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- Tasks: Drive growth through strategic marketing and client relationship management.
- Company: Join Drydens Law, a leader in legal services with a focus on sustainability.
- Benefits: Flexible working, competitive salary, and opportunities for professional development.
- Why this job: Make a real impact in a dynamic environment while enhancing your marketing skills.
- Qualifications: Experience in B2B marketing and strong relationship-building skills required.
- Other info: Be part of a team that values inclusion, ethical conduct, and community engagement.
The predicted salary is between 40000 - 50000 £ per year.
The Business Development and Marketing Manager will play a critical role in driving sustainable growth for Drydens Law by combining strategic business development, client relationship support, and integrated marketing delivery. Working closely with the Commercial Director, senior leadership, fee earners, and the Client Relationship Management (CRM) team, this role will lead initiatives to win new instructions, retain and grow existing client relationships, and strengthen the firm’s market positioning within the lender, debt purchaser, and commercial recoveries sectors.
This is a commercially focused role suited to an experienced professional with a strong understanding of B2B marketing, relationship-led business development, and professional services environments.
- Develop and deliver a business development strategy aligned to the firm’s commercial objectives and sector focus.
- Support partners and senior stakeholders in converting opportunities into instructions through structured BD activity.
Client Relationship & Account Management Support:
- Work closely with the Client Relationship Team to support strategic client planning, retention, and relationship deepening.
- Assist in the preparation and delivery of client review meetings, including performance analysis, SLAs, and action tracking.
- Support the development of tailored client plans, marketing materials, and communications for key accounts.
- Manage client and tender portals, ensuring accurate, timely, and high-quality submissions.
- Develop compelling, compliant, and client-focused proposal content, credentials documents, and presentations.
- Ensure all proposal activity aligns with brand guidelines and regulatory requirements.
Marketing Strategy & Brand Management:
- Develop and deliver an integrated marketing strategy that supports business development priorities.
- Strengthen brand positioning and market visibility across digital, social, events, and PR channels.
- Oversee the creation of high-quality content for the website, social media, campaigns, and marketing collateral.
- Ensure consistent messaging that reinforces Drydens Law’s expertise, values, and commercial impact.
Campaigns, Content & Digital Marketing:
- Plan, execute, and measure targeted marketing and business development campaigns.
- Use insight, data, and market trends to shape thought leadership and client communications.
- Create engaging visual and written content, working with stakeholders to bring campaigns to life.
- Monitor campaign performance and continuously refine approaches to maximise ROI.
- Own the planning and delivery of the firm’s events and sponsorship calendar.
CRM, Systems & Reporting:
- Own business development and marketing activity within Microsoft Dynamics CRM.
- Ensure accurate data capture, segmentation, and reporting to support pipeline management and campaign analysis.
- Produce regular reporting on BD activity, pipeline performance, and marketing effectiveness.
- Embed CRM best practice across teams to support consistency and insight.
- Act as a trusted advisor to partners, senior leaders, and client-facing teams on business development and marketing best practice.
- Coach and support colleagues to improve BD capability, including pitch preparation and client engagement.
- Collaborate across the firm to align BD and marketing activity with operational delivery.
Governance, Risk & Quality:
- Ensure all marketing and business development activity complies with regulatory and compliance requirements.
Experience and existing relationships in the consumer and commercial legal debt recovery sector:
- Proven experience in a Business Development and/or Marketing role within professional services or a regulated environment.
- Strong understanding of B2B relationship-led sales and marketing.
- Proficiency in MS Office, CRM systems (Microsoft Dynamics preferred), and Canva or similar tools.
- Exceptional attention to detail and commercial awareness.
- Experience within legal services, recoveries, financial services, or a similar sector.
- Knowledge of ESG-led marketing or responsible business communications.
We empower our people to take ownership, make informed decisions, and contribute meaningfully to long-term success.
Inclusion & Flexibility:
Our flexible working approach supports wellbeing, engagement, and high performance. Sustainability, ethical conduct, and community engagement are central to our purpose of building better financial futures. Drydens Law is an equal opportunities employer and is authorised and regulated by the Solicitors Regulation Authority and the Financial Conduct Authority. Pre-employment screening includes credit, fraud, criminal record, and six-year reference checks.
Senior Marketing Executive, Customer Relationships in Leeds employer: Drydens Solicitors
Contact Detail:
Drydens Solicitors Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive, Customer Relationships in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially in marketing and business development.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you’re genuinely interested in being part of their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Marketing Executive, Customer Relationships in Leeds
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in B2B marketing and client relationship management. We want to see how your skills align with our goals at Drydens Law!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven growth or improved client relationships in previous roles. We love seeing quantifiable results that demonstrate your impact!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional experience. Don’t be afraid to show us what makes you unique!
Apply Through Our Website: For the best chance of success, make sure to submit your application through our website. This helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Drydens Solicitors
✨Know Your Stuff
Before the interview, dive deep into Drydens Law's business model and recent developments in the legal debt recovery sector. Understanding their market positioning and how they operate will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your B2B Expertise
Be ready to discuss your experience in B2B marketing and relationship-led business development. Prepare specific examples of how you've successfully managed client relationships or developed marketing strategies that align with commercial objectives in previous roles.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like managing a challenging client or developing a marketing campaign. Use the STAR method (Situation, Task, Action, Result) to structure your answers and demonstrate your problem-solving skills.
✨Engage with Their Values
Drydens Law places a strong emphasis on sustainability and ethical conduct. Be prepared to discuss how your values align with theirs and share any relevant experiences that highlight your commitment to responsible business practices.