At a Glance
- Tasks: Create engaging marketing content and manage our asset library to excite our audience.
- Company: Join a dynamic packaging division focused on brand engagement and innovation.
- Benefits: Enjoy a competitive salary, discretionary bonus, and 25 days holiday.
- Other info: Opportunity to work with new technologies and develop your design skills.
- Why this job: Be a brand guardian and tell compelling stories that resonate with customers.
- Qualifications: Strong project management skills and creativity in storytelling are essential.
The predicted salary is between 38000 - 40000 £ per year.
We are currently looking for a Marketing Content Specialist to join our Packaging Division and generate exciting and relevant content for the Marketing department that brings to life our Value Proposition and capabilities driving brand engagement and differentiation. This role will report into the Divisional Campaign Marketing Manager, aligning closely with campaign and marketing priorities across the division.
Key Responsibilities
- Create content to fulfil the Marketing communication calendar needs, working in close collaboration with the Marketing Managers in the Division.
- Combine market trends and insights with our offer and portfolio to bring to life compelling stories about how we address our customers' needs.
- Identify new and relevant formats to excite and engage our target audience.
- Manage and maintain the central marketing asset library within Optimizely, ensuring all content is well organised, up to date, and easy to access.
- Continuously improve the asset library experience, ensuring it is intuitive, efficient, and supports colleagues in finding the right content quickly.
- Together with the Marketing & Communications manager, identify the correct content strategy for the different channels aligned to the customer journey and specific touchpoints.
- Design and build CRM email communications to support marketing initiatives, campaigns, and customer lifecycle activity.
- Support the delivery of strategic innovations to market by working closely with product managers to understand product gate stages, and develop effective sales enablement materials (including brochures, one-pagers, and digital content) alongside compelling value propositions.
- Apply brand guidelines consistently across all communications, ensuring a high standard of execution and attention to detail.
- Act as a brand guardian, ensuring all creative work reflects the company’s tone, positioning, and value.
About You
- Strong project management skills with internal stakeholders and external agencies.
- Fluent in English, any other European languages are a plus.
- Excellent written and spoken communication skills.
- Creativity with the ability to tell a story, putting pictures and words to inform and engage the target audience.
- Curiosity about new technologies and tools to bring to life visuals and provide interaction.
- Technical skills in Design software to create product mockups, as well as video editing.
Benefits
- Competitive salary
- Discretionary bonus
- 25 days holiday plus
Marketing Content Specialist employer: DS Smith
Join our dynamic Packaging Division as a Marketing Content Specialist, where creativity meets collaboration in a vibrant work culture. We offer competitive salaries, a discretionary bonus, and generous holiday allowances, all while fostering employee growth through continuous learning and innovative projects. Located in a thriving environment, our company prioritises brand engagement and differentiation, making it an exciting place for those looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Content Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DS Smith and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DS Smith are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DS Smith on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DS Smith. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Content Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DS Smith. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DS Smith:Show us that you’ve done your homework! In your application, briefly mention what you admire about DS Smith’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DS Smith
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DS Smith will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DS Smith, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
