At a Glance
- Tasks: Drive global engagement through innovative email and SMS marketing campaigns.
- Company: Join Dryrobe®, a brand passionate about outdoor lifestyles and high-performance apparel.
- Benefits: Enjoy a competitive salary, hybrid working options, and a supportive team environment.
- Other info: Based in beautiful North Devon with opportunities for career growth.
- Why this job: Make a real impact on customer engagement while promoting an active lifestyle.
- Qualifications: Experience in email marketing, data analysis, and strong communication skills required.
The predicted salary is between 35000 - 45000 £ per year.
Are you a data-driven strategist who lives and breathes email marketing? Ready to drive global engagement and growth for an internationally recognised brand? We’re looking for a talented Email Marketing Manager to join our dynamic team on a 1-year fixed-term basis (maternity cover). You’ll play a pivotal role in driving our global customer engagement and revenue growth, utilising your expertise to help us scale in the UK and expand into new territories worldwide.
Working cross-functionally with our Design, E-commerce, and Commercial teams, you'll develop, implement, and scale high-performance email and SMS marketing campaigns across both D2C and B2B markets. This is an exciting opportunity to deliver a best-in-class content strategy, ensuring our brand voice remains authentic across all global digital touch points.
What you’ll be doing:
- Campaign management: Developing, implementing, and scaling high-performance email and SMS marketing campaigns across global D2C and B2B markets.
- Lifecycle automation: Architecting advanced lifecycle automations and customer journeys to maximise lifetime value and continuously optimise the user experience.
- Testing and optimisation: Leading a rigorous A/B testing framework and content strategy to constantly improve open rates, click-through rates, and conversions.
- Data segmentation: Implementing deep database segmentation to deliver highly targeted, relevant, and personalised messaging to our global audience.
- Cross-functional collaboration: Partnering with the Design, E-commerce, and Commercial teams to align email campaigns with broader brand strategies and product launches.
- Performance tracking: Analysing and reporting on key email metrics and deliverability, leveraging data to uncover insights and build meaningful customer experiences.
About you:
You are a results-driven marketer with proven experience managing end-to-end email and SMS marketing campaigns. You possess deep knowledge of database segmentation, advanced lifecycle automations, and rigorous A/B testing methodologies, with a sharp eye for analysing data to optimise performance. Excellent communication skills are essential, alongside the ability to collaborate effectively across teams while keeping the brand’s voice authentic and impactful. Ideally, you have a genuine passion for getting active outdoors, allowing you to naturally connect with our community and lifestyle.
About Dryrobe®:
Dryrobe® is all about people making the most of their time outdoors and leading a healthy, active lifestyle. We design the world’s warmest, most versatile high-performance apparel, which is used across many outdoor activities, including surfing, swimming, triathlon, and family adventures. We are based in beautiful North Devon and encourage our staff to get out there and take advantage of the awesome activities on our doorstep.
Location: Office-based, Braunton, North Devon. (After an initial induction and training period, hybrid working will be considered).
Job type: Full-time, 1-year fixed-term contract (Maternity cover).
Hours: Monday to Thursday, 9am - 4:30pm and Friday, 8:30am - 3:30pm.
Email Marketing Manager (Maternity Cover) in Braunton employer: dryrobe
At Dryrobe®, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions collaboration and creativity. Nestled in the stunning North Devon, our team enjoys the unique advantage of working in an area rich with outdoor activities, promoting a healthy work-life balance. With a strong focus on employee growth and development, we empower our staff to thrive both personally and professionally while contributing to our mission of inspiring an active lifestyle.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Manager (Maternity Cover) in Braunton
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for an Email Marketing Manager role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns, A/B testing results, and any data-driven strategies you've implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of lifecycle automations and database segmentation. Be ready to discuss how you've used these techniques to drive engagement and growth in previous roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Dryrobe®.
We think you need these skills to ace Email Marketing Manager (Maternity Cover) in Braunton
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for email marketing shine through! We want to see that you live and breathe this stuff, so share your experiences and what excites you about the role.
Be Data-Driven:Since we're all about data at StudySmarter, make sure to highlight your experience with metrics and analytics. Talk about how you've used data to drive decisions in your past campaigns – we love a good success story!
Tailor Your Application:Don’t just send a generic application our way. Take the time to tailor your CV and cover letter to match the job description. Show us how your skills align with what we're looking for, especially in campaign management and cross-functional collaboration.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at dryrobe
✨Know Your Metrics
As an Email Marketing Manager, you'll need to demonstrate your understanding of key metrics like open rates, click-through rates, and conversions. Brush up on your data analysis skills and be ready to discuss how you've used these metrics to optimise campaigns in the past.
✨Showcase Your Campaigns
Prepare a portfolio of successful email and SMS marketing campaigns you've managed. Highlight your role in developing, implementing, and scaling these campaigns, especially any that involved lifecycle automation or A/B testing. This will show your practical experience and strategic thinking.
✨Collaboration is Key
Since this role involves working cross-functionally, think of examples where you've successfully collaborated with design, e-commerce, or commercial teams. Be ready to discuss how you aligned email strategies with broader brand goals and product launches.
✨Passion for the Brand
Dryrobe® values a genuine passion for outdoor activities. Be prepared to share your own experiences and how they connect with the brand's ethos. This personal touch can make a big difference in showing your fit for the company culture.
