Head of Public Relations

We are seeking an entrepreneurial, commercially minded Head of PR to lead the development and growth of our client's growing PR division.

This is a unique opportunity for an experienced PR leader to build a high-performing department within an established fashion agency, shaping strategy, driving new business, and delivering exceptional results for a portfolio of luxury fashion clients.

The successful candidate will be both a strategic leader and hands‑on operator, capable of creating and executing impactful PR campaigns while building the infrastructure, team, processes and client base required to scale the division into a significant revenue‑generating part of the business.

Key Responsibilities

• Develop and execute a long‑term vision and growth strategy for the PR division.
• Build, structure and lead the PR team, including recruitment, training and performance management.
• Establish operational processes, reporting frameworks and best practices to support sustainable growth.
• Work closely with agency leadership to identify opportunities for expansion and service development.
• Lead the development and execution of integrated PR strategies across fashion, luxury, beauty and lifestyle accounts.
• Provide senior counsel to clients on brand positioning, communications strategy, reputation management and industry opportunities.
• Oversee campaign planning, media relations, events, influencer engagement and thought leadership initiatives.
• Ensure consistently high standards of client service, communication and campaign delivery.
• New Business & Revenue Generation
• Drive new business activity, including prospecting, pitching and proposal development.
• Leverage industry relationships to generate opportunities and expand the agency's client portfolio.
• Identify cross‑selling opportunities across the wider agency offering.
• Take ownership of divisional revenue targets, profitability and growth objectives.
• Media & Industry Relationships
• Build and maintain strong relationships with key fashion, lifestyle, luxury and consumer media.
• Develop strategic partnerships with industry stakeholders, influencers, talent and brand collaborators.
• Stay ahead of industry trends, media shifts and emerging communications opportunities.
• Commercial Management
• Manage budgets, forecasting and resource planning for the division.
• Monitor performance against KPIs and growth targets.
• Ensure campaigns deliver measurable impact and commercial value for clients.

Requirements

• 8+ years' experience in fashion, luxury, beauty or lifestyle PR, with significant agency experience.
• Proven experience leading teams and managing high‑profile client relationships.
• Strong track record of winning new business and growing revenue.
• Established network of media, industry and influencer contacts.
• Excellent strategic thinking, communication and presentation skills.
• Demonstrated ability to build processes, teams and scalable operations.
• Experience launching or scaling a PR department, agency division or business unit.
• Strong understanding of influencer marketing, social media and integrated communications.
• Experience working across international markets.
• Commercial and financial management experience.
• Personal Attributes
• Entrepreneurial mindset with a passion for building and growing businesses.
• Highly motivated, ambitious and results‑driven.
• Strategic thinker with strong execution capabilities.
• Natural relationship builder and confident communicator.
• Adaptable, collaborative and solutions‑focused.
• Passionate about fashion, culture, media and brand storytelling.

This role offers hybrid working from their Central London office, with 1 day of remote working per week.

The role will also offer a generous profit share scheme and an employee ownership scheme, providing great financial incentive.

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