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- Tasks: Create engaging social media content and connect with our vibrant community.
- Company: Join Dryrobe Ltd, a leader in outdoor gear based in stunning North Devon.
- Benefits: Enjoy a full-time role with flexible working options and a supportive team.
- Why this job: Be the voice of our brand and inspire others to embrace the outdoors.
- Qualifications: Strong copywriting skills and a passion for social media and outdoor sports.
- Other info: Opportunity for career growth in a dynamic and creative environment.
The predicted salary is between 30000 - 42000 ÂŁ per year.
Join to apply for the Social Media Creative role at Dryrobe Ltd. Are you a storyteller who lives and breathes social media? We’re looking for a talented Social Media Creative to join our team. You’ll play a pivotal role in executing day-to-day content creation and community engagement, ensuring our social channels are populated with engaging content that aligns perfectly with our brand.
About Dryrobe®: At Dryrobe®, we’re all about helping people get out there and make the most of their time outdoors, connecting them with nature. We are the creators of the original outdoor changing robe and our products are used for a range of activities on the shoreline and beyond; including surfing, swimming and paddle sports. We are based in beautiful North Devon and encourage our staff to take advantage of the awesome activities on our doorstep.
Job summary: You’ll combine copywriting, video editing, and direct community interaction to maintain the brand’s presence across all digital touchpoints:
- Drafting high-quality social post copy across all platforms, ensuring alignment with brand tone of voice and campaign objectives.
- Editing and producing engaging short‑form video content (primarily Reels and TikToks) to drive reach and engagement.
- Acting as the voice of the brand online by responding to comments and DMs daily across all channels, including Instagram, Facebook, TikTok, X, Threads, YouTube, and LinkedIn.
- Writing and uploading SEO‑optimised blog content for the Dryrobe® website, including conducting engaging interviews with brand ambassadors and partners.
- Proactively generating creative ideas for organic social posts and broader social media campaigns.
- Managing our Pinterest channel, including the creation of bespoke graphics and pins.
- Attending Dryrobe® sponsored events and brand activations to produce immediate event coverage, such as Stories and on‑location interviews.
- Interpreting basic social media metrics (engagement rate, reach, etc.) to report on performance.
About you: You possess strong copywriting skills with the ability to adapt your tone for different formats, from punchy social captions to longer‑form blog articles. You have a deep practical knowledge of social platform features, best practices, trends, and algorithms, alongside proficiency with mobile‑first video editing tools (e.g., CapCut) or desktop software (e.g., Premiere Pro). Experience managing online communities is essential, and you should be comfortable engaging with user‑generated content in a professional capacity. Ideally, you have a genuine passion for outdoor sports and an awareness of sustainability issues, allowing you to authentically connect with our community.
Location: Office‑based, however, after initial training and induction into the company, we would consider hybrid working. Our office is based at Dryrobe® HQ, Braunton, North Devon.
Job type: Full‑time. Hours: Monday to Thursday, 9am - 4:30pm and Friday, 8:30am - 3:30pm. Seniority level: Entry level. Employment type: Full‑time. Job function: Marketing and Sales. Industries: Sporting Goods Manufacturing.
Social Media Creative in Braunton employer: Dryrobe Ltd
Contact Detail:
Dryrobe Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Creative in Braunton
✨Tip Number 1
Get your social media game on point! Before applying, make sure your own profiles reflect the creativity and engagement you’d bring to Dryrobe. Show off your storytelling skills through posts that resonate with outdoor enthusiasts.
✨Tip Number 2
Network like a pro! Connect with current employees or industry professionals on LinkedIn. A friendly chat can give you insider info about the company culture and might just help you stand out in the application process.
✨Tip Number 3
Show us your passion for the outdoors! In your interview, share personal stories or experiences related to outdoor activities. This will not only highlight your enthusiasm but also align perfectly with Dryrobe’s brand values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Dryrobe team!
We think you need these skills to ace Social Media Creative in Braunton
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your love for social media shine through! Share examples of how you've engaged with communities online and any creative projects you've worked on. We want to see that you live and breathe this stuff!
Tailor Your Content: Make sure your application reflects the tone and style of Dryrobe®. Use language that resonates with our brand and showcases your copywriting skills. This is your chance to demonstrate that you can adapt your voice to fit different formats, just like you would in the role!
Highlight Your Video Skills: Since video content is a big part of the job, don’t forget to mention your experience with video editing tools. Whether it’s CapCut or Premiere Pro, show us what you can do! Include links to any videos you've created to give us a taste of your creativity.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at Dryrobe®!
How to prepare for a job interview at Dryrobe Ltd
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the latest trends and features of social media platforms like Instagram, TikTok, and Pinterest. Familiarise yourself with Dryrobe's social channels and think about how you can enhance their presence.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best work in copywriting, video editing, and community engagement. Bring examples of social posts, videos, or campaigns you've created that align with Dryrobe's brand ethos and outdoor lifestyle.
✨Engage with the Brand
Demonstrate your passion for outdoor sports and sustainability during the interview. Share personal experiences or stories that connect you to the brand’s mission, showing that you genuinely care about what they stand for.
✨Ask Insightful Questions
Prepare thoughtful questions about Dryrobe's current social media strategies and future goals. This shows your interest in the role and helps you understand how you can contribute to their success as a Social Media Creative.
