At a Glance
- Tasks: Create and optimise the EMEA website for a seamless user experience.
- Company: Join a leading company focused on digital innovation and user engagement.
- Benefits: Flexible working hours, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and innovation.
- Why this job: Make a real impact on user experience across multiple markets and languages.
- Qualifications: Degree in relevant field and experience in digital marketing or website coordination.
The predicted salary is between 36000 - 60000 £ per year.
The EMEA Website Specialist is responsible for the creation, maintenance, and continuous improvement of the main DS Smith EMEA website, ensuring a consistent, high-performing, and user-centric digital experience. For local market websites, the role will work closely with EMEA Website Coordinators to support implementation and ensure alignment with the overall website strategy and user experience standards. Success in this position depends on the ability to collaborate effectively with central and sub-regional marketing teams, the EMEA Communications team, UX designers, developers, and external partners.
The role is accountable for designing and running UX experiments such as A/B testing and user behaviour analysis, turning insights into actionable improvements across the EMEA website and local sites. It also involves maintaining the structural integrity of the website as new content is deployed, ensuring consistency in design, navigation, and performance across all language versions. In addition, the role will oversee the management and optimisation of website enquiry forms, ensuring they are user-friendly, compliant, and effectively support lead generation and customer engagement.
Responsibilities- Create, update, and optimise website pages across EMEA, ensuring all content adheres to brand and accessibility standards.
- Implement SEO best practices to improve organic visibility for EMEA website.
- Implement general enquiry CRM form and related workflows for EMEA website.
- Maintain the structural integrity and consistency of the website as new content is added.
- Collaborate with content and design teams to ensure seamless integration of new assets.
- Design and run A/B and multivariate tests to evaluate user experience improvements.
- Analyse test results and user behaviour data to generate actionable insights.
- Recommend and implement UX enhancements across all market websites.
- Support website lead and broader digital team in developing business cases for experimentation.
- Leverage analytics tools to track website performance, user behaviour, and engagement metrics, and implement continuous optimisation strategies that improve conversion and growth.
- Drive SEO improvements focused on priority topics to enhance visibility, search rankings, and overall discoverability across all language versions.
- Use analytics tools to track website performance, user journeys, and conversion metrics.
- Identify and address technical or content-related issues impacting performance.
- A Degree or professional qualification in Business administration, Sales, Marketing, Communications, or other relevant field of study.
- Background in website coordination, digital marketing, or content operations within a multi-market or matrixed organisation.
- Experience in interpreting website performance data and providing actionable insights for continuous improvement.
- Experience in creating, configuring, and maintaining web forms, with a solid understanding of form tracking, conversion optimisation, and integration with CRM or marketing automation platforms.
- Skilled in using tools such as Google Analytics 4 (GA4), Hotjar, or similar platforms to monitor user behaviour and site performance.
- Advanced understanding of HTML/CSS for troubleshooting and making minor content adjustments.
- Advanced understanding of Dynamics 365 Marketing Forms - able to create, edit and manage form workflow based on requirements.
- Excellent English verbal and written communication skills.
EMEA Website Specialist in City of Westminster employer: DS Smith
At DS Smith, we pride ourselves on being an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation. As an EMEA Website Specialist, you will benefit from a culture that values continuous improvement and professional growth, with access to cutting-edge tools and resources to enhance your skills. Our commitment to employee development, coupled with a focus on user-centric digital experiences, makes DS Smith a rewarding place to build your career in the heart of the EMEA region.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Website Specialist in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and projects related to website management and UX design. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its website. Understand their current digital strategy and think of ways you could contribute to improving user experience. Tailor your answers to show how you can add value.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace EMEA Website Specialist in City of Westminster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the EMEA Website Specialist role. Highlight your experience in website coordination and digital marketing, and don’t forget to mention any relevant tools you’ve used like Google Analytics or Hotjar.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about creating user-centric digital experiences and how your skills align with the responsibilities outlined in the job description.
Showcase Your Analytical Skills:Since this role involves analysing user behaviour and website performance, be sure to include examples of how you've used data to drive improvements in past projects. Numbers speak louder than words!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at DS Smith
✨Know Your Website Stuff
Make sure you brush up on your knowledge of website management and digital marketing. Familiarise yourself with the latest trends in UX design, SEO best practices, and analytics tools like Google Analytics 4. Being able to discuss these topics confidently will show that you're serious about the role.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, be prepared to share examples of how you've successfully collaborated in the past. Think about specific projects where you worked with designers, developers, or marketing teams, and highlight your ability to communicate effectively and drive results together.
✨Prepare for A/B Testing Questions
Given the focus on UX experiments, you should be ready to discuss your experience with A/B testing and user behaviour analysis. Have a couple of examples ready where you designed tests, analysed results, and implemented changes based on insights. This will demonstrate your analytical skills and understanding of user-centric design.
✨Be Ready to Discuss Metrics
Understanding website performance metrics is crucial for this role. Be prepared to talk about how you've used analytics tools to track user journeys and conversion rates in previous positions. Highlight any specific improvements you made based on data analysis, as this will show your ability to drive continuous optimisation.
