At a Glance
- Tasks: Create engaging social media content and connect with our vibrant community.
- Company: Join Dryrobe Ltd, a leader in outdoor gear based in stunning North Devon.
- Benefits: Enjoy a full-time role with flexible hybrid working options and a supportive team.
- Other info: Perfect for creative minds eager to make an impact in a fun, dynamic environment.
- Why this job: Be the voice of our brand and inspire others to embrace the outdoors.
- Qualifications: Strong copywriting skills and a passion for social media and outdoor sports.
The predicted salary is between 23400 - 28600 £ per year.
Join to apply for the Social Media Creative role at Dryrobe Ltd. Are you a storyteller who lives and breathes social media? We’re looking for a talented Social Media Creative to join our team. You’ll play a pivotal role in executing day-to-day content creation and community engagement, ensuring our social channels are populated with engaging content that aligns perfectly with our brand.
About Dryrobe®: At Dryrobe®, we’re all about helping people get out there and make the most of their time outdoors, connecting them with nature. We are the creators of the original outdoor changing robe and our products are used for a range of activities on the shoreline and beyond; including surfing, swimming and paddle sports. We are based in beautiful North Devon and encourage our staff to take advantage of the awesome activities on our doorstep.
Job summary: You’ll combine copywriting, video editing, and direct community interaction to maintain the brand’s presence across all digital touchpoints:
- Drafting high-quality social post copy across all platforms, ensuring alignment with brand tone of voice and campaign objectives.
- Editing and producing engaging short‑form video content (primarily Reels and TikToks) to drive reach and engagement.
- Acting as the voice of the brand online by responding to comments and DMs daily across all channels, including Instagram, Facebook, TikTok, X, Threads, YouTube, and LinkedIn.
- Writing and uploading SEO‑optimised blog content for the Dryrobe® website, including conducting engaging interviews with brand ambassadors and partners.
- Proactively generating creative ideas for organic social posts and broader social media campaigns.
- Managing our Pinterest channel, including the creation of bespoke graphics and pins.
- Attending Dryrobe® sponsored events and brand activations to produce immediate event coverage, such as Stories and on‑location interviews.
- Interpreting basic social media metrics (engagement rate, reach, etc.) to report on performance.
About you: You possess strong copywriting skills with the ability to adapt your tone for different formats, from punchy social captions to longer‑form blog articles. You have a deep practical knowledge of social platform features, best practices, trends, and algorithms, alongside proficiency with mobile‑first video editing tools (e.g., CapCut) or desktop software (e.g., Premiere Pro). Experience managing online communities is essential, and you should be comfortable engaging with user‑generated content in a professional capacity. Ideally, you have a genuine passion for outdoor sports and an awareness of sustainability issues, allowing you to authentically connect with our community.
Location: Office‑based, however, after initial training and induction into the company, we would consider hybrid working. Our office is based at Dryrobe® HQ, Braunton, North Devon.
Job type: Full‑time. Hours: Monday to Thursday, 9am - 4:30pm and Friday, 8:30am - 3:30pm. Seniority level: Entry level. Employment type: Full‑time. Job function: Marketing and Sales. Industries: Sporting Goods Manufacturing.
Social Media Creative in Braunton employer: Dryrobe Ltd
At Dryrobe Ltd, we pride ourselves on being an exceptional employer that fosters creativity and a passion for the outdoors. Our vibrant work culture encourages collaboration and innovation, while our stunning North Devon location offers employees the chance to engage in outdoor activities that inspire their work. With opportunities for personal growth and a commitment to sustainability, joining our team as a Social Media Creative means becoming part of a community dedicated to making the most of every moment spent in nature.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Creative in Braunton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dryrobe Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dryrobe Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dryrobe Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dryrobe Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Creative in Braunton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dryrobe Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dryrobe Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dryrobe Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dryrobe Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dryrobe Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dryrobe Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
