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- Tasks: Lead and evolve the DS Smith brand across all channels and touchpoints.
- Company: Join DS Smith, a global leader in sustainable packaging solutions.
- Benefits: Competitive salary, car allowance, 25 days holiday, and private medical insurance.
- Why this job: Make a real impact on brand visibility and reputation in a purpose-driven environment.
- Qualifications: Experience in brand marketing, strategic messaging, and multi-channel campaigns.
- Other info: Hybrid role in London with a focus on diversity and inclusion.
The predicted salary is between 50000 - 60000 £ per year.
About Us
We are DS Smith, and together with International Paper, we are a global leader in sustainable packaging solutions and other fibre-based products. We believe a better, more sustainable tomorrow is possible with the right people, who challenge and support one another to enact positive change. We employ more than 65,000 colleagues in North America and Europe, Middle East and Africa (EMEA), who are experts in innovation, manufacturing, design, sales, sustainability, supply chain, and much more. Together with our customers, we make the world safer and more productive, one sustainable packaging solution at a time. Become part of a world-leading organisation and do your best work with us!
About The Role
We have a fantastic opportunity for an experienced Brand Communications Manager to join our EMEA marketing team in the Packaging Division. This role will require the individual to lead, govern, and evolve the DS Smith brand across corporate, product and customer touchpoints, ensuring a cohesive, compelling and market relevant brand presence during a strategically significant period for the organisation.
Once in role, you will own the brand framework and brand architecture, ensuring clarity and consistency across all channels, markets and stakeholder groups. A key part of delivery will be partnering closely with senior corporate personnel and functions (Corporate Affairs, Investor Relations, HR, Legal), as well as Strategic Marketing, Product Marketing, Innovation, and Sales teams, to define and embed a strategic brand narrative that strengthens the DS Smith value proposition and supports business growth.
If you are a strategic communicator with a passion for brand excellence, and have the drive and determination to lead and enhance brand visibility and reputation, this role offers the scope, influence and challenge you're looking for!
Key Responsibilities
- Own and evolve DS Smith's strategic brand framework, communication narrative and architecture across divisions, regions, and functions.
- Establish and enforce clear governance processes enabling compliant brand adoption across the business, and across all channels.
- Support leadership and internal functions in representing the brand with accuracy, clarity and consistency.
- Develop and activate multi-channel brand campaigns, aligned to the brand and commercial priorities.
- Work with Strategic Marketing, Customer Experience, and Innovation teams to ensure category, product and solution narratives are consistently articulated throughout the customer journey.
- Partner with corporate functions (Corporate Affairs/ HR) to ensure alignment between corporate messaging, reputation-building activity, and brand strategy frameworks.
- Collaborate with cross-functional teams to develop cohesive multichannel content and campaigns that reflect the full brand ecosystem.
- Ensure all brand communications reinforce DS Smith's differentiation, reputation, and long-term strategic positioning.
- Provide strategic brand input into major initiatives including corporate announcements, innovation launches, customer programmes, and employer brand activity.
- Monitor the DS Smith brand's perception and messaging effectiveness, using insights to refine and evolve the strategy.
- Act as a trusted advisor to senior stakeholders across corporate, commercial, and technical teams on Brand strategy and implementation.
About You
- Previous experience in a brand focused marketing or communications role, with a solid background in corporate brand management and strategic messaging.
- Proven experience delivering multi-channel product and customer level brand campaigns.
- Ability to influence senior stakeholders and navigate cross-functional environments in large organisations.
- Expert understanding of brand governance, narrative development, and brand architecture frameworks.
- Skilled in managing multiple concurrent brand initiatives, with high attention to detail and strategic oversight.
- Excellent written and verbal communication skills, including the ability to simplify complex information.
- Passionate about protecting, strengthening, and evolving a purpose driven B2B brand.
Benefits
- Competitive salary
- Car allowance
- 25 days holiday plus bank holidays
- Private Medical Insurance
- Pension scheme, life assurance and income protection
- Employee Assistance Programme
- Employee Discounts
- Cycle to work scheme
Location: UK/ London (Paddington) hybrid
To fulfil our company mission and vision, we aim to build a diverse, motivated, and engaged workforce. Our goal is to create a culture of inclusion where everyone is treated fairly, differences are valued, and everyone has an equal opportunity to succeed. Our people come from diverse backgrounds, bring different perspectives, ideas and experiences to generate unique solutions focused on present and future sustainability challenges. We welcome all candidates to apply, even those not meeting all criteria.
Brand Communications Manager - 12 months FTC employer: DS Smith Packaging Limited
Contact Detail:
DS Smith Packaging Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Communications Manager - 12 months FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brand values. Understand their mission and how your skills align with their goals. This will help you stand out as a candidate who truly gets what they're about.
✨Tip Number 3
Showcase your creativity! If you're applying for a role like Brand Communications Manager, think about how you can present your ideas in a unique way. Maybe create a mini portfolio or a presentation that highlights your past successes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at DS Smith.
We think you need these skills to ace Brand Communications Manager - 12 months FTC
Some tips for your application 🫡
Show Your Passion for Branding: When you're writing your application, let your enthusiasm for brand excellence shine through! We want to see how your experience aligns with our mission to strengthen and evolve the DS Smith brand.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experiences that match the job description. We love seeing how you can bring your unique skills to our team!
Be Clear and Concise: In your written application, clarity is key! Use straightforward language to convey your ideas and ensure your communication skills stand out. We appreciate a well-structured application that gets straight to the point.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with DS Smith.
How to prepare for a job interview at DS Smith Packaging Limited
✨Know the Brand Inside Out
Before your interview, dive deep into DS Smith's brand values and recent initiatives. Understand their commitment to sustainability and how they position themselves in the market. This knowledge will help you articulate how your experience aligns with their mission.
✨Prepare Your Success Stories
Think of specific examples from your past roles where you've successfully managed brand communications or campaigns. Be ready to discuss how you influenced stakeholders and navigated cross-functional teams, as this is crucial for the role.
✨Showcase Your Strategic Thinking
During the interview, demonstrate your ability to develop and implement strategic brand narratives. Discuss how you've used insights to refine brand strategies in the past, and be prepared to share your thoughts on potential improvements for DS Smith's brand presence.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the company. Inquire about their current brand challenges or upcoming initiatives. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values.