group offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in DSL Group but also helps you get a feel for whether you’d thrive in that environment.
