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- Tasks: Drive growth through strategic marketing and client relationship management in legal services.
- Company: Join Drydens Law, a forward-thinking firm focused on sustainable success.
- Benefits: Flexible working, competitive salary, and opportunities for personal and professional growth.
- Why this job: Make a real impact in the legal sector while developing your marketing skills.
- Qualifications: Experience in B2B marketing and business development within professional services.
- Other info: Embrace a culture of inclusion, sustainability, and community engagement.
The predicted salary is between 35000 - 45000 £ per year.
The Business Development and Marketing Manager will play a critical role in driving sustainable growth for Drydens Law by combining strategic business development, client relationship support, and integrated marketing delivery. Working closely with the Commercial Director, senior leadership, fee earners, and the Client Relationship Management (CRM) team, this role will lead initiatives to win new instructions, retain and grow existing client relationships, and strengthen the firm’s market positioning within the lender, debt purchaser, and commercial recoveries sectors.
This is a commercially focused role suited to an experienced professional with a strong understanding of B2B marketing, relationship-led business development, and professional services environments.
- Develop and deliver a business development strategy aligned to the firm’s commercial objectives and sector focus.
- Support partners and senior stakeholders in converting opportunities into instructions through structured BD activity.
Client Relationship & Account Management Support:
- Work closely with the Client Relationship Team to support strategic client planning, retention, and relationship deepening.
- Assist in the preparation and delivery of client review meetings, including performance analysis, SLAs, and action tracking.
- Support the development of tailored client plans, marketing materials, and communications for key accounts.
- Manage client and tender portals, ensuring accurate, timely, and high-quality submissions.
- Develop compelling, compliant, and client-focused proposal content, credentials documents, and presentations.
- Ensure all proposal activity aligns with brand guidelines and regulatory requirements.
Marketing Strategy & Brand Management:
- Develop and deliver an integrated marketing strategy that supports business development priorities.
- Strengthen brand positioning and market visibility across digital, social, events, and PR channels.
- Oversee the creation of high-quality content for the website, social media, campaigns, and marketing collateral.
- Ensure consistent messaging that reinforces Drydens Law’s expertise, values, and commercial impact.
Campaigns, Content & Digital Marketing:
- Plan, execute, and measure targeted marketing and business development campaigns.
- Use insight, data, and market trends to shape thought leadership and client communications.
- Create engaging visual and written content, working with stakeholders to bring campaigns to life.
- Monitor campaign performance and continuously refine approaches to maximise ROI.
- Own the planning and delivery of the firm’s events and sponsorship calendar.
CRM, Systems & Reporting:
- Own business development and marketing activity within Microsoft Dynamics CRM.
- Ensure accurate data capture, segmentation, and reporting to support pipeline management and campaign analysis.
- Produce regular reporting on BD activity, pipeline performance, and marketing effectiveness.
- Embed CRM best practice across teams to support consistency and insight.
- Act as a trusted advisor to partners, senior leaders, and client-facing teams on business development and marketing best practice.
- Coach and support colleagues to improve BD capability, including pitch preparation and client engagement.
- Collaborate across the firm to align BD and marketing activity with operational delivery.
Governance, Risk & Quality:
- Ensure all marketing and business development activity complies with regulatory and compliance requirements.
- Experience and existing relationships in the consumer and commercial legal debt recovery sector.
- Proven experience in a Business Development and/or Marketing role within professional services or a regulated environment.
- Strong understanding of B2B relationship-led sales and marketing.
- Proficiency in MS Office, CRM systems (Microsoft Dynamics preferred), and Canva or similar tools.
- Exceptional attention to detail and commercial awareness.
- Experience within legal services, recoveries, financial services, or a similar sector.
- Knowledge of ESG-led marketing or responsible business communications.
We empower our people to take ownership, make informed decisions, and contribute meaningfully to long-term success.
Inclusion & Flexibility:
Our flexible working approach supports wellbeing, engagement, and high performance. Sustainability, ethical conduct, and community engagement are central to our purpose of building better financial futures. Drydens Law is an equal opportunities employer and is authorised and regulated by the Solicitors Regulation Authority and the Financial Conduct Authority. Pre-employment screening includes credit, fraud, criminal record, and six-year reference checks.
Marketing Executive - Legal Services in Leeds employer: Drydens Solicitors
Contact Detail:
Drydens Solicitors Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive - Legal Services in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with people in the legal services sector. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. Remember, it’s all about building those relationships!
✨Tip Number 2
Showcase your expertise! Create a portfolio of your best work that highlights your marketing strategies and successful campaigns. This will not only impress potential employers but also give you a chance to discuss your achievements during interviews.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their market positioning, recent campaigns, and client base. This will help you tailor your responses and demonstrate your genuine interest in Drydens Law.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t miss out on this opportunity!
We think you need these skills to ace Marketing Executive - Legal Services in Leeds
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in B2B marketing and business development. We want to see how your skills align with our goals at Drydens Law!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven growth or improved client relationships in previous roles. We love seeing quantifiable results!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional experience.
Apply Through Our Website: For the best chance of success, make sure to submit your application through our website. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Drydens Solicitors
✨Know Your Stuff
Before the interview, dive deep into Drydens Law's services and recent developments in the legal sector. Familiarise yourself with their marketing strategies and how they position themselves in the market. This will show your genuine interest and help you answer questions more confidently.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your B2B marketing and business development skills. Be ready to discuss how you've successfully managed client relationships or executed marketing campaigns, especially in a professional services environment.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about Drydens Law’s approach to client relationship management and their marketing strategies. This not only demonstrates your interest but also gives you valuable insights into the company culture and expectations.
✨Be Data-Driven
Since the role involves using data for decision-making, be prepared to discuss how you've used insights and analytics in your previous roles. Share examples of how you've measured campaign performance and adjusted strategies based on data to maximise ROI.