At a Glance
- Tasks: Lead digital marketing strategies across paid media, affiliate, and email channels.
- Company: Join Dryrobe®, a leading outdoor apparel brand in beautiful North Devon.
- Benefits: Enjoy a competitive salary, hybrid working options, and a vibrant team culture.
- Other info: Flexible hours and opportunities for personal growth in a supportive environment.
- Why this job: Make an impact in a dynamic role while promoting an active lifestyle.
- Qualifications: Experience in digital marketing, PPC, and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Are you a performance-driven strategist who thrives on optimising digital channels? Ready to lead paid media, affiliate, and email marketing for an internationally recognised outdoor brand? We’re looking for a talented Digital Marketing Manager to join our dynamic team on a 14-month fixed-term basis (maternity cover). Based in our beautiful Braunton HQ in North Devon, you’ll play a key role in directing our external agencies and internal resources to plan, execute, and optimise digital paid media, affiliate, and email marketing channels, driving growth and maximising marketing ROI.
Working cross-functionally with our Head of Brand, Creative, and E-commerce teams, you will champion optimal channel utilisation and lead our external partners to deliver impactful, brand-aligned campaigns. This is an exciting opportunity to leverage data-driven insights to elevate our global presence.
The Role
Reporting directly to the Head of Ecom, you will strategically direct external agencies and internal resources to manage campaigns across PPC, Paid Social, and Affiliate channels while providing strategic oversight for our Email Marketing Executive.
Key responsibilities include:
- Agency Management: Set, track, and hold Media and Affiliate agencies accountable to monthly and quarterly targets (revenue, ROAS, NCAC).
- Affiliate Strategy: Review agency reports to maintain a healthy affiliate mix, take ownership of VIP affiliate relationships, and oversee commission validation on Awin.
- Collaboration & Campaign Execution: Partner with the Head of Brand, Creative Team, and external agencies to ensure highly impactful, brand-aligned campaigns.
- Data-Driven Insights: Measure and report on campaign performance using tools like GA4 and TripleWhale, identifying trends to optimise spend and ROI.
- Email & SMS Strategy: Direct the overarching email channel strategy and manage and mentor the Email Marketing Executive.
- Budgeting & Forecasting: Forecast digital marketing budgets, partnering with the Head of Ecommerce to set and track performance.
About You
You are a highly analytical, results-oriented marketer with proven experience in digital performance and affiliate marketing. You possess:
- Strong working knowledge of PPC (Google Ads), Meta Ads Manager, and affiliate platforms like Awin.
- A solid understanding of website analytics, Google Merchant Center, and attribution tools (GA4, TripleWhale).
- Excellent interpersonal and communication skills to act as the bridge between internal teams and agency partners.
- Familiarity with Email and SMS marketing channels.
- Ideally, a genuine passion for the outdoors and an active lifestyle.
Working Arrangements & Hours
Location: Office-based at Dryrobe® HQ in Braunton, North Devon (hybrid working considered after successful initial induction and training).
Hours: Full-time. Monday to Thursday (9:00am - 4:30pm) and Friday (8:30am - 3:30pm).
About Dryrobe®
Dryrobe® is all about people making the most of their time outdoors and leading a healthy, active lifestyle. We design the world’s warmest, most versatile high-performance apparel, which is used across many outdoor activities, including surfing, swimming, triathlon, and family adventures. We are based in beautiful North Devon and encourage our staff to get out there and take advantage of the awesome activities right on our doorstep.
Digital Marketing Manager in Braunton employer: Dryrobe Ltd
At Dryrobe Ltd, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Digital Marketing Manager based in our beautiful Braunton HQ, you will benefit from a hybrid working model, competitive salary, and opportunities for professional growth while collaborating with passionate teams dedicated to innovation and excellence in the outdoor industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Braunton
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Digital Marketing Manager in Braunton
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Dryrobe Ltd from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Dryrobe Ltd specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Dryrobe Ltd
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Dryrobe Ltd, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Dryrobe Ltd you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Dryrobe Ltd that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Dryrobe Ltd, so think on your feet and don't hesitate to showcase your creativity!
