Overview
As Director of Product Marketing for Garment Care & Steamers, you will shape category strategy and drive consumer-led growth in a global home appliance portfolio. You will work closely with product, insights, sales, and brand leadership to identify trends, develop breakthrough products, and craft winning go-to-market plans. This role combines category leadership with innovation and digital-first execution to strengthen brand leadership. You will influence senior leadership and mentor a cross-functional marketing team, delivering impact through customer-centric product concepts and measurable business growth.
Responsibilities
- Develop long-term growth strategy for Garment Care & Steamers portfolio
- Identify whitespace, trends, and competitive threats within the category
- Build and manage a multi-year innovation roadmap aligned with objectives
- Drive category expansion through new product introductions and portfolio optimization
- Champion a consumer-centric approach across product and marketing decisions
- Leverage insights, research, and trend analysis to identify unmet needs
- Translate consumer needs into product concepts and business cases
- Collaborate with Insights and R&D to address pain points
- Lead end-to-end commercialization strategies for launches
- Define value propositions, positioning, pricing, and messaging
- Develop integrated launch plans across retail, eCommerce, and omnichannel
- Ensure marketing aligns with brand strategy and category objectives
- Drive digital-first product strategies for online marketplaces and DTC
- Analyze digital behavior and market trends to optimize portfolios
- Collaborate with eCommerce to enhance discoverability and content
- Monitor marketplace dynamics to inform strategies
- Serve as strategic link between Product Development, Engineering, Sales, Supply Chain, Insights, and Marketing
- Influence senior leadership with data-driven recommendations
- Lead cross-functional teams through innovation and lifecycle management
- Mentor and develop product marketing talent
Key requirements
- Bachelor's degree in a relevant field; MBA preferred
- 10+ years in Product Marketing, Category Management, Innovation, Brand Management, or General Management within consumer products
- Proven success leading consumer product categories from strategy to commercialization
- Experience launching innovative products with measurable growth
- Ability to identify and capitalize on consumer and market trends
- Strong background partnering with Product Development and Engineering
- Experience in home appliances or adjacent consumer categories preferred
- Strong analytical, financial, and strategic planning capabilities
- Exceptional communication, leadership, and stakeholder management skills
- exceptional communication
- leadership
- stakeholder management
- analytical
- financial
- strategic planning
Director of Product Marketing - Home Category employer: DSJ Global
As an Applications Specialist with our client, you will join a dynamic team that values innovation and collaboration, providing you with the opportunity to make a significant impact in the pulp, paper, and packaging industries. The company fosters a supportive work culture that prioritises employee growth through continuous learning and development, while also offering competitive compensation and a comprehensive benefits package. With a remote position based in the Northeast U.S., you will enjoy the flexibility of working from home while engaging with key customers and driving their success.
