At a Glance
- Tasks: Lead product marketing strategies for innovative home appliances and drive consumer-led growth.
- Company: Join a leading global consumer products organisation with a focus on innovation.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborate with cross-functional teams and mentor future marketing talent.
- Why this job: Shape the future of home appliances and make a real impact in consumers' lives.
- Qualifications: 10+ years in product marketing with a passion for innovation and consumer insights.
The predicted salary is between 90000 - 110000 £ per year.
Reference
- PR/ _
- Director of Product Marketing, Home Category (Garment Care & Steamers)
- About the Opportunity
A leading global consumer products organization is seeking a Director of Product Marketing to lead strategic growth and innovation across its Garment Care & Steamers portfolio.
This individual will play a critical role in shaping category strategy, driving consumer-led innovation, accelerating digital growth, and delivering market-leading products that strengthen brand leadership in the home appliance space.
This is a highly visible position that partners closely with Product Development, Consumer Insights, Sales, e Commerce, Engineering, Brand Marketing, and Executive Leadership to identify emerging trends, develop breakthrough products, and execute winning go-to-market strategies.
The ideal candidate combines strong consumer product marketing expertise with a passion for innovation, category management, and commercial excellence.
Experience revitalizing or transforming product categories through innovation and digital-first initiatives is highly valued.
Key Responsibilities
- Category Leadership & Strategy
- Develop and execute the long-term growth strategy for the Garment Care & Steamers portfolio.
- Identify whitespace opportunities, emerging consumer trends, and competitive threats within the category.
- Build and manage a multi-year innovation roadmap aligned with business objectives and consumer needs.
- Drive category expansion through new product introductions, portfolio optimization, and strategic market positioning.
- Consumer-First Innovation
- Champion a consumer-centric approach across all product and marketing decisions.
- Leverage consumer insights, market research, and trend analysis to identify unmet needs and future opportunities.
- Translate consumer needs into compelling product concepts and business cases.
- Partner with Insights and R&D teams to ensure innovations address meaningful consumer pain points.
- Product Marketing & Go-to-Market Execution
- Lead end-to-end commercialization strategies for new product launches.
- Define value propositions, product positioning, pricing strategy, and messaging architecture.
- Develop integrated launch plans across retail, e Commerce, digital, and omnichannel environments.
- Ensure all marketing initiatives are aligned with brand strategy and category objectives.
- Digital & e Commerce Growth
- Drive digital-first product strategies designed to win within online marketplaces and direct-to-consumer channels.
- Analyze digital consumer behavior and market trends to optimize product portfolios.
- Collaborate with e Commerce teams to enhance product discoverability, conversion, and online content performance.
- Monitor marketplace dynamics and competitive activity to inform business strategies.
- Cross-Functional Leadership
- Serve as the strategic link between Product Development, Engineering, Sales, Supply Chain, Consumer Insights, and Marketing teams.
- Influence senior leadership through data-driven recommendations and business cases.
- Lead cross-functional teams through innovation, commercialization, and lifecycle management processes.
- Mentor and develop product marketing talent within the organization.
Qualifications
- Bachelor's degree required; MBA preferred.
- 10+ years of progressive experience in Product Marketing, Category Management, Innovation, Brand Management, or General Management within consumer products.
- Proven success leading consumer product categories from strategy through commercialization.
- Experience developing and launching innovative consumer products that deliver measurable business growth.
- Demonstrated ability to identify and capitalize on consumer and market trends.
- Strong background partnering with Product Development and Engineering functions.
- Experience within home appliances, household products, consumer electronics, personal care, beauty appliances, kitchen products, or adjacent consumer categories preferred.
- Strong analytical, financial, and strategic planning capabilities.
- Exceptional communication, leadership, and stakeholder management skills.
Director of Product Marketing - Home Category in Lincoln employer: DSJ Global
As an Applications Specialist with our client, you will join a dynamic team that values innovation and collaboration, providing you with the opportunity to make a significant impact in the pulp, paper, and packaging industries. The company fosters a supportive work culture that prioritises employee growth through continuous learning and development, while also offering competitive compensation and a comprehensive benefits package. With a remote position based in the Northeast U.S., you will enjoy the flexibility of working from home while engaging with key customers and driving their success.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Product Marketing - Home Category in Lincoln
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DSJ Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DSJ Global are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DSJ Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DSJ Global. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Product Marketing - Home Category in Lincoln
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DSJ Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DSJ Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about DSJ Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DSJ Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DSJ Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DSJ Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
